we offered the same pilot 5 ways to ~20,000 agency owners.
the plainest one-liner got 3x the yeses of the worst one.
worst: the one about being burned by agencies before.
it didn't win both tests. tied on marketing agencies, won on PR firms.
which would you have bet on?
The line that won, word for word: "Want a pilot where leads like these land on your calendar, and you only pay once the calls are booked?" Same offer in every version, only the wording changed.
we offered the same pilot 5 ways to ~20,000 agency owners.
the plainest one-liner got 3x the yeses of the worst one.
worst: the one about being burned by agencies before.
it didn't win both tests. tied on marketing agencies, won on PR firms.
which would you have bet on?