Cheryle Santamarina

[Cheryle Santamarina @CheryleSani5]

This is why you're struggling to grow your security business.

[Cheryle Santamarina @CheryleSani5]

@TopTennisWomen Two powerful competitors with such a compelling friendship on and off the court

[Cheryle Santamarina @CheryleSani5]

The gap between where you are and where you want to be is filled with the work most people avoid. Study while others sleep. Decide while others delay. Prepare while others daydream. Start while others procrastinate. Work while others wish. Listen

[Cheryle Santamarina @CheryleSani5]

He thought everything was under control—new sites, deployed guards, timely invoices. Then came one email requesting compliance evidence, certifications, and audit records. His confidence vanished. Documents were scattered, policies outdated, and

[Cheryle Santamarina @CheryleSani5]

I’ve faced these problems firsthand: cancelled contracts, absent guards, revealing audits, and businesses quietly falling apart despite “fine” numbers. I share hard-earned lessons for security company owners and builders. – Javed

[Cheryle Santamarina @CheryleSani5]

Compliance isn’t just paperwork—it’s a growth strategy. The right certifications build trust, unlock contracts, and turn suppliers into trusted partners. At BizGrow Holdings, we help businesses achieve ISO, ACS, SafeContractor, Constructionline and

[Cheryle Santamarina @CheryleSani5]

The gap between where you are and where you want to be is filled with the work most people avoid. Study, decide, prepare, start, listen, stay steady, and keep going. Quiet discipline compounds into success.

[Cheryle Santamarina @CheryleSani5]

Security company owners: Starting a company is easy. Building one for long-term success takes strategy. Join our free live webinar to discover the roadmap to a compliant, contract-ready business. 12 August 2026, 8 PM UK time, on Zoom. Reserve your

[Cheryle Santamarina @CheryleSani5]

Don’t chase the clock. Build consistency. Set clear priorities, strengthen systems, develop your people, and review what matters. You don’t need overnight transformation—just daily improvements that compound into meaningful growth.

[Cheryle Santamarina @CheryleSani5]

Real strength is built, not borrowed. It grows through setbacks, disciplined systems, higher standards, and trust in the process. Strength isn’t a reaction; it’s a design.

[Cheryle Santamarina @CheryleSani5]

Direction × Speed = Success

Moving fast in the wrong direction only gets you lost faster. Before chasing growth, contracts, or expansion, ask: Are my systems, compliance, and leadership aligned with my goals? Speed matters only after direction.

[Cheryle Santamarina @CheryleSani5]

You’re already doing the work. You’ve fixed audits, handled emergencies and protected other people’s businesses—while your name disappeared from the invoice. You know SIA licensing inside out. You’re qualified to do this for yourself. The only

[Cheryle Santamarina @CheryleSani5]

Is CHAS Accreditation Necessary for Winning UK Contracts? CHAS proves your business meets essential health and safety standards. For many buyers, it’s a requirement that builds trust, supports tender eligibility, and positions your company as safe,

[Cheryle Santamarina @CheryleSani5]

A preview of our upcoming episode with Mujahid Rashid, Business Growth Director at CEME Centre. Discover how he helped grow the company from £1. 4M to £6. 1M, boost sales in security businesses, and build strong teams. Full episode coming soon.

[Cheryle Santamarina @CheryleSani5]

He thought everything was under control—new sites, guards deployed, invoices on time. Then one email arrived asking for compliance evidence, certifications, and audit records. His confidence vanished. Documents were scattered, policies outdated,

[Cheryle Santamarina @CheryleSani5]

Fear asks: “What if? ”
Leadership asks: “Even if? ”

Every CEO faces uncertainty. What if a client says no, the market slows, growth falls short, or pressure exposes weaknesses? You cannot build a business around everything that might go wrong.

[Cheryle Santamarina @CheryleSani5]

Why Security Businesses Struggle to Grow

Most security companies don’t fail because they lack great service. They struggle because their systems can’t keep up with success. Without a proper QMS and certifications such as ISO or ACS, even strong

[Cheryle Santamarina @CheryleSani5]

From Theories to Tangible Results | The Standard Trusted by Leaders

Plans remain theories without a practical framework. Without systems, strategy is just a statement. No validation means no tangible results. Dimension 1 | Intention into

[Cheryle Santamarina @CheryleSani5]

Speed alone leads to burnout.

[Cheryle Santamarina @CheryleSani5]

The gap between where you are and where you want to be is filled with the work most people avoid. Study, decide, prepare, start, work, listen, and persist while others delay. Quiet discipline compounds into the advantage only you can claim.