Chen (Crystal) Chen

Assistant prof @UMSoC | study decision-making in consumer psychology | @MediaAtIllinois alumni | 🦋:

[Chen (Crystal) Chen @ChenCrystalChe1]

🚀 Wondering what immersion-related constructs should we use for future media experiences such as #metaverse?

Our latest paper in @AnnalsofICA delves into this! Discover how immersion, presence, flow, and transportation shape our digital experiences https://t.co/cKL5XcVacw

[Human Communication Research @HCR_Journal]

Dr. Eun-Ju Lee wins the ICA Outstanding Article Award for her HCR article: "Minding the Source: Toward an Integrative Theory of Human–Machine Communication"

A must-read for those studying HMC & AI
https://t.co/Eyv9hepF04

#ICA25 #HCR #HumanMachineCommunication #AICommunication

[Chen (Crystal) Chen @ChenCrystalChe1]

I’m grateful for the opportunity to contribute to this volume (edited by Kathleen M. Vandenberg and Mariah Tinger), and it’s always such a great experience working with my co-authors Drs. Yanyun Wang and Michelle Nelson.

[Chen (Crystal) Chen @ChenCrystalChe1]

Excited to share our chapter “Virtual Persuasion: The Power & Risk of VR in Modern Advertising” in Rethinking Advertising: Ethics & Effectiveness! 🚀 We explore the unique opportunities and challenges offered by VR. #advertising #vr #immersion #cognitiveload

[Chen (Crystal) Chen @ChenCrystalChe1]

🎯 Takeaway: To harness VR’s potential, brands must balance creativity with responsibility, designing immersive, co-created, and ethical campaigns that build trust with respect for consumers' boundaries. 📖 More in our chapter: https://t.co/yKf6yldryI

[Chen (Crystal) Chen @ChenCrystalChe1]

Meta analysis is a real pain but we finally see some initial results!
Join our discussion at 3:00pm tomorrow (June 13th) at Aspen Ballroom, Grand Hyatt Denver to know more about how immersive tech influences memory and cognitive load! #ICA2025 🥳

[Chen (Crystal) Chen @ChenCrystalChe1]

@haoning_xue Congrats Haoning! 🥳🥳🥳

[Faheem Ullah @Faheem_uh]

PhD Students - Here is an example of a good conclusion.

A good conclusion should have the following 6 parts.

𝟏. 𝐑𝐞𝐬𝐭𝐚𝐭𝐞 𝐭𝐡𝐞 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐏𝐫𝐨𝐛𝐥𝐞𝐦

Begin by revisiting the research problem or question that your paper addressed. This reminds the reader of the core focus of your study and sets the stage for summarizing your findings.

𝟐. 𝐒𝐮𝐦𝐦𝐚𝐫𝐢𝐳𝐞 𝐊𝐞𝐲 𝐅𝐢𝐧𝐝𝐢𝐧𝐠𝐬

Provide a brief summary of the main findings of your research. Highlight the most significant results and insights that emerged from your analysis. This should be concise and focused on the most impactful data.

𝟑. 𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐈𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬

Explain the implications of your findings. Discuss how they contribute to the existing body of knowledge, their practical applications, or their relevance to future research. This helps to contextualize your work within the broader field.

𝟒. 𝐀𝐜𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐋𝐢𝐦𝐢𝐭𝐚𝐭𝐢𝐨𝐧𝐬

Address any limitations of your study. Acknowledging these limitations demonstrates academic integrity and provides a balanced view of your research. It also opens the door for future research opportunities.

𝟓. 𝐒𝐮𝐠𝐠𝐞𝐬𝐭 𝐅𝐮𝐭𝐮𝐫𝐞 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧𝐬

Based on your findings and limitations, propose areas for future research. This can inspire other researchers to explore related questions and expand on your work.

𝟔. 𝐄𝐧𝐝 𝐰𝐢𝐭𝐡 𝐚 𝐒𝐭𝐫𝐨𝐧𝐠 𝐂𝐥𝐨𝐬𝐢𝐧𝐠 𝐒𝐭𝐚𝐭𝐞𝐦𝐞𝐧𝐭

Conclude with a powerful statement that reinforces the importance of your research. This could be a call to action, a thought-provoking quote, or a reflection on the broader implications of your work. Anything you'd like to add?

For more, please subscribe my newsletter.

Newsletter Link: https://t.co/5t7Z1AIuh9

Anything you'd like to add?

#phd #research #conclusion

[Chen (Crystal) Chen @ChenCrystalChe1]

Excited to share my first collab w/ Joomi “A Longitudinal Investigation of the Novelty Effect on Learning Outcomes in VR,” forthcoming in @ieeevgtc, received an Honorable Mention for Best Paper (top 3%) @IEEEVR #IEEEVR2025! Grateful to amazing coauthors @Joominism & Arya Basu!

[Chen (Crystal) Chen @ChenCrystalChe1]

@AliceJi91765600 @icahdq See you in Denver!

[Chen (Crystal) Chen @ChenCrystalChe1]

What drives attention and guides media selection? @jake_fisher and I are diving into this topic during our presentation Thursday at 1 PM in Preservation Hall Studio 8 (Marriott, Floor 2). Come join us for insights, discussion, and inspiration! #NCA2024 @UMSoC @CommDeptMSU

[Chen (Crystal) Chen @ChenCrystalChe1]

#NCA2024 Our school @UMSoC is hosting reception tonight from 8:30-10:30. Looking forward to meeting y’all there! 🍻

[Chen (Crystal) Chen @ChenCrystalChe1]

🧲On the hunt for a science buddy!! 🔍🧠

[Itai Yanai @ItaiYanai]

Doing good science is 90% finding a science buddy to constantly talk to about the project.

[Chen (Crystal) Chen @ChenCrystalChe1]

@jake_fisher Thank you! Your input truly made this a better project and turned it into one of my favorites. I really enjoyed working on this together!

[Chen (Crystal) Chen @ChenCrystalChe1]

@Dr_HaoXu @ReneeMitson 😆

[Chen (Crystal) Chen @ChenCrystalChe1]

This exciting project wouldn’t be possible without my rockstar mentor @jake_fisher and my dearest friend @kaleidohxh. I’m grateful for all the inspiring conversations and insightful suggestions throughout the process! (Skipping 1000-word acknowledgment due to word count)

[Chen (Crystal) Chen @ChenCrystalChe1]

🚀 Wondering what immersion-related constructs should we use for future media experiences such as #metaverse?

Our latest paper in @AnnalsofICA delves into this! Discover how immersion, presence, flow, and transportation shape our digital experiences https://t.co/cKL5XcVacw

[Chen (Crystal) Chen @ChenCrystalChe1]

Taking functional decomposition approach, we further identify three key shared processes: boundary alteration, interactivity, and motivation, as especially promising for explaining and predicting immersive experiences for future media experiences such as #metaverse