Before: I had a budget.
After: I had a Budget vs Actual.
The difference is what you discover in the variance column.
Most freelancers never look there. Thatโs exactly why the end of the month still feels like a surprise.
3 numbers every e-commerce brand should track weekly but most don't (thread):
1/ Average Order Value (AOV). Not just total revenue. If AOV drops, customers are spending less per order. That's a pricing or product problem you want to catch early.