Aaron Shields

Travel weary brand & retail dork.

[Aaron Shields @CivilBranding]

@mattshumer_ Excellent piece! Tracks very well on automation. Except judgement/prediction. If we hold onto Critical Thinking during the coming storm, we will thrive. Who know? We might even become better humans!

Here is a piece I wrote on this specifically
https://t.co/nuvgtkwOIk

[Aaron Shields @CivilBranding]

There’s a lot of noise about AI and brand building. Some of it sharp, most of it hype. The trick is separating what’s actually shifting from what just makes headlines. The evidence tells a more grounded story. 👇
https://t.co/sdyURyHKSp

[Aaron Shields @CivilBranding]

Check out the latest article in my newsletter: River Island Woes & 'Zarafication' https://t.co/Pqm6Pl0v8k via @LinkedIn

[Aaron Shields @CivilBranding]

https://t.co/AJonlJVUCZ

[Aaron Shields @CivilBranding]

Check out the latest article in my newsletter: Target Doesn’t Feel Like Target Anymore (and that's the real problem) https://t.co/0OPGPg8MRi via @LinkedIn

[Aaron Shields @CivilBranding]

How far has Trump pushed America toward dystopia? The Handmaid’s Report Card is in - see his authoritarian progress. 👇
https://t.co/A1Er4H2aO0

[Aaron Shields @CivilBranding]

@UberUKI_Support Hi. My mobile is [phone]. My email is [email protected]. It was frustrating at the end of an evening flight that was delayed to be delayed again after booking an XL car for my family of four with 1 large case.

[Aaron Shields @CivilBranding]

@Uber was in NYC a few weeks back. Remember when Uber was ‘Uber’? So sad be back home in Europe. Uber now broken. Soooooo bad.

[Aaron Shields @CivilBranding]

@Uber watching my Uber driver sit parked while I’m waiting after a delayed flight at Gatwick. Apparently meant to call to confirm people/bags/stops before he deigns to pick me up!?!?

[Aaron Shields @CivilBranding]

@Uber since when do drivers require me to call them after booking the car to see how many people are travelling, if I have any stops and how many pieces of luggage I have? Why not just arrive when I book an XL?

[Aaron Shields @CivilBranding]

@Uber just when you thought Uber UK service could not get worse. Landed late with family at GATWICK. After confirming an XL the car did not move for more than 10min on a 4min pick up. Finally called him and he saying he needed to confirm how many passengers and luggage pieces!?

[Aaron Shields @CivilBranding]

Wrote a piece on the fall of critical thinking providing opportunities for brand folk - no...not that kind ;-)

https://t.co/F7qeE2Ogdb

[Aaron Shields @CivilBranding]

I just emailed my MP calling on them to attend a debate on the Global Ocean Treaty. The government must follow through on its promise and sign this important Treaty into UK law as soon as possible.

Will you email your MP too? https://t.co/xWxLqorxdm

[Aaron Shields @CivilBranding]

Check out the latest article in my newsletter: A Framework to Bridge the Gap Between Brand & Experience https://t.co/E23vh1VdrL via @LinkedIn

[Aaron Shields @CivilBranding]

Check out the latest article in my newsletter: Peaks: The Heartbeat of Extraordinary Brand Experiences https://t.co/ko4egFaiux via @LinkedIn

[Aaron Shields @CivilBranding]

Check out the latest article in my newsletter: Barbie vs. Pooh Core Teachings https://t.co/80W06zsnVb via @LinkedIn

[Aaron Shields @CivilBranding]

Check out my latest article: Using AI for Strategy: Major Implications https://t.co/HmByxN2UT3 via @LinkedIn

[Aaron Shields @CivilBranding]

A very ugly, but safe ride to Dartford. Cycling through ebdless tracks of depressing, run down suburbs. https://t.co/IsbJLW0a5C

[Aaron Shields @CivilBranding]

Comet Is Coming made a lot of noise for a three piece at Koko last night. First time back since epic renovation https://t.co/AdMYR4LJdc

[Aaron Shields @CivilBranding]

Remembering Run DMC https://t.co/lTbnJRtRhg