321 MILLION: The number of impressions Rihanna’s Fenty Beauty line received from her Super Bowl halftime show, per @adage.
While brands paid $7 million for a commercial, Rihanna did it organically. Brilliant.
(🎥: @NFL)
Interesting article @musicbizworld - is TikTok expecting, and *preparing*, for tests to reveal that losing major label content won’t affect engagement? https://t.co/x9hUYPDPWC…
“…the coloniality of language… capture[s] the colonizer’s imagination of the colonized as having no Language, that is, no Eurocentrically valorized expressivity]” —Veronelli
It’s not a perfect solution but massively reducing secondary ticketing seems like a net positive for most TS fans 🤷♀️
Interesting statistic: Ticketmaster would have kept $3.8 - $5 million in fees if Swift had allowed the company to sell tickets on its own secondary market.”
Wait until people find out there’s a job in the music business where you start out doing everything for an artist for 20% of nothing. Whew. People are really going to lose their shit.
One of my TikTok ad clients is spending $150K+ a month on TikTok ads.
Guess what is the top spending/performing age group?
Women 45-54.
The CTR and conversion rate on women 45-54 on TikTok is nearly double the 18-24 segment. 🤯