We are listening….
At Ragnar, we make it a priority to listen to live survey calls on a weekly basis. Why?
Quality: We ensure respondent verification, clear accurate pronunciation, professional standards are upheld, and the overall survey experience is smooth.
Real-Time Insights: Listening in real time helps us to refine survey design, sharpen question wording, and understand how messaging lands in the moment for greater clarity and effectiveness.
We Actually Love It: There’s something powerful about hearing the voices behind the data. It reinforces our belief that meaningful research begins with understanding people—not just their responses.
By listening live, we connect data with real people, ensuring our insights remain grounded in real human experiences. Real People – Real Data – Real Insights
When we teach our dogs to speak, it's always with polling in mind. 😎 Happy National Dog Day from Auggie, Ollie, Finley and the rest of us at Ragnar! 🐶 #NationalDogDay
Why does my Adobe PDF have an AI assistant now?? What could it possibly assist me with? Can it help me get rid of the stupid AI sidebar that takes up the entire application??
To celebrate Mercury leaving retrograde, here is how we think each sign would participate in a focus group:
Aries ♈️🐏: interrupts the moderator to “get to the real issue”
Taurus ♉️🐂: asks if there are snacks
Gemini ♊️: contradicts themselves mid-sentence
Cancer ♋️🦀: writes an essay on the comment card
Leo ♌️🦁: thinks they are the moderator
Virgo ♍️👧: corrects the grammar on the discussion guide
Libra ♎️⚖️: can’t pick a side
Scorpio ♏️🦂: withholds their true opinion “for later”
Sagittarius ♐️🏹: overshares unrelated travel stories
Capricorn ♑️🐐: checks watch for time
Aquarius ♒️🏺: proposes abolishing focus groups entirely
Pisces ♓️🐟: says “vibe-wise” before every point
Different kinds of participants are what make focus groups informative and fun! A diverse dynamic creates great discussion and new insights into every project. What do you think, should we start screening for star signs? 🤔
@thedanielabides@ChelseaGoodale@RealDustinM Huge thanks to our Research Team — not just for their Netflix show ideas, but for making sure every project stays on track. No cliffhangers here — just the best team behind the scenes. 🎬👏 Season after season, they deliver. 📈
Now starring: our Analyst Team! @RealDustinM (our Team Lead), Lynus, Stephen, and Larry (our Analysts) turn mountains of raw data into clear, sharp insights — faster than you can hit "Next Episode." Their Netflix shows? Smart, fast-paced, and full of twists. Here's a twist: they actually like working with spreadsheets. 📈"
@thedanielabides@ChelseaGoodale Next up: our Field Team! Nichole (our Team Lead), Bailey and Cameron (our Project Coordinators) are the behind-the-scenes heroes — monitoring data collection, solving wild problems, and keeping everything running. Their Netflix shows? Action-packed, with a side of caffeine. ☕🎬
Last week, we asked our Account Team a Focus Group classic. This week, the Research Team’s in the hot seat: If you starred in a hit Netflix show, what’s the plot? First up: @thedanielabides (Partner) and @ChelseaGoodale (Director of Research)! Stay tuned — the rest of the cast is just as good. 📺
Thank you to our account team for being good sports. Anyways, if anyone is looking for a detail oriented pollster willing to put in the work, hit us up.
It’s Arbor Day! 🌳 Naturally, we’re starting our focus group with the most scientific question possible: If you were a tree, what kind would you be? (Buckle up, ya'll.)🧵
Focus groups don’t grab headlines like polls—but they should. When you need real insight, whether you're testing creative or exploring a new idea, nothing beats talking to real people. Read the thread below to find out how Ragnar goes beyond the what to uncover the why. 👇
Texas Republicans must stop the infighting. Here is my editorial submitted to Dallas Morning News this week:
Many Texas Republicans are getting bamboozled, and many of them don’t even realize it.
Lulled by decades of political dominance, many of us have stopped caring who our candidates are, what their character is, and who’s behind them. Worst of all, we’ve stopped caring about the truth. And our state will suffer for it.
There’s an element in our party that insists “the enemy is within.” They’re constantly creating new purity tests and refusing to recognize that our Republican-led Legislature has consistently passed conservative priorities for more than two decades, making Texas the best place in our nation to live and work.
This inconvenient truth means the only way the naysayers can get primary voters to buy into their outrage machine is by outright lying about those serving in office. My recent primary is the perfect example.
Nearly every day for two months, dark money organizations with conservative sounding names likely spent hundreds of thousands of dollars sending dozens of text messages, mail pieces and digital ads to voters lying about my voting record. We’ll never actually know how much for sure because they do not report any of their political activity to the Texas Ethics Commission, as required by law.
First, they said I voted to give state funding to facilities that provide gender modification treatment to minors. In fact, I co-sponsored the bill banning those procedures—Senate Bill 14—which specifically prohibited state funding for those facilities. All of this is part of the public record that anyone can access, and I’ve been clear about my stance throughout my career. But that didn’t stop countless mailers and text messages to my constituents lying about my record.
They also claimed I voted to increase my legislative pension. Another lie made more outrageous by the fact that no such bill ever existed, and even if it had, I don’t even qualify for a legislative pension!
These groups even claimed I tried to impose Sharia Law on Texas by voting in favor of a resolution recognizing a Muslim holiday—a simple recognition of a faith held by many of our neighbors in a country whose bedrock principle is freedom of religion.
The audacity of making claims that are so easily disproven is breathtaking. Every candidate knows they will have to set the record straight at some point in a campaign, but this constant game of factual whack-a-mole successfully scares and confuses even the most diligent voters until they can no longer filter the truth from the lies.
Politics is one thing, but each election cycle seems to get more and more personal, and cross more and more lines of acceptable political conduct. My opponent went so far as to put up a billboard near our home—calling me a liberal liar. Where friends from our church (that we both attended) called asking why the attacks on character and not policy? Certainly, makes for interesting conversation over coffee after Sunday service.
This Republican-on-Republican violence has to end before it destroys our state from the inside out.
The truth is, the Texas Legislature is one of the strongest, most principled conservative legislatures in the nation. And importantly, it functions as an effective policymaking body—as proven by the passage of conservative priorities ranging from $18 billion in property tax relief, to banning CRT in Texas schools, to investing $6 billion into border security so Texas can continue to serve as America’s first line of defense on our southern border.
My colleagues and I take our oaths to our neighbors and the Constitution seriously.
It’s not glamorous. It’s not sensational. It is the hard work of governing. But, sadly, the sensational too often wins campaigns these days.
We must do a better job of demanding truth and integrity from our Republican candidates.
TX owes a debt of gratitude to Speaker @DadePhelan for his unwavering conservative leadership, especially in SE TX. I encourage #HD21 to reject the special interests funding his opponent's campaign from afar and support the man who serves his constituents. https://t.co/9kbl796yZ9