This is the last time I’ll be posting about secret websites because nobody seems to pay attention to them.
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4. Adobe Podcast - podcast .adobe.com
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Create simple animated stories and scenes without needing design skills.
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Client was charging $500/month for social media management.
After repositioning his offer, same work now pays $3k/month.
Didn't change his skills. Didn't change his process. Just changed how he talked about what he does.
Before: "I'll manage your social media accounts"
After: "I'll build your personal brand into a lead generation machine"
Same deliverables. 6x the price.
Here's the psychology behind it:
$500 offer: You're buying a service
$3k offer: You're buying an outcome
The repositioning framework:
From feature to transformation
Not "posting content"
But "building authority"
From maintenance to growth
Not "managing accounts"
But "generating leads"
From cost to investment
Not "monthly expense"
But "revenue multiplier"
Client's results:
Average deal size: $500 → $3000
Client retention: 3 months → 12+ months
Referral rate: 10% → 60%
Monthly revenue: $4k → $24k
The shift happened in his discovery calls too.
Before: "What platforms do you want me to post on?"
After: "What does a successful quarter look like for your business?"
Now he's not competing with other social media managers on price.
He's the only one talking about business outcomes.
Higher prices actually make clients take him more seriously. Wild but true.
dm "repo" for the DFY content framework that allowed him to get these results
This same framework took another client from
$1k to $8k per project - works across any service business type shit
Yoruba is such a beautiful language and I’m very proud to have challenged myself like this! Thank you for having me!
Full video on YouTube: https://t.co/BUTdj4Pcds