Story of Vevo. ( a thread 🧵)
Around 2006–2008,record labels like @UMG,@sonymusic and @warnermusic felt @YouTube was
hosting their music videos,earning ad money,but paying very little to the https://t.co/y8yCCptoMC they wanted control over distribution and revenue.
The Funny Part- Some VEVO channels became the most subscribed channels on YouTube in the early 2010s because people used them mainly to watch music videos.