Cheq Essentials

[Cheq Essentials @CheqEssentials]

If you're looking to maximize conversions from your ads, there is one method works wonders 🤑

Landing pages.

But. Not all landing pages are created equal.

We've taken a look at some of the best examples 👇

#marketing #ppcads #googleads #ppc

https://t.co/6WtaQs2wGu

[Cheq Essentials @CheqEssentials]

Ad fraud costs advertisers $6 billion a year. No, $40 billion!

Actually, it might be $120 billion?

Why can't anyone agree how much fraud fake traffic costs?

Even if they do agree that click fraud is endemic...

#clickfraud #adfraud #digitalmarketing

https://t.co/AK0OEgfYYY

[Cheq Essentials @CheqEssentials]

Ads are key to your business.

But who is clicking?

And how much money are you wasting?

#clickfraud #adfraud

[Cheq Essentials @CheqEssentials]

Did you know that a lot of fake online ad traffic comes from apps?

Many of these apps are built using software development kits (SDKs).

How does this #malware work, and what does it mean for marketers?

#adfraud
https://t.co/iNff1PeokL

[Cheq Essentials @CheqEssentials]

There are a lot of automation tools out there.

But how do they affect your website or paid ads?

And do you need to block them?🤖🚫

We take a look at the different types of automation tools and how they can affect your site.

#marketing #click

https://t.co/DK7lL1yiIw

[Cheq Essentials @CheqEssentials]

Yes they do. It's true.

But...

Is it enough?

[Cheq Essentials @CheqEssentials]

Want to understand how ad fraud works?🤓

But all that technical jargon hurts your head? 🤯 Yeah, we hear you...

So we've explained in super simple terms how User Agent Spoofing works.

Check it out!👇

#adfraud #clickfraud
https://t.co/xnNr18q7sA

[Cheq Essentials @CheqEssentials]

Paying for ads on YouTube or other video based sites?

There is a huge industry for paid views. So how can you be sure that your ad impressions are genuine human viewers?👀🤖

Find out about the world of view bots 👇

#marketing #digitalads #adfraud

https://t.co/ROLQt8Hj2Q

[Cheq Essentials @CheqEssentials]

Why can't anyone agree how much ad fraud costs the industry?🤖

And, more to the point, why can't the big guys fix it?🤷‍♂️

It's complicated. But we take a look at ad fraud and the challenges to the marketing industry.

#adfraud #marketing

https://t.co/AK0OEgxzQw

[Cheq Essentials @CheqEssentials]

Brute force attacks can be stressful and damaging to your business.

This alarmingly common cyber attack is one that we all increasingly need to be aware of.

What are they, and what can you do to prevent brute force attacks?

#cybersecurity #cyberattack

https://t.co/h1hzUUgHYP

[Cheq Essentials @CheqEssentials]

Competitors don't really click on your ads, do they?

Actually, no.

They hire someone else to do it for them🤨

#clickfraud #adfraud #bottraffic #fraud

https://t.co/RNBmefnnlN

[Cheq Essentials @CheqEssentials]

So you've been working hard on your SEO?

But then it seems that a big chunk of your organic results have vaporized💥

What happened there?

Negative SEO is a thing, and it can undermine your marketing efforts.

Find out more 👇

#blackhat #cyberattack
https://t.co/IWBLXcb5hW

[Cheq Essentials @CheqEssentials]

Running PPC ads and worried about bot traffic?

🔍There are ways to spot bots in Google Analytics🤖

Check out our guide here to get the lowdown👨‍🏫

#bottraffic #googleanalytics #googleads #marketing

https://t.co/g1isTNajeF

[Cheq Essentials @CheqEssentials]

🤖You can hire a bot to do pretty much anything online.

And where do these bots come from?

Bot farms.

🤔So what can you use them for? And why would anyone need to use a bot farm?

We dig into the world of bot farms👇
#bots #clickfraud #adfraud

https://t.co/mLGElqZByY

[Cheq Essentials @CheqEssentials]

Competitors don't really click on your ads... Do they?

Actually... They don't have time for that.

Which is why they hire someone else to do it for them.

#clickfraud #adfraud #marketingproblems #marketing

https://t.co/RNBmefnnlN

[Cheq Essentials @CheqEssentials]

Grabbing attention on social media, especially Instagram, is an art and a science.

We look at top tips to stop those thumbs scrolling on Instagram Ads.

#socialmedia #instagramads

https://t.co/KiqJjDmmDr

[Cheq Essentials @CheqEssentials]

HOW TO STAND OUT FROM THE PACK?

Having a long tail 🦕

By which we mean long tail keywords.

Long tail keywords are often high converting and lower competition than general (shorter) search terms.

So how do you find them?🕵️‍♂️

#ppc #googleads

https://t.co/1e2sBoRPAQ

[Cheq Essentials @CheqEssentials]

🤳INSTA VS FACEBOOK👍

Who wins your social media ad budget?

If you're trying to choose between the two it can be tricky.

So, we've got them in the ring to battle it out. Who will win?

Read on to find out 🥊

https://t.co/vOBAAHYqRt

[Cheq Essentials @CheqEssentials]

OH, HI THERE 😁

Allow us to (re)introduce ourselves...

We're ClickCease and we like to kick bot ass🤖💥🤛

We've levelled up our superhero skills, and we've got a new logo to go with it.

Check it out👇

[Cheq Essentials @CheqEssentials]

Got ad fraud or click fraud questions?

We've got the answers👇

#clickfraud #adfraud #digitalfraud #fraudprotection

https://t.co/2lkW0HeWX5