When butter was demonised, Unilever sold margarine.
When tallow was demonised, Procter and Gamble sold Crisco.
When eggs were demonised, Kellogg's sold cereal.
When red meat was demonised, Cargill sold soy.
When raw milk was demonised, Nestle sold infant formula.
When leather was demonised, BASF sold PVC.
When wool was demonised, ExxonMobil sold polyester feedstock.
When animal fat was demonised, the seed-oil industry grew from a niche product to the most consumed food ingredient on earth.
Every demonisation of an animal product made a specific group of shareholders very rich.
Every one of those products had been eaten by humans for thousands of years without incident.
The science changed the moment a substitute existed to sell.
Follow the money. The advice will start to make a lot more sense.
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@ChiloquinAdmin
We are really proud to announce the roll-out of CVIP's new YouTube Channel! People from all over can glimpse the beautiful area we live in, and see our efforts to benefit the #Community. #Chiloquin#KlamathCounty https://t.co/eeiCkLy4RP
The most successful rebranding of agricultural runoff in modern history.
- Oats are a grain. Oat milk is oats liquefied with enzymes and then diluted until they pour.
- The primary ingredient, after water, is a starch slurry. You are paying premium prices for warm starch water.
- The enzymatic processing converts starch to maltose. A glass of oat milk triggers roughly the same glycaemic response as a glass of Ribena. The barista version has added oil.
- That oil is usually rapeseed or sunflower. Seed oil. In your morning coffee. Presented as the health-conscious choice.
- Oats contain avenin, a prolamin protein structurally similar to gliadin in wheat. Cross-reactivity with gluten sensitivity: documented.
- Phytic acid content binds zinc and iron. The trace minerals on the label are largely unavailable. The bioavailability of plant iron from oats versus haem iron from beef: approximately 3% versus 25%.
- Most commercial oats are glyphosate-desiccated prior to harvest. Residue testing in oat products has been consistent enough to generate several rounds of investigative journalism and at least one class action.
The grain that spent six thousand years as livestock fodder is now the ethical breakfast.
The cow that ate it is the problem.
When you buy beef to feed your family, you can buy from a store that bought from a corporate packer and 'feeder' OR you can buy direct from a local rancher.
The two are not the same.
Mr. Levi and I both operate in the State of Oklahoma, but what we do is worlds apart.
Most consumers truly don't understand the difference, and corporate operators don't want you to understand. If you did, really did, there's a good chance you'd think twice about where you buy.
So here we go:
1. Meat Mixing: Your grocery store ground beef is a lottery ticket you don't want to win. When a packer grinds beef, they're commingling meat from hundreds of animals. One sick animal doesn't just contaminate one package, it contaminates thousands.
Example? Hallmark/Westland recalled 143 million pounds of beef, the largest meat recall in U.S. history, after undercover footage showed workers using forklifts to force downed cattle to slaughter. Roughly 37 million pounds of that recalled beef had already been sent to the National School Lunch Program.
That wasn't a one-off. Hudson Foods recalled 25 million pounds of ground beef in after E. coli spread through batch after batch because the plant carried over meat from one production day to the next. Topps Meat Company's recall started at 331,000 pounds and ballooned to 21.7 million because the same carry-over practice made it impossible to isolate contamination.
This is what happens when you mix beef from hundreds of animals in an industrial grinder and can't trace anything back. Plus, packers and feeders don't care about the state of an animal's health--if its barely alive when it hits the kill floor, that's good enough.
When you buy from your local rancher, you know the animal. You know the herd. If there's a problem, it's traceable to one animal and there is no mystery mix from six states. Plus, the processor we use cleans all equipment after every animal and processes our animals separately from any other. The cow's number is contained on every package.
In fact we have clients who come to the farm and pick their steer with their family. One guy takes a picture and puts it by his grill. When they pray before their meal, they thank God for the life of the animal that fed them. They are city kids, but that annual visit instills an understanding and respect for the cycle of life and respecting the lives that sustain us. Visiting a feedlot or packer will instill something else entirely.
2. Confinement: Good old Levi doesn't want to talk about what confinement does to the animal and your steak. Feedlot cattle are packed into tight, concrete bound pens with no pasture, no movement, no life quality. If you've ever driven past one, you know the smell. If you've worked in one, it takes a week to wash it off you. The animals stand in their own waste all day, all night. They don't move. No blood flow. No exercise. Just grain and growth hormones until they hit target weight. It's one very small step above veal treatment.
And it isn't just cruel. It's also scientifically a meat quality problem. Cortisol, the stress hormone, surges in confined, transported cattle and dramatically impacts pH levels, which determines color, tenderness, and bacterial exposure. When glycogen stores are depleted by chronic stress, the meat can't acidify properly. The result is dark, firm, dry beef. Darker, tougher, drier, with a shorter shelf life. So the big packers pump water and coloring through it to pretty it up. But it doesn't help the taste.
