Ridhi Chugh

Agnostic Hindu | Indic Modernist | Centrist Liberal

[fOx @fOx1257067]

At 92 years old, he still had a little brother, and now he had to say goodbye.

You can live nearly a century and still never be prepared for a moment like this… holding your little brother in your arms, knowing that he is passing out of time.

A lifetime of memories between two brothers, all wrapped up in one final embrace.

Some goodbyes simply aren't long enough.🥺

[Gabbar @GabbbarSingh]

Which nation does Pakistan celebrate their independence from?

India or England?

[Charmie Kapoor @charmiekapoor]

✍️ Thoughts on leaving a 9-5 job as someone who always found a lot of meaning in work.

It's been a few months since I left my full-time job. I've worked for about a decade, had the savings and privilege, so told myself that was reason enough.

Last time I took a few months off, I knew I’d eventually join a full-time job again. This time it feels different.

The first thing to get used to was not seeing the salary message come in. There's something very comforting about watching a number show up which indirectly tells you that you're doing fine.

On the flip side, not having a calendar is liberating. I spent the first few weeks waking up and figuring out on the go how I wanted to spend my time. I also started trying things I never got to do with a job, just to see.

I finished some personal projects that had been sitting around. Helped founder friends with design, for fun more than money. Got curious about design outside screens, in physical spaces. Started working out every single day. Ran a little mango toast delivery in the city. Hosted many friends who stayed with us for months at home. Tried to give more of my time and energy to giving back, in whatever ways I could.

What surprised me is how much of a job I never noticed I was doing just to get through a job. Commute, meetings, the gap between one thing and the next that you fill without thinking. You don't feel that structure while you're in it. And once it's gone, you start asking questions about things you never used to think twice about.

Somewhere in all of this, I found myself trying to figure out how different people find purpose in life.

If life doesn't come with a built-in meaning, how do you actually live?

People have been answering that for a while now, and it mostly breaks into three camps.
– Nihilism says there's no inherent meaning to life so just keep doing what comes your way.
– Existentialism says there's no inherent meaning to life so build your own and take it seriously.
– Absurdism says there's no inherent meaning to life and that's fine, so just do what you feel like doing today.

I've spent most of my life as an existentialist without knowing the word for it. Pick a goal, care about it more than is reasonable, try to "win". That's probably what made me ambitious in the first place.

Lately I can feel myself sliding toward absurdism, and it's a strange thing to watch happen to yourself.

I'm going for a swim at 2pm, working when I actually feel like working, having long conversations with friends over breakfast, building things purely because I want to see them exist in the world and learning to make design content and putting it out there.

Coming back to why I think this time is different, why I'm not in a hurry to go back to a 9-5.

Right in the middle of all this, life tested it.

One of the hottest startups in the world reached out about my work. I ended up travelling, meeting the team. It sounded like the perfect thing to do on paper – a few years ago, I would have wanted that job so badly I'd have talked myself into anything to get it.

And yet, it didn't ignite me the way I expected. On paper, it checked every box but I was more excited by the possibility of continuing to make things on my own terms. I wondered if I was just avoiding structure again, or if something in me had actually changed.

I'm at this newfound balance between existentialism giving me happiness and absurdism giving me peace. I still don't know how much of one I'll have to give up to keep the other.

For now, I'm off to my 5pm pickleball game :)

[Mario, PT @Mario_Sneh]

HR: We’re suspending you for 30 days.

Gen Z: Thirty days?

HR: Yes.

Gen Z: Because I was late three days in a row?

HR: Correct.

Gen Z: Okay. When does it start?

HR: Tomorrow. You’re not expected to report to work until after the 30 days

Gen Z: Got it.

HR: And don’t contact your manager about work during the suspension.

Gen Z: Understood.

Ten days later, his phone rang.

HR: We need you back Monday.

Gen Z: Monday?

HR: Yes. We’re short-staffed, and your manager needs you.

Gen Z: I’m still suspended.

HR: We’re ending the suspension early.

Gen Z: Oh.

HR: So we’ll see you Monday morning.

Gen Z: I don’t think so.

HR: What do you mean?

[Ridhi Chugh @ChughRidhi]

No one is talking about Yami Gautam as Sita Mata. I think she would have looked phenomenal.

[Nature 🦜and Music 🎶 @GuGi263]

Had no idea that was possible. Learn something new every day. That’s wild!

[Ridhi Chugh @ChughRidhi]

I thought this was normal for all airports around the world.

[Aparajite @amshilparaghu]

He says, he’s flown all over the world and thinks only Indian airports have tight security for no reason. 🤷‍♀️ Does he even know who our neighbour is?

[Ridhi Chugh @ChughRidhi]

By following these steps, organizations can build a content strategy that aligns with business objectives and meets audience needs. DM and book your first content consultation and get content audit done for free. #writewithridhi #integratedcontentmarketing #contentmarketing

[Ridhi Chugh @ChughRidhi]

How challenging or straightforward is it for an integrated content marketing strategy to achieve business goals? What type of content strategy should an organization adopt to meet evolving content demands?

[Ridhi Chugh @ChughRidhi]

D. Tailor Distribution to Each Platform: Share content across social media channels, ensuring each piece is optimized for the specific platform.

E. Stay Consistent & Measure Success: Regularly post and analyze your content's performance using analytics to continuously improve.

[Ridhi Chugh @ChughRidhi]

Let me know your thoughts in the comments! #artificialintelligence #ai #writewithai #writewithridhi #copymarketing (4/4)

[Ridhi Chugh @ChughRidhi]

Artificial Intelligence: Friend or Foe for Writers?

As a writer, should I be anxious or optimistic about the rise of AI? Is it here to help us improve our craft, or is it quietly preparing to take over our jobs? (1)

[Ridhi Chugh @ChughRidhi]

It’s not just about becoming a better writer—AI has helped me break through writer’s block and acts as an invaluable research assistant. But what do you think? Is AI a tool that can help, or a threat to our creative careers? (3)

[Ridhi Chugh @ChughRidhi]

Crafting a tagline that is both impactful and unforgettable takes creativity, precision, and a deep understanding of your brand’s core values. #writewithridhi #writingtaglines #taglines #branding #marketing #copymarketing #brandthinking (6/6)

[Ridhi Chugh @ChughRidhi]

How to Write Powerful Taglines: A Simple Process

Creating an unforgettable tagline is no easy feat. If you come from a non-branding background, the first question you should ask yourself is: What is the tagline supposed to express? (1)

[Ridhi Chugh @ChughRidhi]

This "emotional resonance" is what makes a tagline memorable and helps differentiate your brand from the competition. While capturing the emotional essence of your message is vital, you also need to be a skilled writer. (5)