Lifecycle marketing is going to die.
Yes, you read that right!
As the majority of consumers turn to AI to discover products, compare options, and make decisions, the path to purchase is starting to look very different.
Our new episode, featuring Sara Azadi, Co-founder and CMO at @Tushbabyshop is out now. https://t.co/NhMBVaesE9
Hear her views on AI taking over traditional lifecycle marketing, what this shift could mean for brand discovery, and how marketers reach customers in the first place.
Watch the full episode.
#CleverTap #CMOUncovered #AI #LifecycleMarketing #CustomerEngagement
We’ve got @branchmetrics joining us, and we’re pretty excited about it. 🙌
The Big Leap, presented by CleverTap, welcomes Branch to Kuala Lumpur to take the stage and dive into “Beyond Attribution: How Branch Is Redefining Deep Linking & MMP for Malaysia’s App Growth”, with a closer look at what’s next for app growth in the region.
And with digital leaders in the room, we’re looking forward to an exchange of ideas, experiences, questions, and a whole lot of perspectives.
📍 Bayswater at KLCC, Kuala Lumpur
📅 September 3, 2026 | 5 PM onwards
#CleverTap #TheBigLeap #Branch #CustomerEngagement #Malaysia #MarTech
Smarter AI will demand smarter questions.
The more autonomous it gets, the more important it is to stay curious, keep watching, and know when to step in.
@jacjos3 shares his take on @Analyticsindiam about what that means for trust in AI.
Read the full article. https://t.co/iynjDdc3Gm
#CleverTap #AI #AgenticAI #ResponsibleAI #ArtificialIntelligence
Your marketing career just got a jungle gym upgrade. 🫠
AI is changing the rules on skills, teams, and how brands get discovered.
Sara Azadi, Co-founder & CMO of @TushBabyShop, shares her thoughts on what marketers should do next.
Stay tuned for the full episode.
#CleverTap #CMOUncovered #TushBaby #MarketingLeadership #AIinMarketing #FutureOfMarketing
We bet you can't afford to miss CleverTap's booth at the biggest Global fintech festival of the year, because this one visit could mean more customers onboarded, dormants won back, and first-time visitors turned into loyal ones.
Meet us at @GffFintechfest 2026 to see how CleverTap can help you with agentic customer engagement, real-time decisioning, and 1:1 personalization across the financial customer lifecycle. https://t.co/WatzdG2yLA
Oh, and those drop-offs you've been losing sleep over? Let's fix that.
Meet us at GFF 2026
📍 Booth R24 · Pavilion Floor
📅 9–11 September 2026
📌 Jio World Convention Centre, Mumbai
#GFF2026 #CleverTap #CleverAI #FinancialServices #CustomerEngagement #Fintech
This September, The Big Leap is back in Kuala Lumpur!
Presented by CleverTap, we are once again bringing together digital and marketing leaders of the city for an evening of honest conversations, real customer stories, and ideas that actually move the needle.
From retention and loyalty to the rise of Agentic AI, we're diving into what's reshaping customer engagement right now, and what the sharpest marketers are doing about it.
Come in with questions, and leave with clarity.
📍 Bayswater at KLCC, Kuala Lumpur
📅 September 3, 2026 | 5 PM onwards
#CleverTap #TheBigLeap #CustomerEngagement #Malaysia #AgenticAI #MarTech
Going global? Keep the local details close. 🌍
Chang Fu, VP of Marketing & Growth at @OwnwellOfficial, shares why market specifics can influence how brands earn attention, relevance, and trust.
Sometimes, the smallest details shape the biggest decisions. https://t.co/r7O8etCEKp
#CleverTap #Marketing #CustomerExperience #GrowthMarketing
Inbox rule #1: Nobody owes your email a click. 😅
Relevance earns it.
See how smarter timing helps every send work harder. https://t.co/mKgE5Q4YbR
#CleverTap#CleverTips#EmailMarketing#CleverAI
Automation just hits the gas. 🏎️
But you make sure it's going somewhere worth going.
The faster your marketing engine runs, the more important the strategy behind it becomes. Watch the full take for the plot twist. https://t.co/Batxd6tvcQ
#CleverTap#GrowthMarketing #MarketingAutomation #MarTech #MarketingStrategy
@OwnwellOfficial helps homeowners save on property taxes. Sounds like an easy sell, right? 👀
Chang Fu shares why turning a great offer into a confident “yes” is where the interesting marketing work begins.
Read the full conversation. https://t.co/r7O8etCEKp
#CleverTap #Ownwell #CMOUncovered #Marketing #GrowthMarketing #CustomerTrust #Fintech #CustomerBehavior
If you’re helping people save money, the math better be mathing. 👀
@OwnwellOfficial Chang Fu shares a smart perspective on making savings feel real, relevant, and worth trusting.
Because showing the “why” behind the offer can be just as powerful as the offer itself.
Stay Tuned! 👀
#CleverTap #CMOUncovered #Fintech #CustomerTrust #CustomerExperience #Personalization #Marketing
The first week is basically the trailer for everything that follows. 🎥
Early experiences shape how customers engage with your brand long after their first purchase. Every interaction during those first few days matters.
See what's shaping e-commerce engagement in our latest India E-Commerce Benchmark Report. 📘 https://t.co/HN5L3kyzHd
#CleverTap #Ecommerce #CustomerRetention #CustomerEngagement
AI is constantly evolving at the decision-making table.
So what happens to accountability when the machine runs more of the campaign?
@jacjos3 speaks to @e4mtweets: https://t.co/8OJeKdRpyq on why the agency role is shifting from pulling levers to guiding the machine.
#CleverTap #Exchange4Media #AI #MarketingAI #Retention #MarTech
Got a financial engagement challenge? Bring it to us.
We are heading to @GffFintechfest 2026, ready to talk AI, customer journeys, retention, personalization, and growth.
Let's talk. Book a meeting → https://t.co/8ho6VOMKd9
@helloanand@subharun#GFF2026#CleverTap #FinancialServices #CustomerEngagement #Fintech