Studies have shown elevated blood glucose and cortisol in feedlot-finished cattle versus pasture-raised, along with mitochondrial dysfunction and impaired oxidative metabolism in the muscle tissue of feedlot animals. In plain English: the feedlot animal's muscle looks metabolically sick. The pasture-raised animal's muscle looks like that of a healthy athlete. We always encourage our customers to take our ground beef and brown it next to something they bought at the store. It's eye opening.
Constantly elevated cortisol also increases protein breakdown in living muscle, reducing structural integrity, water-holding capacity, and overall texture throughout the animal's life. You can't grain-finish your way out of biology. A stressed animal produces inferior beef. Period.
3: Nutrition: A 2024 study in Scientific Reports found that pasture-finished beef contained 3.1-fold higher phenolic antioxidants, 4.1-fold higher omega-3 fatty acids, 9.4-fold higher vitamin B3, and 3.1-fold higher alpha-tocopherol (vitamin E) compared to feedlot-finished beef. Oxidative stress markers like homocysteine and 4-hydroxynonenal glutathione were 2.5-fold and 2.3-fold higher in feedlot beef. Conversely, healthy antioxidants like urate and glutathione were significantly higher in rancher raised beef with grass access. The feedlot animal is metabolically stressed. You're eating their stress.
A rancher-raised animal on open pasture? Moves freely and builds real muscle with blood flow and exercise. They forage on diverse grasses, legumes, and forbs and those phytochemicals transfer directly to the meat. Their system isn't chronically pumped with cortisol from confinement stress.
Our animals They live a good life on real pasture, with trees and water, and their grain access is via a feeder. They truly frolic in the pasture, play, run, even at 1600 lbs. You will not see that with any animal who has spent more than a week in a feedlot.
A rancher raised animal live a real life (well an animal raised by a rancher who cares--like any industry there are some who don't). Combining forage with responsible grain supplementation, low stress, free movement, and quality care and you get well-marbled, nutrient-dense beef from a healthy animal.
When you buy from a local rancher you know the animal, the land, the practices. One animal per package, full traceability, no commingling. No industrial carry-over contamination. The animal lived on pasture, not in filth. Lower stress = better pH, better tenderness, better color, longer shelf life. Higher omega-3s, higher antioxidants, higher vitamins. Your dollars stay local
The packer model is built on volume, anonymity, and speed. How many, how much, how fast.
The rancher model is built on accountability and quality. You painstakingly care for every animal, and most days what it costs to help one get better, the injuries you sustain, the long nights, none of it is even a thought or factor while you are doing the work. For the feeder and packer, it's all just numbers on a spreadsheet.
You can buy mystery meat from a system that recalls tens of millions of pounds at a time and feeds sick cattle to your kids at school or you can shake your rancher's hand and know exactly what you're putting on the table.
Your call.
our grandparents didn't have to search for "natural clothes" because all clothes were just natural
they didn't have "organic food" because all food was organic
they didn't have "grass fed steak" because all cows were obviously fed grass
they didnt have "raw milk" because all milk was raw
we must return to grandparent
Hereโs the thing. The pressure to get vaccinated was tremendous. But the choice was simple; your health or your job.
My family discussed it at length, and we were willing to sell our house, pack up our entire lives, get fired from the airlines and move to a red state before we would subject our bodies to any experimental poison.
We were barred from dining at Denver restaurants. We were barred from sporting events. We were ostracized from family.
And we still didnโt cave.
You always have a choice.
@KATUNews This is totally ridiculous. The more rules and regulations between the Consumer and the Farmer are not only bad for the small business owner (the farmer) but the health of the rest of the economy as a whole. Did they ever hear of Buy Local? #buylocal ๐ค
Take a look at this important message from the PNW- @BLMOregon! Wildfires can start with just one spark โ even from your car.
Help prevent wildfires by avoiding these driving mistakes:
๐ซDragging tow chains
๐ซDriving with damaged tires
๐ซParking over flammable material
Totally agree, but these are the least we can do. Watch for (and immediately report) any new fires being started by people, we are having way too many human-caused fires recently. ๐ฅ๐ฅโ๏ธ
It only takes a spark to start a wildfire. With dry conditions across Oregon, it's more important than ever to be fire-safe.
Do your part:
โ๏ธ Secure trailer chains
โ๏ธ Donโt park on dry grass
โ๏ธ Follow local fire restrictions
LEARN MORE: https://t.co/VzD66UmbKu
I'm trying to figure out why Texas, Florida and OREGON (?) all banned cell phones in schools in the same few days. Which is great. Makes one wonder, though.....
Definitely Prescribed Fire (RX) season in Southern Oregon. If you burn on your own be really careful.. and follow all the regulations or you could be paying suppression costs. @fremontwinemanf@ORDeptForestry@BLMFire@fyrops13 ๐ฅ๐ฅ๐ฅ
Merry Christmas and a Happy New Year to all of our neighbors, clients, and customers that we have served this past year. The Best is Yet To Come!! โญ๏ธ๐โญ๏ธ #KlamathCounty#Chiloquin#KlamathBasin#KlamathFalls