The Strategy Distillery

The brand innovation consultancy, designed to overcome human nature’s barriers to change and the unknown, dramatically improving innovation success rates.

[The Strategy Distillery @ChiefDistiller]

Chuffed to be featured on @IXchat... The sleep aid category is waking up to new innovations. How your brand can win a piece of this growing market:

https://t.co/y95LDrznXU #innovation

[The Strategy Distillery @ChiefDistiller]

3D printing so far has not lived up to the hype...but this proposal to 3D print repairs to Notre Dame is pretty exciting!

https://t.co/4PfviOMTKy via @dezeen

[The Grocer @TheGrocer]

.@Sainsburys opens first till-free store (£) https://t.co/kqCKwuIgX1

[The Strategy Distillery @ChiefDistiller]

Smart, ballsy move from @carlsberg ...probably NOT the best beer in the world...

https://t.co/OfRXq20mWO

[The Strategy Distillery @ChiefDistiller]

Well, this is interesting! RT @HintFuturology: After Vivaness, I said oral care is the new wild west for toiletries. Enter The Kardashians: https://t.co/0OXi04oLIb “where oral care meets beauty”

#oralcare #NPD #innovation #beautycare #kardashians #kendall

[Erin Lyons @erinmaylyons]

I was sent some data by @IpsosMORI which revealed just 51% of Brits prefer to eat food produced locally (the lowest figure from all 30 nations surveyed). At first this seemed like a problem, but actually it presents a huge opportunity for British brands.
https://t.co/emY9kKilYL

[Marketing Week @MarketingWeekEd]

Why it's time we stop defining over-50s by age alone.
https://t.co/l4dAR5LKK6

[The Strategy Distillery @ChiefDistiller]

Freshness and provenance are key drivers in this move to create a "pick your own" aisle in stores.

While it does sound super fun, is it a bit time consuming for customers doing their weekly shop?

https://t.co/fugfW0Wvmi via @Telegraph

[The Strategy Distillery @ChiefDistiller]

Smart move - closed loop recycling scheme launched by @Gillette

https://t.co/Cil04IlfsA via @GCIMagazineGuy

[The Strategy Distillery @ChiefDistiller]

Not a chocolate fan? These brands are catering for you especially...The most gorgeous beauty and fragrance Easter eggs you can buy!

https://t.co/k1LySCw4Vz #easterinnovation via @EveningStandard

[The Strategy Distillery @ChiefDistiller]

The weirdest and most wonderful Easter eggs this year via @EveningStandard Brands are getting creative!... @marmite flavour chocolate anyone?

https://t.co/vle8pIkfFG #easterinnovation

[The Strategy Distillery @ChiefDistiller]

In case you missed it, @OldSpice launched a dry shampoo for men. All we're wondering is, why hasn't anyone done this before?

And here's the predictably "dry" ad...
https://t.co/0UqwFLHMu3

[The Strategy Distillery @ChiefDistiller]

Simple but brilliant packaging design from @SKYNCondoms...

In a bid to smash taboos and start conversations around the subject - these smart, black erectile dysfunction pills "stand to attention".

https://t.co/IUc7KrgqGg via @TheDrum

[The Strategy Distillery @ChiefDistiller]

For those of you already at peak chocolate consumption; @Nestle is killing two birds with one stone: a #sugarfree Easter egg in recyclable packaging.

https://t.co/nhcLUiqLht via @ConfectioneryNw

[Yelo @ThisIsYelo]

Thoroughly enjoyed attending the @UoNFIC #NPD showcase this week and sponsoring Impress team, who created tasty poppadom-inspired #vegan snacks using our #rapeseed #expeller. Good to see so much creativity and hard work go into #innovation in #foodscience. Congratulations!

[The Strategy Distillery @ChiefDistiller]

This collaboration between @Sonos and @IKEAUK is kind of ideal!

https://t.co/OE2TxTmGze #npd #collaborations #smarthome #innovation

[The Strategy Distillery @ChiefDistiller]

"As the great statistician George Box once put it, 'All models are wrong, but some are useful'”... an interesting critique of the Lean Startup model from @Digitaltonto

https://t.co/cyL9ZrodAZ via @IXchat

[The Strategy Distillery @ChiefDistiller]

RT @MarketingWeekEd: 'We’ve got an ageing population in this country where most of the economic power resides' - RBS CMO @dwheld on why brands are failing the 'untapped' over 50s market https://t.co/74d5IO1EkR

[The Strategy Distillery @ChiefDistiller]

Us Brits love our @LEGO_Group and our discount German supermarkets! Interesting to see what other brands made the top 10 favourite & 'most relevant' lists...

https://t.co/oIqpFj8APo via @TheDrum

[The Strategy Distillery @ChiefDistiller]

D2C goes bricks and mortar...exciting to see how this works out for @harrys !

RT @TheGrocer: D2C shave club Harry’s makes major high street play with Boots listing (£) https://t.co/0LtbovPeIf