Cliff Campeau

Client-side marketing & C-suite consulting executive. Specialties; marketing accountability, agency network optimization, strategy & planning, digital media.

[Cliff Campeau @CliffCampeau]

https://t.co/P9duqxbzRe

[Cliff Campeau @CliffCampeau]

https://t.co/uRsQPapne0

[Cliff Campeau @CliffCampeau]

ANA cautions marketers against overreliance on retail media data https://t.co/eRnQiXItgG via @marketingdive

[Cliff Campeau @CliffCampeau]

measurement nielsen-is-acquiring-doubleverify-for- 2 - 15 -billion - adexchanger https://t.co/jWvTjHSWWI

[Cliff Campeau @CliffCampeau]

How AI costs are quietly reshaping principal media deals https://t.co/DtU0zP9xl4

[Cliff Campeau @CliffCampeau]

How Georgia-Pacific Rolled Out Its Own Programmatic Media Team | AdExchanger https://t.co/nhlXQr2vQ9

[Cliff Campeau @CliffCampeau]

Advertising’s confidence problem, according to the man who used to price its stocks https://t.co/EIBWlG57ce

[Cliff Campeau @CliffCampeau]

The agentic advertising economy: From attention to action https://t.co/uw8kfmoZzL via @McKinsey

[Cliff Campeau @CliffCampeau]

The Future Of Bidding Won't Be Won By DSPs Alone | AdExchanger https://t.co/x3oXof1uyO

[Cliff Campeau @CliffCampeau]

Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls https://t.co/sluVe1H6Bl

[Cliff Campeau @CliffCampeau]

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger https://t.co/4tja5RMEHU

[Cliff Campeau @CliffCampeau]

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger https://t.co/2b17kRgXC2

[Cliff Campeau @CliffCampeau]

Martin Sorrell’s outlook on AI, media transparency and agency upheaval https://t.co/NVGEY2esPn via @marketingdive

[Cliff Campeau @CliffCampeau]

Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin https://t.co/54Rslm3s4O

[Cliff Campeau @CliffCampeau]

Commerce media at an inflection point: How to win with a full-stack approach https://t.co/wC84iS2tGj via @McKinsey

[Cliff Campeau @CliffCampeau]

Principal media buying: How marketers can safeguard themselves, per ANA https://t.co/B2Xb4nii9F via @marketingdive

[Cliff Campeau @CliffCampeau]

The Rise Of Principal Media And The End Of The Agencies As We Knew Them | AdExchanger https://t.co/xWvEiehGIr

[Cliff Campeau @CliffCampeau]

In Graphic Detail: The state of the marketing agency sector https://t.co/B0sabdkYV5

[Cliff Campeau @CliffCampeau]

Media buyers shift spend from The Trade Desk’s OpenPath over transparency concerns https://t.co/518cxPlDDP

[Cliff Campeau @CliffCampeau]

AARM's Marketing Math™ December 2025: An Industry Best Practice That All Marketers Should Consider https://t.co/Ji891HI4yN