Talent is like the marksman who hits a target which others canโt reach. Genius is like the marksman who hits a target , as far as which others cannot even see.
~ Arthur Schopenhauer
Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
~ Dieter Rams
Time and time again, in the move from paper money to Credit Cards to mobile payments, one iron law of commerce has been that less friction means more consumption.
Almost all of design stems from making sure that a user can figure out what to do, and can tell whatโs going on. The beauty and difficulty lie in what happens when the object at hand is new but needs to feel familiar so that its newness isnโt baffling.
The test of a first rate intelligence is its ability to function while holding two opposite ideas at the same time.
~ Haruki Murakami (Hear The Wind Sing)
Well deserved. Steve Jobs was not only the one who just innovated, but he was the one who paved the way for technology for the future, not just for Apple ๏ฃฟ but for billions across the globe.
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It doesn't matter how beautiful your theory is, it doesn't matter how smart you are. If it doesn't agree with experiment, it's wrong.
- Richard Feynman