Chris.ASTP

Your Brand Is A Hero's Journey | Be The Guide - Show Your Customer The Way |
Product Marketer - SaaS | BCOM - Marketing

[Chris.ASTP @Chris_ASTP]

@davegetssocial "What is the "need" category?"

This makes me think about focusing on the problems that your customers have rather than trying to show how your product's cool features will maybe help them.

I think the brand that is able to articulate the problem the best wins.

[Chris.ASTP @Chris_ASTP]

@mkhundmiri My thoughts exactly. Though I do like that there usually is a "Apply with LinkedIn" button now..

[Chris.ASTP @Chris_ASTP]

🎯Build your Community.

We have a finite amount of effort to chase customers. Your community will educate, interact, and communicate with your potential customers better than you ever can. Focus your energy on building a community.

#marketingtips #copywriting #marketing

[Chris.ASTP @Chris_ASTP]

We learnt the Hero's Journey in high school and then quickly forgot🧙‍♂️

Your company is a guide showing the customer the way out of the darkness, your copy should obsess over this #marketingtips #copywriting #tweet100

@dickiebush has a detailed breakdown of Pixar's storyboard📖

[Chris.ASTP @Chris_ASTP]

Have any of you bought a product because that company stands for something greater than the product itself?

Please share which companies, I'm interested!

#MarketingStrategy #copywriting #marketingtips

[Chris.ASTP @Chris_ASTP]

Did you know that your brand is nothing more than a story?

If you study how great stories are created, you too can build yourself a solid brand!

I tweet exclusively on how to use story elements to build your brand.

#MarketingStrategy #marketingtips

[Chris.ASTP @Chris_ASTP]

When I write a specific copy for my assigned products, I sometimes find myself falling into the undesired "features and benefits" overload. I have to remind myself to simply focus on one pain point to solve!

#MarketingStrategy #copywriting

[Chris.ASTP @Chris_ASTP]

@alicellemee I couldn't agree more. I find getting my colleagues to review my work frequently as well also helps to add in another perspective early on rather than getting "tunnel vision" on your own work.

[Chris.ASTP @Chris_ASTP]

@ThatWriterJon @jamesgarside_ @BotTweet100 Sigh, I forgot yesterday. It's only been a week! I had to reset the "Days Since Last Post..." Sign

[Chris.ASTP @Chris_ASTP]

IDENTIFY YOUR CUSTOMERS' STORY GAPS: When your customer enters into a situation that causes them pain, your organization needs to be situated to guide them through how to solve the pain.

#marketingtips #copywriting

[Chris.ASTP @Chris_ASTP]

Relying on your own intuition that your organization is adding massive value to your client is a sub-optimum solution. You should be dedicating time EACH WEEK to talk to your customer and ask them:

#marketingtips #copywriting

[Chris.ASTP @Chris_ASTP]

The marketing copy that excites me the most is when I focus on a pain point and create a villain from it.

Selling Coffee? Grogginess is your bad guy!

Selling Scented Candles? Lingering Stench is the enemy!

#MarketingStrategy #copywriting

[Chris.ASTP @Chris_ASTP]

@ryanstrickler I too got a lego set for the first time in like 12 years. I'm one excited guy! Happy Building!

[Chris.ASTP @Chris_ASTP]

Your customer is buying your product to satisfy a massive pain of theirs - They do not care about your organization's "Story." Focus on how your organization can guide your client to fix their problem.

#marketingtips #copywriting #tweet100

[Chris.ASTP @Chris_ASTP]

Your Customers' Internal Problem Manifests From the External Problem.

Companies Tend to Sell Solutions to External Problems, Customers' Tend to Buy Solutions to Internal Problems.

#marketingstrategy #copywriting #tweet100

[Chris.ASTP @Chris_ASTP]

If Your Brand Can Include Your Customer in Something Bigger Than Themselves (While addressing Their Problems), You Will Have a Customer For Life!

#marketingstrategy #copywriter #tweet100

[Chris.ASTP @Chris_ASTP]

Hero Brand Journey - Your Customer Has an External Problem, Something Tangible That The Villain is Using to Make Your Customer Not Reach Your Goal.

Most Companies Are in the Business of Solving External Issues.

#marketingtwitter #copywriting #tweet100

[Chris.ASTP @Chris_ASTP]

Merry Christmas Twitter!

#MerryChristmas2021 #tweet100

[Chris.ASTP @Chris_ASTP]

Hero Brand Journey - Define Your Customer's Villain And Make Your Brand a Strong Weapon to Fight that Villain.

The Villain doesn't have to be a person. But it must be something tangible that is easy to understand and detest!

#marketingtips #copywriting #tweet100

[Chris.ASTP @Chris_ASTP]

@ryanstrickler @amyhoy @alexhillman No problem, it was my pleasure! Any chance I can take to improve my craft, I am on it :)

Keep updating your product page progress on Twitter, I'd love to see your copy develop. Merry Christmas and good luck with your product!