Chima Peter

Law student /Constant tweets about Facebook ads/ Marketing freak

[Chima Peter @Chima__peter]

This year,

I tried something funny,

I decided to learn from youtube to see if one can learn using free materials and it was kind of disappointing,

Apart from a few you tubers like Ngele,

Others are self-proclaimed Ads experts judging from the kind of content they post,

[Teegrafix💥🍭 | Brand Identity Designer @Somtee05]

You stole my design....tf!

I created and posted this work on Instagram on March 26, 2026.
I normally post my designs on X, but this was one of the few I hadn’t posted here and somehow that’s the exact one you decided to post!

This isn’t inspiration. This is plagiarism.

[Thankgod Akpan • Paid Ads Expert @Akpanthankgod_]

what happened to these facebook ads gurus? seems no one is sharing any useful information again, i miss those long threads.

everyone’s now AI’ing, pdfs, and all.

[Ben Heath @BHeathMarketing]

The number one reason ads fail is because the offer is weak.

So here's my ranking of the 7 most common offer types (from worst to best):

7. Free consultations (C-tier)
> It's actually a decent offer when you think about what it is: It de-risks that first step after someone enquires about your service.
> But it's so overused that it won't help you stand out.
> You'll need to repackage it in a different way.

6. Free trials (B-tier)
> Can cheapen your value proposition.
> But if you're confident people will take up the trial and then stick around, it can work.
> Really depends on the deliverable after the trial ends.

5. Discounts (B-tier)
> Can be really powerful if used in the right way (think Black Friday, Christmas sales).
> But if you're promoting a premium brand or making claims around luxury or scarcity, it can backfire.

4. Free lead magnets (B-tier)
> Super popular 10-15 years ago, and now underused.
> I think they're genuinely underappreciated at this point.

3. Webinars (B-tier)
> Same story as lead magnets: underappreciated and underused.
> Fantastic for deepening the relationship with a prospect before they're ready to buy.
> If they don't already know who you are and you're selling something expertise-based, a webinar can be a great option.

2. Bundles (A-tier)
> A great offer, particularly for e-commerce businesses.
> Really good way to increase average order value.
> Helps your unit economics & makes it easier to acquire more customers.

1. Money-back guarantees (A-tier)
> You massively reduce the risk your new customers have to take when they decide to buy.
> Not quite S-tier though… there are even stronger guarantee options out there.

What changes would you make to the list?

[VT @VusiThembekwayo]

Busy is not a KPI.

[Chima Peter @Chima__peter]

@patrickumeobika Why?

Please explain sir 🙏

[Chima Peter @Chima__peter]

@patrickumeobika @Akpanthankgod_ U no see as I laugh as U send me link 😂

[Alexx Ekubo @AlexxEkubo]

Everyone is fighting a battle, you know nothing about.
Be kind… ALWAYS

[Chima Peter @Chima__peter]

@patrickumeobika Hello bro 🤗,

You're an inspiration

[Chima Peter @Chima__peter]

Meta disabled my page from posting and commenting, unfortunately even to verify my identity is an issue and I decided to go back to "X" and I am happy to see how big the advertising niche is currently,

It wasn't like this 5 years ago.

[Chima Peter @Chima__peter]

@bashorunedward Interested

[Chima Peter @Chima__peter]

@TamiloreAdewuyi I recently got an internship in a foreign Digital marketing agency and that's when I realised there tools like Ad spy and SPY Fu used to run Meta and Google adverts, subscription is not cheap either.

[Chima Peter @Chima__peter]

@TByusuff Exactly!

Meta recommendations most of the time are for you to spend more on their platform.

Meta Ads golden rule "if something is working for you don't touch it"

[Chima Peter @Chima__peter]

@She_is_Vivianna Low paying,

I have experienced stressful clients and Most times you won't do a good job because they feel they know your job more than you.

[Chima Peter @Chima__peter]

@AfiaDimple_ Meta advertiser

[Chima Peter @Chima__peter]

@TamiloreAdewuyi You should consider testing a different offer too

[Chima Peter @Chima__peter]

@TamiloreAdewuyi If you were probably targeting a particular country you can expand to other countries,

Also, you can pick out the best performing hooks and audiences, Give it to chat gpt and with the right prompts it will give you similar hooks you can try out for the same audience.

[Chima Peter @Chima__peter]

After so many years, I am glad to be back on "X"

[Chima Peter @Chima__peter]

@patrickumeobika 😂😂😂 downloaded X today and na this post I dey see, I don laugh tire

[Ben Heath @BHeathMarketing]

High-performing e-commerce ads:

✅ Product demos
✅ Before/after results
✅ UGC or reviews

People trust people.

[Chima Peter @Chima__peter]

@hillary_odogwu Massive results 🔥