Marketing to cash-strapped consumers…particularly love this from @nca_ldn’s David Golding: “It’s time for advertising to get back to the thing it was invented to do – create demand in a world of scarce resources. To me it’s the true commercial art.” https://t.co/s2879qvwUU
“I felt like the agency world needed a stir…ambient fear was driving everything. I thought at the next place I would think just fuck it: let’s do something because it’s right, not just because it’s safe.”Brilliant interview with @mischief_usa’s Greg Hahn https://t.co/u1Q0bx2BYz
In new ep. of our podcast "Spontaneously Candid" McCann's Harjot Singh talks with Claire Beale, Co-Founder of @creativesalon_ , about going from journalism to content creation.
Apple: https://t.co/z9X3N4YZf8
Spotify: https://t.co/tw9MKT9N37
Google: https://t.co/CWKvoHYMJv
Claire Beale, founder of Creative Salon, issues a clarion call for the most important thing in advertising: creativity.
Read the full article here https://t.co/eVnzB0XOYj
@ClaireBeale@creativesalon_
Our co-founder @ClaireBeale spoke with @MarkEvansFeed and Ritchie Mehta from @schofmktg for their The Places We'll Go Show to reveal what life has been like since starting the next phase of her career - The Creative Salon. Thanks for the invite. https://t.co/g6PZ3ws4lO
Time (beyond time, really) for a resurgence of Creative Britain; we need to come together “to really push how we compete creatively as a nation on a global stage” says @saatchilondon’s Chris Kay. Can we get on with it please. https://t.co/2Osx5fECAz
Huge congratulations to all the winners at this year’s @EpicaAwards; check out who won what at https://t.co/HePBgOPvcg and watch the ceremony co-hosted by me and @MarkTungate here: https://t.co/Ke7lZKm0LU via @YouTube
Dr Who’s @Jenna_Coleman_ shares Bags of Joy in @BootsUK’s uplifting Christmas campaign celebrating the happiness of spending time with family and friends, by @VMLYRLondon @petermarkey https://t.co/D9p3VTuYqS
Much like Guinness, this feature is worth the wait. Unlike Doc Marten's, it won't make your feet hurt. Why brands can make a virtue of their perceived shortcomings - https://t.co/rRhNoDdI5l
Tis the season for sneak previews of Christmas ads…think we’re set for a really strong, confident creative finish to the year. @aandeddb’s @JohnLewisRetail ad will be setting the high bar any day now
What makes a good soundtrack to an ad? We asked some top creatives including @Clergymash @Denney_rich@HBoardy@Jimlbh Alexander Jones at @GreyLondon and Tom Grey at @WunThompsonUK about their personal favourite use of music - https://t.co/dLexsCmhBS
"In its annual survey, 99% of staff felt Mother kept them safe…100% thought Mother managed the pandemic well, 99% were happy…and 97% would recommend a career at Mother" Completely the right choice, completely deserved…congratulations @motherlondon https://t.co/McAJihD566