Chitavi Jhoboo

[abel_k @abelk84991380]

I am currently taking the #IStudyWithDigitallySmart Digital Marketing course and i am based in #Mauritius :)
It has been really interesting so far: it showed us the technical part and the mechanisms of the Use of Social Media, something that is not talked about that often !!

[Chitavi Jhoboo @ChitaviJ]

@abelk84991380 I agree with you. #IStudyWithDigitallySmart has taught us the practical aspect which will greatly help us as digital marketers rather than just having the knowledge but not practising on the different platforms.

[Chitavi Jhoboo @ChitaviJ]

I am currently taking the #IStudyWithDigitallySmart and I am based in #Mauritius. I find the course very interesting. I have gained knowledge about various aspects of digital marketing and I would like to thank the entire Digitally Smart team for this unique study experience.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 AI can help in the manufacturing of Coca-Cola bottles to increase productivity and efficiency by implementing industrial robots . AI can also be used to track user behaviours and automate marketing and advertising procedures which can increase sales.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Moreover, Coca-Cola uses AI to understand customer demands by using social media. AI is also used for proof of the purchase of Coca-Cola’s loyalty and reward schemes by developing an image recognition technology that allows purchases to be verified.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Vending machines which have AI algorithms helps The Coca-Cola Company to know the tastes and preferences of customers. Customers interact through a touch-screen display, enabling them to choose the drink they want and customize it with “shots” of different flavors .

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 The main security issue at Coca-Cola is data breach which recently affected about 8000 employees whose personal information have been taken by a former employee. Hacking and cyber attacks are also IT security issues Coca-Cola face as people have tried stealing internal reports.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Moreover, it will support and motivate Coca-Cola employees by giving greater attention to technical details and design.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Agile method will give greater satisfaction to Coca-Cola customers through early and continuous software delivery. It will emphasise on collaboration, flexibility, continuous improvement and high quality results of the company.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Coca-Cola needs to reflect on the macroeconomic stability, consumer market size and growth, openness of the market, population size and growth, age structure, ease of doing business, regulations of countries, accessibility of internet, partners, infrastructure among other aspects

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Coca-Cola uses the internet to gather information and feedback about customers. It advertises the drinks to increase sales. Moreover the company researches about its competitors and communicates trough email. Coca-Cola also provides customer support and service on its website.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Coca-Cola has set up a collaborative CRM through data analysis in order to augment the sites capabilities where communication can take place in 24 hours or less. This implementation has led to customer loyalty and customer retention.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 The main role for Coca-Cola in terms of CRM is to keep on track of customer focus. Coca-Cola uses the SAP CRM system to improve new functions and maintain existing processes in order to create customer satisfaction. It gives feedback through email, telephone and instant messages.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Coca-Cola uses business to business transaction model, which is a preferred business method for the beverage industry. Coca-Cola also uses business to consumers model. The company has created https://t.co/a7kVldPHE1, an online shop designed to expand Coca-Cola's distribution.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Coca-Cola’s Amatil chief information officer also believes that companies
which outsource large projects loses a chance of lowering costs. However, if
Coca-Cola uses outsourcing prototyping, this could result in higher
productivity and greater ideas for the company.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Outsourcing prototyping would not be appropriate for Coca-Cola’s
IS development process as it would risk the security of its recipe. Coca-Cola would
lose its competitive advantage as there would be nothing distinguishing
Coca-Cola’s product from that of its competitors.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Furthermore, Six sigma methodology is used to reduce water consumption in Coca-Cola Company by improving Coca Cola’s processes. This helps the organisation to reduce operational costs and improve efficiency, accuracy, policy compliance, cash flow and customer service.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Coca-Coca Company also uses Agile methodology to increase team productivity and performance. Agile helps Coca Cola to reduce bureaucracy and micro-management in IT projects, adapt to targeting changes and eliminate waste through frequent cycles of testing and validation.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Coca-Cola Company uses Lean methodology to improve and maintain customer service, product quality and employee relations. Lean tools help Coca-Cola to to have a better understanding of their end-to-end processes and to ensure optimum capacity operation.

[Chitavi Jhoboo @ChitaviJ]

@BIS20181910MR06 Management Information systems are also used by lower and middle managerial levels at Coca Cola to access information about the sales of the fizzy drink, the location where the product is being bought, which group of people are buying the drink, to name a few.