Cider House Media

We are Cider House Media, a Creative Agency in Western MA. We tweet good stuff and design awesome stuff! Find us at 28 Northampton Street E'ton MA!

[Cider House Media @CiderHouseMA]

Most businesses already have the feedback they need.

It's in reviews, customer emails, referrals, and everyday conversations.

The challenge isn't collecting more feedback. It's listening more closely.

We explored this idea in more detail here: https://t.co/8yNpDafwx2

[Cider House Media @CiderHouseMA]

Here's a branding exercise you can do this week.

Write down the last five times a customer told you why they hired you.

Don't paraphrase.

Use their exact words.

You'll probably discover patterns that belong on your website, in your marketing, and in your sales conversations.

[Cider House Media @CiderHouseMA]

One of the easiest ways to improve your brand messaging doesn't cost anything.
Listen for this sentence:

"We chose you because..."

The words that follow often tell you more about your business than hours spent writing taglines.

[Cider House Media @CiderHouseMA]

From our house to yours, thank you to the generations of brave men and women who made the ultimate sacrifice, and to the families who continue to carry their memory forward.

Image: Nashawannuck Pond, Easthampton, MA

[Cider House Media @CiderHouseMA]

Branding lesson from Salem: own your niche so hard no one else can touch it. #Halloween

[Cider House Media @CiderHouseMA]

Happy Halloween: may your costumes be creative and your websites not terrifying. 🕸️

[Cider House Media @CiderHouseMA]

Every website has skeletons in the closet. Ours just load faster. #Halloween

[Cider House Media @CiderHouseMA]

Scariest thing this October? A site built entirely in Flash.

[Cider House Media @CiderHouseMA]

Haunted houses = good spooky. Haunted websites = bad spooky. #Halloween

[Cider House Media @CiderHouseMA]

Trick or treat.

[Cider House Media @CiderHouseMA]

Happy Halloween. Costumes should scare people. Websites should not. #Halloween

[Cider House Media @CiderHouseMA]

Ghost tours are fun. Ghosted brand guidelines? Not so much. #Halloween

[Cider House Media @CiderHouseMA]

Trick-or-treat test: Would anyone choose your brand over a full-size Snickers?

[Cider House Media @CiderHouseMA]

The scariest thing online isn’t ghosts. It’s a 10-second load time. #Halloween

[Cider House Media @CiderHouseMA]

Nothing says “we don’t care” like a blog last updated in 2019.

[Cider House Media @CiderHouseMA]

One day to Halloween. If your website creaks and groans, it’s not spooky. It’s broken.

[Cider House Media @CiderHouseMA]

If your brand voice doesn’t sound like you, you’ve basically hired a robot intern.

[Cider House Media @CiderHouseMA]

Explaining cookie consent laws again. Still no actual cookies. 🍪

[Cider House Media @CiderHouseMA]

If your homepage still says “Welcome to our website,” it’s not welcoming. It’s tragic.

[Cider House Media @CiderHouseMA]

If your site only looks good on a designer’s giant monitor, it’s not design. It’s a screensaver.