Clarisights

From questions to insights in minutes

[Clarisights @Clarisights]

The badges and what's ahead here: https://t.co/braU11q0cx

[Clarisights @Clarisights]

G2's Winter Badges just arrived🏅

Clarisights has been ranked the #1 Marketing Analytics platform for Enterprises - our fourth consecutive quarter at the top 🏆

We’re celebrating 29 badges across the marketing analytics and ETL tools categories

[Clarisights @Clarisights]

Approach MMM in the right way to prevent a big mess.

Have you seen MMM projects going south because results were shared too soon?

PS: Of course MMM models can be very valuable and useful - with the right approach and mindset. Being aware of limitations and imperfections is key.

[Clarisights @Clarisights]

MMM is on everyone’s agenda - but most projects FAIL.

Why?

- Wrong expectations and mindset.
- Sharing results too early.

There is no way to validate and calibrate MMM models. It is a process that requires iterations.

More in comment🔽

[Clarisights @Clarisights]

Here’s what you need to ensure:

1/ Set the right mindset and expectations
2/ Validate the underlying data and assumptions
3/ Educate marketing leadership on limitations and context behind the results / numbers
4/ Continuously iterate and refine the model

[Clarisights @Clarisights]

When early iterations were misunderstood and misinterpreted by decision-makers, we've seen:
- Confidence in CMOs lost
- Marketing strategies completely pivoted
- Etc

[Clarisights @Clarisights]

Is creative the new targeting?

Our latest article on creative analytics dives into:

- Identifying which creative concepts, format, elements drive engagement & conversions
- Spotting creative fatigue
- Best practices for creative analytics

https://t.co/JKx3uvUYCn

[Clarisights @Clarisights]

Creative fatigue can hit hard, especially on platforms like TikTok, where ad lifespans are short.

So, how do you spot and combat it? 👉https://t.co/ZS5Qij7wPs

#performancemarketing #creativefatigue #creativeoptimization

[Clarisights @Clarisights]

Creative optimization: here's how you can uncover creative fatigue - with all your ads in a single view - in less than a minute 👇

#performancemarketing #creativeoptimization

https://t.co/pXkMdn79Ni

[Clarisights @Clarisights]

Paid vs organic keyword cannibalization?
In the first episode of Let’s Dashboard It, João helps a SEO manager identify keyword cannibalization by looking at Google Ads and Google Search console data together. Click on the link below 👇

https://t.co/WnxYNkMsgH

[Clarisights @Clarisights]

We’re thrilled to share that Clarisights was just named #1 Enterprise Marketing Analytics Platform by G2!

To all our amazing customers: thank you for being with us on the journey! We couldn’t do it without you!

Read more here: https://t.co/Jc5y9XaeoQ
#G2 #marketingdata

[Clarisights @Clarisights]

Meet us at DMEXCO - Digital Marketing Expo & Conference to talk about all things marketing analytics

👉18-19 September in Cologne.

If you are also around, catch us for coffee!

#DMEXCO #digitalmarketing
#marketinganalytics #marketinginsights #performancemarketing

[Clarisights @Clarisights]

https://t.co/M29SAC67Ai

[Clarisights @Clarisights]

Performance marketers want quick access to data and insights. Data teams want to ensure governance and data quality. They both get stuck - endless tickets, frustration, and failed collaboration.
How to bridge this gap? Democratizing access to marketing data and insights👇

[Clarisights @Clarisights]

- All marketing data in a single place
- Marketing data down to the most granular level
- Strong governance to prevent data chaos
- Flexible for marketers: able to create/edit metrics, dashboards, reports ..., and visualize data the way they aim to
No dependencies on data/BI team

[Clarisights @Clarisights]

From buzzword to reality – how to democratize data for marketers.

Check our latest blog article.
https://t.co/MMrAgObQbD

More in comments 👇

[Clarisights @Clarisights]

Achieving data democratization requires marketers to use an analytics platform that meets the following criteria:

[Clarisights @Clarisights]

5. Effective collaboration - insights and takeaways next to evidence (dashboards, reports). Collecting all insights, takeaways, hypotheses, and decisions in a single place accelerates learning processes and helps to set the right context to answer follow-up questions.

[Clarisights @Clarisights]

Weekly Business Reviews (WBR) don’t have to be nightmares.

Check out 5 ways to make the most of your WBR for iterating fast and answering questions and hypotheses with data in minutes.👇

Read more: https://t.co/dqit1Rf4Zx