Christian Wattig

Helping cohort course creators get more students.

[Christian Wattig @ChristianWattig]

The First-Time Cohort Course Playbook.

Read this if you are launching your first cohort course and:

- Want to grow your audience
- Turn followers into leads
- Convert leads to students.

You need to follow 3 steps. 👇

[Christian Wattig @ChristianWattig]

@dickiebush Here it is, for all the cohort course creators out there:
https://t.co/MELMoDoaN7

[Christian Wattig @ChristianWattig]

The First-Time Cohort Course Playbook.

Read this if you are launching your first cohort course and:

- Want to grow your audience
- Turn followers into leads
- Convert leads to students.

You need to follow 3 steps. 👇

[Christian Wattig @ChristianWattig]

Curious how I implemented this framework to get to $250k in sales?

Get the handout at https://t.co/aQvFJrH0RJ

[Christian Wattig @ChristianWattig]

The First-Time Cohort Course Playbook.

Read this if you are launching your first cohort course and:

- Want to grow your audience
- Turn followers into leads
- Convert leads to students.

You need to follow 3 steps. 👇

[Christian Wattig @ChristianWattig]

3) Build trust, then sell

Give away your frameworks and tell stories to help people understand your insights in a series of emails.

Then, share why your cohort course can solve their problem in a way emails can't.

[Christian Wattig @ChristianWattig]

@dickiebush 🤖🤖🤖

[Christian Wattig @ChristianWattig]

@thejustinwelsh It took me six months of posting almost daily to make the first $10k with my cohort course.

And only 6 months more to add $180k in sales.

No corporate job has that kind of potential.

[Christian Wattig @ChristianWattig]

5 reasons cohort course creators should post daily

#1 Be recognized as a subject matter expert

#2 Capture leads (send to email list & landing page)

#3 Turn fellow creators into lifelong friends

#4 Learn what your audience cares about

#5 Increase your surface area for opportunities to find you

Which one had the biggest impact on your course business?

[Christian Wattig @ChristianWattig]

Growing a cohort course business is simple.

Just follow these 4 steps:

1) Share your expertise on LinkedIn or Twitter every day.

2) Tell people if they like what you post and want more they should subscribe to your newsletter.

3) Then share your expertise in your newsletter. Give away your best ideas for free.

4) Tell people if they like your newsletter, they should enroll in your cohort course.

Give, give, give, take.

Or, to quote Alex Hormozi: If you want to stand out, make sure that your free stuff is more valuable than other people’s paid stuff.

[Christian Wattig @ChristianWattig]

People don’t pay for information. They pay for fast results conveniently delivered in a neat package.

That’s why giving away your best ideas for free on social media is a great way to sell your cohort course.

[Christian Wattig @ChristianWattig]

Perfect is the enemy of cohort course creators.

Don’t worry about designing your social posts.

Don’t stress that your newsletter needs 2000 words.

Don’t worry about originality for your webinars.

“Published” beats “great” because you don’t yet know what can 2x your growth.

[Christian Wattig @ChristianWattig]

Building communication skills is the gift that gives on giving. The key is to be mindful of when your communication fails (or that of others). Then pause and think about why it happened. That’s how you learn.

[Christian Wattig @ChristianWattig]

@gaganbiyani Stumbling upon Maven last year when I was working on a new FP&A course changed everything for me.

5 cohorts and 100+ students later and I can’t thank Gagan and team enough.

[Christian Wattig @ChristianWattig]

@julia_saxena This is fantastic, thank you! I'd add to ask students to change their view to "Active Speaker View" and resize the instructor window and the slides to equal size by dragging the divider.

@readwiseio save thread