Citrine Research and Consulting

[Citrine Research and Consulting @CitrineRC]

We had a fantastic time at the Scottsdale Area Chamber of Commerce event, hosted by Players Trust.

We left feeling inspired by the leaders and innovators we met, all committed to using their work as a force for good in our community.

#ScottsdaleBusiness #ScottsdaleNetworking

[Citrine Research and Consulting @CitrineRC]

Want to reach new audiences without shouting into the void? Team up with influencers who already have their trust.

#MondayMarketingTip #InfluencerMarketing #CollaborationOverCompetition #BrandPartnerships #DigitalGrowth #AuthenticMarketing #MarketingTips #SocialMediaStrategy

[Citrine Research and Consulting @CitrineRC]

Email marketing is still one of the most powerful tools in your brand's toolbox because it lands you straight in your audience’s inbox, no algorithm games required.

#MondayMarketingTip #EmailMarketing #NewsletterStrategy #MarketingMadeSimple #DigitalMarketingTips #InboxWins

[Citrine Research and Consulting @CitrineRC]

The @WaltDisneyCo mastered the art of emotional branding by tapping into what people feel, not just what they want. And that’s what creates loyalty that spans generations.

#EmotionalBranding #DisneyMarketing #NostalgiaSells #BrandLoyalty #MarketingWithHeart #BrandEmotion

[Citrine Research and Consulting @CitrineRC]

If someone landed on your website today…

Would they know what to do in 3 seconds?

Clarity creates confidence. Confusion causes clicks to vanish.

Make the next step obvious or risk losing your best leads.

#WebsiteAudit #MarketingClarity #UXMatters #ConversionStrategy

[Citrine Research and Consulting @CitrineRC]

If you’re not listening to your audience, someone else is.

Your customers are speaking through reviews, comments, and behavior. Are you listening?

Start adapting based on feedback and turn insight into loyalty.

#MarketingTips #CustomerExperience #BrandLoyalty #AudienceFirst

[Citrine Research and Consulting @CitrineRC]

Looking to boost your brand visibility and grow your audience?

Hosting a contest or giveaway is a tried-and-true way to create buzz and drive engagement.

#MarketingTip #GiveawayStrategy #AudienceGrowth #SocialMediaMarketing #SmallBizTips #OrganicReach #DigitalMarketing

[Citrine Research and Consulting @CitrineRC]

Our June Social Media Calendar is here, and it’s packed with fun holidays, helpful prompts, and creative ideas to keep your content consistent and engaging all month long.

Share with a friend!

#SocialMediaContent #ContentCalendar #june2025 #SocialMediaTips

[Citrine Research and Consulting @CitrineRC]

Nike’s “Just Do It” tells a story.

It’s grit. It’s comeback energy. It’s every underdog who kept going.

That’s the magic of brand storytelling. When you connect emotionally, you’re creating a movement.

#FridayFeature #BrandStorytelling #NikeMarketing #JustDoIt #EmotionalBrand

[Citrine Research and Consulting @CitrineRC]

Ever wondered if the Meta blue checkmark is actually worth it?

It builds trust, adds credibility, and protects your profile from impersonators.

#metaverified #bluecheckmark

[Citrine Research and Consulting @CitrineRC]

Congrats to @vitalant on their ribbon cutting!

We invite you to join their mission to save lives by donating blood today!

#donateblood #donatebloodsavelives #azbusiness #scottsdalebusiness #scottsdalechamberofcommerce #scottsdalearizona

[Citrine Research and Consulting @CitrineRC]

So… which brand are YOU, and did we get you right?

👇Drop your fave below and let's see who your marketing twin is.

#MarketingHumor #CreativeMarketing #SmallBusinessTips #MarketingStrategy #BrandVoice #ConsumerPsychology

[Citrine Research and Consulting @CitrineRC]

They said “no thanks” to traditional food marketing, and still got into Whole Foods Market.

Omsom, an Asian meal starter brand, launched during the pandemic with no media buy, just unapologetic storytelling and strong cultural identity.

#AuthenticBranding #CulturalMarketing

[Citrine Research and Consulting @CitrineRC]

Glossier built a $1.2B brand, starting in the comments section.

Founder Emily Weiss launched Glossier, Inc. off the back of a blog, “Into the Gloss,” where thousands of women shared their skincare routines. No flashy launch. Just deep listening.

#BrandBuilding #StartupTips

[Citrine Research and Consulting @CitrineRC]

Ever wonder why Apple products are priced so high?

It’s about tech strategy. Apple uses a premium pricing model to reinforce its image of exclusivity and innovation and maximize profit margins.

#MarketingPsychology #PremiumPricing #BrandPositioning #LuxuryBranding

[Citrine Research and Consulting @CitrineRC]

Ever opened Netflix and thought, “Wasn’t that Stranger Things cover different yesterday?”

Netflix runs hundreds of thumbnail tests simultaneously, and the best‑performing frame can lift watch‑through rates by roughly 20 percent.

#Personalization #ABTesting #CustomerExperience

[Citrine Research and Consulting @CitrineRC]

When people invest time and effort into creating something themselves—even if it’s imperfect—they value it more. @IKEAUSA mastered this. By making you part of the process, they didn’t just sell furniture. They sold ownership.

#IKEAEffect #ConsumerPsychology #MarketingStrategy

[Citrine Research and Consulting @CitrineRC]

Ever feel like the medium coffee is too close in price to the large… so you just go for the large?

That’s the decoy effect in action.

☕ Small coffee: $2.50
☕ Medium coffee: $3.90
☕ Large coffee: $4.00

#DecoyEffect #ConsumerPsychology #BehavioralMarketing #PricingPsychology

[Citrine Research and Consulting @CitrineRC]

We are excited to welcome Integrated Security Experts to the Citrine family!

They’re a powerhouse in IT and cybersecurity—offering managed IT, cloud and data security, and risk management to businesses of all sizes.

#Cybersecurity #ITSolutions #ClientSpotlight

[Citrine Research and Consulting @CitrineRC]

What makes you different?

Take 1 sentence that clearly says what makes you different and put it in:

✓Your Instagram bio
✓The first line of your website homepage
✓The description on your Google listing

#marketingtips #smallbusinesstips #digitalmarketing #marketingstrategy