Michelle Troutman

Service providers: win the right clients with quality content. #LawFirms #healthcare & more. Biz Writing Tips:

[Michelle Troutman @Classy_Writing]

For many reasons, I'm making an "X-odus."

If you've engaged with my posts regularly here and I could find you, we're already connected or I'm following you on LinkedIn. Otherwise, if you're there, let's connect.

Also, I don't consider myself part of any engagement pods. 🔽

[Michelle Troutman @Classy_Writing]

Thank you for all of your support! 💛I wish you the best of success.

[Michelle Troutman @Classy_Writing]

For many reasons, I'm making an "X-odus."

If you've engaged with my posts regularly here and I could find you, we're already connected or I'm following you on LinkedIn. Otherwise, if you're there, let's connect.

Also, I don't consider myself part of any engagement pods. 🔽

[Michelle Troutman @Classy_Writing]

I simply "like" certain posts. There's no "quid pro quo" or expectation on my part for anything in return.

Going forward, I can't guarantee I'll actively engage with you on LI, but I'll try to keep in touch. No strings attached. 🔽

[Michelle Troutman @Classy_Writing]

I simply "like" certain posts. There's no "quid pro quo" or expectation on my part for anything in return.

Going forward, I can't guarantee I'll actively engage with you on LI, but I'll try to keep in touch. No strings attached. 🔽

[Michelle Troutman @Classy_Writing]

Write for people, not for 'bots! 🙂

Here's a take on overly formal writing @FromVivien (I meant to share this earlier).

[Vivien Koh-Milburn @FromVivien]

Does anyone enjoy reading "formal - professional" toned writing?

Our language is evolving.

No one has time to look up jargon and buzzwords.

Being more human in your tone and style doesn't make you less professional.

It makes it easier to read.

[Michelle Troutman @Classy_Writing]

More about Gemini's paid feature Deep Research and how it could automate your content sourcing via @you_know_ai.

[YouKnowAI @you_know_ai]

Here's more on Gemini Deep Research. Google described this as an agent. It goes out and browses and does research for you. I really find it useful, but also, I think it will end many affiliate sites.

https://t.co/mYtF0mvYvu

[Michelle Troutman @Classy_Writing]

Service providers: Need an #enewsletter #template? The Easy 5-Step E-Newsletter Template covers:

✅ 5 essential elements to add to every email
✅ Eye-catching places for content that keeps people reading and entices them to act

Get it here: https://t.co/mDpTfXHo8f

[Michelle Troutman @Classy_Writing]

I don't do anything as formal as "obtain." I "get," though. 🙂

[Michelle Troutman @Classy_Writing]

Happy #FollowFriday (#FF)! It's also National Compliment Day!

Lately, @ConnorGillivan's tips have appeared in my feed. I also listened recently to a podcast featuring @trioseo co-founder Steven Schneider. Follow them for SEO helpful advice!

[Michelle Troutman @Classy_Writing]

Big hint: focus on people first.

[Gilbreath @GilbreathComm]

Evidence surfaces indicating that Google detects AI-generated content within a specific context for search quality https://t.co/VifrkUNvRW via @martinibuster, @sejournal

[Michelle Troutman @Classy_Writing]

▪️Apple’s content reflects innovation and sophistication
▪️Nike’s inspires empowerment and athleticism

This consistency bolsters their brand values and their connections with their audiences.

Learn 5 factors that keep your audience reading and returning: https://t.co/fMtMG4tL4U

[Michelle Troutman @Classy_Writing]

Quality content suits your brand’s tone, voice, and strategy, reinforcing and projecting your identity.

For the most part, brands with consistent messaging, like Apple or Nike, publish content that aligns well with their images. ⬇️

[SnyderWriting @SnyderWriting]

Who wants to be a better writer?
@StateBarCA @CAAA365 @HenryWFowler #legalwriting

[Michelle Troutman @Classy_Writing]

Calls to action persuade readers to act, often to click a link.

Are yours earning enough clicks? Many calls to action fall flat because they focus on the wrong thing. They are -- let’s face it -- boring. 🧐

See the latest way to craft CTAs that convert: https://t.co/VjMYOQMTcK

[Michelle Troutman @Classy_Writing]

There's a method behind the apostrophe abuse madness (via @STEcopywriting).

[Sarah Townsend | copywriter | author | speaker @STEcopywriting]

It’s a brave strategy… 😁

#Apostroppy

[Michelle Troutman @Classy_Writing]

As @NikkiPilkington says, I'd rather not just change the date on an old blog but update the content.

I know many of us want our work to get more attention, but just updating the date seems dishonest.

[Nikki Pilkington - non-wanky SEO @NikkiPilkington]

SEO Myth: Updating publish dates tricks Google into thinking content is fresh!
Myth Debunked: Google's not stupid - it looks at actual changes to your content, not just the date stamp.

Changing the date on your content and thinking it'll fool Google is like putting a fake moustache on and claiming you're a different person.

Google's not stupid - it looks at actual changes to your content, not just the date stamp.

Want your content to be seen as fresh? Actually update it with new, relevant information.

- Add current examples.
- Remove outdated advice
- Improve it based on user feedback.

Real updates that add value will always beat playing silly buggers with timestamps.

Stop trying to trick search engines and start helping your users.

More: https://t.co/CucRSM3Rca

[Michelle Troutman @Classy_Writing]

Want to save time on your #enewsletters?

The Easy 5-Step E-Newsletter Template covers:

✅ 5 essential elements to add to every email
✅ Eye-catching places for content that keeps people reading and entices them to act

https://t.co/mDpTfXHo8f

[National Alliance for Caregiving @NA4Caregiving]

Our hearts are with everyone impacted by the LA wildfires, especially caregivers and their families navigating this crisis. We've compiled a list of resources to help caregivers find support during this challenging time. See details below and share with your networks.

[Michelle Troutman @Classy_Writing]

@KarlTrumanLaw His timeless vision is worth honoring every day, even in small ways, like in how we treat others with love, compassion, or fairness.

[Michelle Troutman @Classy_Writing]

"Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that." ~ Martin Luther King, Jr., "Strength to Love," 1963 #MartinLutherKingJrDay #love