Clare Maezawa

i build and ship handcrafted software not vibecoded trash. in a long term love-hate relationship with AI. 🐩

[amass @amass_jp]

マドンナは、AIに頼ることは「芸術を生み出すこととは正反対」だと語る。「アルゴリズムや人工知能は、リスクを取ることとは正反対であり、私にとって、それは芸術を生み出すこととは正反対なのです」　https://t.co/scgtu343HR

[Clare Maezawa @ClareMaezawa]

I’ve manually made around 10 accounts and more than 100 posts until today. It’s quicker and easier to produce content with AI, but doing this slower way helped me develop an eye for good content ideas and understand the trending stylistic vibe.

[Clare Maezawa @ClareMaezawa]

I started TikTok from January. I used to spend hours making posts that would only get 300 views but now I’m seeing some progress:
・ total >6M views 1K followers on a single account w only 4 posts
・first post hitting 1K views on a completely new account

[Clare Maezawa @ClareMaezawa]

I bought a new IPhone (couldn’t create a new AppleId w my ancient iPhoneX) and finally it’s successfully set up! A test post got 1k views and the audience is 99% from the US. Let’s gooooo :)

[Clare Maezawa @ClareMaezawa]

unable to create new 🍎Id (T ^ T)

[Clare Maezawa @ClareMaezawa]

@derek_cowan_ gotta be the landlord!!💪

[Clare Maezawa @ClareMaezawa]

Yeyyy reached 1M views and 100 followers!! Finding one replicable viral format is all it takes. Replicable means you don’t have to change your routine accordingly. Growing your socials now is like investing in property, so why not?

[Clare Maezawa @ClareMaezawa]

TikTok algorithm is pretty unpredictable. Sometimes posts go viral weeks after.

Week1 <> now

[Alex Nguyen @alexcooldev]

A few people have asked whether I make these accounts interact with each other (likes, shares, etc.) to boost engagement.

The answer is no.

I keep all of these accounts completely independent and they rarely interact with anything after the warm-up phase. The only thing they do is post one piece of content per day. I also stop posting when the previous post is still gaining views and has the potential to go viral.

One important thing to keep in mind is that I’m based in Vietnam, so I have to use a VPN. That’s already a significant flag that gives TikTok a reason to shadowban an account. If you also start artificially boosting engagement by having accounts interact with each other, your chances of getting flagged or banned become much higher.

The key is to behave as human as possible.

[Clare Maezawa @ClareMaezawa]

A single post reached 1M views on TikTok. This is INSANE.

[Clare Maezawa @ClareMaezawa]

unable to create new 🍎Id (T ^ T)

[Alex Nguyen @alexcooldev]

https://t.co/PPy1ZzSwPA

[Clare Maezawa @ClareMaezawa]

seems like I accidentally hit a jackpot before app release…

[Clare Maezawa @ClareMaezawa]

my most recent tiktok short is almost reaching 500K views. crazy.

[Clare Maezawa @ClareMaezawa]

@samuel_yostt gotcha. I tried (still trying) with temp US numbers but doesn’t seem to work. I’ll use my number as a last resort, thanks!!

[Clare Maezawa @ClareMaezawa]

Solo founders are mystic creatures🦄

[Alex Nguyen @alexcooldev]

People online be like:

“I solo-built 2 apps to $150k MRR” 😭

Meanwhile behind the scenes:

full team
massive ad spend
influencer campaigns
low/no profit
eventually shut down 🥴

Algorithms love success hooks, not the painful reality.

My first app:

~2 months to hit first $100 MRR

My second app:

~9-10 months just to figure out a viral format + build an organic content farm
finally hit ~$8k/month

Most people don’t show the boring middle part.

Stop comparing your chapter 1 to someone else’s highlight reel.

Focus on your own product.
Keep shipping.
Keep marketing.
Keep going.

[César Álvarez @cesaralvarezll]

This self-care app has one of the best onboarding experiences I’ve seen in a while.

Onboarding
- Choose your own cat mascot
- Smooth animations and satisfying sounds
- Collects key user data naturally
- ;akes you sign a cat “contract”

Paywall
- Fun, dynamic graphics and copywriting
- Clever animation highlighting the discounted yearly plan
- Simple yearly + weekly subscription options

This is proof that great onboarding can completely change how users feel about your app.

If you put this much care into your onboarding, your chances of succeeding go way up.

Start building yours with Anything.

[Clare Maezawa @ClareMaezawa]

伸びた🟰意味不明なアンチコメント

[Clare Maezawa @ClareMaezawa]

こんなもんで良いんだろうか？と思って作成したTikTokアカウント、3投稿で70万再生いきそうで、えええええ？？？🫠🫠

[森 泰輝｜MAGI-C CEO @taiki_Pien]

たしかにJiffcyの広告はうまい。なぜ好感を持たれるのかといえば、Z世代の娯楽に“クレバー要素”が入ってきていることを理解しているから。

誰もが発信者になれる時代になり、投稿されるコンテンツの数が増えた結果、視聴者のリテラシーは日に日に高まっている。

広告に対しては「どうせヤラセだろ」「きっと案件だよね」という審査的な視線が向けられるようになっているので、その視線を掻い潜るクリエイティブは「クレバー」だと賞賛され好感を持たれる。

機能的価値で訴求しても「なんだ広告か」となってしまうところを、「あ！そういうことか！」と思わせるアプローチにすることで、“ライン以上電話未満のアプリ”であることを嫌味なく分かりやすく伝えられている点は秀逸。

生活者（特に若い世代）は、とりあえずアテンションを引くようなギミックに飽き飽きしている。マーケターはそれを理解して、大衆の半歩先をいく努力をしないとダメ。

[Clare Maezawa @ClareMaezawa]

緑色が変わりすぎててホーム画面を見た時に、これは何のアプリじゃ？ってなったのが問題な気がする笑

[Andreas Storm @avstorm]

I genuinely don’t understand the outrage over Spotify’s temporary app icon. A 20-year anniversary is exactly when a company should be allowed to do something playful and different. The default will be back soon.

[Clare Maezawa @ClareMaezawa]

気づいたら英会話初めて一年経ってた！飽き性で継続できないタチから嬉しい。帰国子女だけど完璧ネイティブではない（日本語の方が得意）から、喋らないとすぐ衰える。レッスンのスコアもよくなってるし、海外のデザイナーさんとのやり取りもスムーズにできてて、続けてよかった〜☺️

[Tetsuro Miyatake @tmiyatake1]

枕からスタートした睡眠ブランドMellowがローンチして9ヶ月間で$110Mの売上を達成した。

TikTok Shopのホームカテゴリーで1位を獲得したのは10万人以上のクリエイターと提携して毎週5,000以上のクリエイター動画が投稿される仕組みを作ったから。

https://t.co/SMcTBzIFsB