Chris Lukehurst

Understanding and explaining the emotions behind the customer experience

[Chris Lukehurst @ChrisLukehurst]

Black Boxes and Rollercoasters...
...are you looking at the emotional shift that your brand creates for your consumers, or are you actually understanding it?
https://t.co/rnXXYc7lCE

[Chris Lukehurst @ChrisLukehurst]

Of cause your product works, what is important is that your consumer believes that it works...
https://t.co/TmLV9WjBPh

[John R Fuisz @jrfuisz]

"95% of companies today make the mistake of believing that they are able to understand consumers through big data. Today we have tons of data, but no information: the data can not grasp the rational aspect of people, at least not yet.” - #WMSFMI, @MartinLindstrom 👍🏽

[Chris Lukehurst @ChrisLukehurst]

Do you need to own the Customer Journey or just lead the organisation to deliver the best journeys?
Detailed customer understanding is the opportunity for marketers to lead the way.
https://t.co/VoA0XVECWC

[Chris Lukehurst @ChrisLukehurst]

Are you blaming everyone else because you don’t really understand your consumer?
Knowing how your consumers behave is not the same - or as powerful - as knowing why.
https://t.co/fvV9I4PHvQ

[Chris Lukehurst @ChrisLukehurst]

Do your staff really think like your customers? Don't fool yourself that just because your staff use your product that they understand your customers... https://t.co/b6YHLrIDhP

[Chris Lukehurst @ChrisLukehurst]

Is your product dying on your watch?
Don't just allow it to happen!
https://t.co/TmLV9WjBPh

[Chris Lukehurst @ChrisLukehurst]

Do you really understand Why consumers eat/drink/use your product?...
Understanding your Consumer Journeys.
https://t.co/VFJTlpdemp

[Chris Lukehurst @ChrisLukehurst]

The importance of Faith in Brands
Our Brands rely on the consumers' belief in them, but does the customer experience build this belief or undermine it...
https://t.co/7j2hwKb8SH

[Chris Lukehurst @ChrisLukehurst]

Consumers' perceptions of what is "good" for them have little to do with logic and a lot to do with their unconscious mind. Yet so much research is based in looking at behaviours rather the understanding the drivers behind that behaviour.
https://t.co/3VPIvHKbua

[Chris Lukehurst @ChrisLukehurst]

Sustainability - finding the competative advantage
https://t.co/R7zcbPQ2vo

[Chris Lukehurst @ChrisLukehurst]

Irresistible Superiority – Delivering Superior Brand Communications
https://t.co/ph0SJXEDS6

[Chris Lukehurst @ChrisLukehurst]

Do you Understand your Customers’ Emotional Responses to your Websites and Apps?
https://t.co/TvlZyKHiaB

[Chris Lukehurst @ChrisLukehurst]

A very interesting article from Tim Lang on the sustainability of the current food system. https://t.co/OTH0ibthQK via @ConversationUK

[Chris Lukehurst @ChrisLukehurst]

Understanding the Story of your Brand
https://t.co/ph0SJXEDS6

[Chris Lukehurst @ChrisLukehurst]

Understanding the Difference between Consumer Wants and Needs
https://t.co/ujHejtcZs9

[Chris Lukehurst @ChrisLukehurst]

Why many Marketers do not truly Understand their Consumers.
https://t.co/UXCqmFSTWE

[Chris Lukehurst @ChrisLukehurst]

Customer attrition is expensive, understanding your customer is much less so...
https://t.co/bFkLayFt9h

[Chris Lukehurst @ChrisLukehurst]

Don’t just look at the Trends, Understand the Consumers’ Emotional Needs Behind the Trends. https://t.co/q8EZwpUF8r

[Chris Lukehurst @ChrisLukehurst]

Challenging but also Valuing our Prejudices... Do we do this at work as well as at home?
https://t.co/YG8fsCFN7P