On Thursday night, I was invited to the Australian Ambassador's Residence for a dinner with H.E. Scott Dewar, Australian Ambassador to China. I was joined by James Voortman, CEO of AADA (Australian Automotive Dealer Association), Wang Du, Vice President of CADA (China Automobile Dealers Association), and others.
I introduced him to AITO and our brand philosophy: "Intelligence Redefining Luxury." He showed great interest when we discussed our dual-pathway powertrain approach, advancing both BEV and EREV. I also shared data from the AITO Quality Journey, a 7-day, 7,000-plus-kilometer endurance challenge. More than 95% of the journey was completed using intelligent driving assistance.
I mentioned to the Ambassador that the dual-pathway powertrain approach, combined with intelligent driving assistance, is perfectly suited for a 15,000-kilometer round-Australia road trip: from Sydney to Melbourne, then Perth and up to Darwin, with Brisbane easily included.
During our conversation, we also discussed the prospects of China-Australia automotive market collaboration.
#AITO #SERES #IntelligenceRedefiningLuxury #GlobalMobility
At the 2026 Paris Motor Show, the AITO booth drew considerable attention from industry peers and the media, with many asking the same question: In the face of Europe’s stringent automotive standards, what does it take for AITO to win over European customers?
The answer has always been rooted in the product itself. Quality, safety and driving dynamics are among the core requirements in the European market, and they have always been central to AITO’s product strategy. We embrace a New Luxury philosophy that combines traditional luxury with technological luxury, building on the craftsmanship and quality of traditional luxury while ensuring that intelligent technology genuinely enhances the mobility experience. This unwavering commitment to product fundamentals has already been proven and embraced by more than one million users in China.
As we go global, we have never positioned ourselves as “just another Chinese automotive brand entering global markets.” Guided by our philosophy of “Intelligence Redefining Luxury,” AITO is committed to becoming a world-class luxury brand that sets the standard for New Luxury, bringing our market-proven New Luxury mobility experience to more users around the world.
At the 2026 Paris Motor Show Media Day, we met many friends.
Europe is the birthplace of the automotive industry and a key market for luxury vehicles worldwide. Its century-long heritage, rigorous standards and well-established industrial ecosystem set an important benchmark as we bring our products to customers around the world.
During Media Day, we saw strong interest from European visitors in premium Chinese new energy brands. Many wanted to know more about AITO, its products, technology and its plans for Europe.
Bringing AITO to Europe is an important step in sharing New Luxury with customers. We're here with deep respect for Europe's automotive heritage, and we look forward to working with partners around the world to grow together, bringing better technology and New Luxury to European customers.
AITO plans to enter the European market in autumn 2027. We'll continue building our local operations and integrating into the local industrial ecosystem.
It was a pleasure to speak with The Wall Street Journal. As I mentioned in the interview,
given Europe's strict luxury car standards,convincing local customers that Chinese brands can also do luxury will take time. But we will get there.
See you in Europe in 2027!
For over a century, Paris has witnessed the evolution of the automotive industry and the innovations shaping mobility.
Returning to the Paris Motor Show, we held a successful press conference and showcased several products and latest SERES MF Platform. Our stand attracted many media and visitors.
European automotive standards are rigorous. What AITO brings here is not a single breakthrough, but integrated capabilities. In China, AITO has earned recognition from both the industry and our customers. That foundation gives us the confidence to bring our products to Europe.
In autumn 2027, AITO will officially launch in Europe. Going forward, we will continue to uphold high standards in product development, adapt to local markets, and build a complete service system, bringing New Luxury mobility experience to more customers around the world.
Watch the video for a closer look at our stand, and stay tuned for more updates.
I’m pleased to share the highlights of the AITO launch event at the 2026 Paris Motor Show!
At the event, we unveiled several models and our latest technological innovations, while announcing our plans to enter the European market in autumn 2027.
For AITO, New Luxury is where traditional luxury meets technological luxury.
Guided by our philosophy of “Intelligence Redefining Luxury,” AITO has built a strong foundation in China, with over 1.2 million users and more than 10 billion kilometres driven with intelligent driving assistance. These recognitions give us the confidence to bring our products to Europe.
From deepening our technology capabilities to expanding our global footprint, AITO is taking its next steps into the wider world. Entering Europe is a major step in our mission to share New Luxury with global customers.
We come with deep respect for Europe's automotive heritage. We come to collaborate and grow with the partners and look forward to delivering a leading “new luxury” intelligent mobility experience to users around the world.
Bonjour, Paris! AITO 9 has arrived.
We stepped into the streets of Paris and handed the mic to the people we met.
Seeing AITO 9 for the first time, which details caught their eye?
We look forward to welcoming you at our stand.
October 12–18 | Paris Expo Porte de Versailles, Hall 5.3.
WOW Moment | Paris Episodes
Bonjour, Paris! AITO 9 has arrived.
We stepped into the streets of Paris and handed the mic to the people we met.
Seeing AITO 9 for the first time, which details caught their eye?
We look forward to welcoming you at our stand.
October 12–18 | Paris Expo Porte de Versailles, Hall 5.3.
WOW Moment | Paris Episodes
Bonjour, Paris.
For over a century, Paris has witnessed the evolution of the automotive industry and the innovations shaping mobility. This October, we invite you to discover our interpretation of New Luxury.
Join us at the 2026 Paris Motor Show and experience where traditional luxury meets technological luxury.
October 12–18 | Paris Expo Porte de Versailles, Hall 5.3. #AITO #IntelligenceRedefiningLuxury #AITOMeetsParis #parismotorshow2026
AITO 9 Ultimate — with commanding presence, poised along the urban waterfront, gliding between timeless elegance and modern sophistication — exudes the grandeur and grace befitting a flagship. Effortlessly navigating every journey, it redefines the aesthetics of premium mobility. #SERES #AITO9UltimateDelivery
The Ultimate Flagship, Leading with Uncompromising Quality. On September 12, AITO 9 Ultimate officially kicked off its delivery in China. The first batch of owners stepped into the SERES Super Factory to tour the smart manufacturing lines and inspect their vehicles before taking delivery.
Our Chairman and Founder Zhang Xinghai stated at the event: “Delivery is not the finish line; it’s the starting point of our long-term commitment.” We remain dedicated to co-creating new luxury with our users, refining every detail and elevating the ownership experience through our "five highs" standards.
#SERES #AITO9UltimateDelivery
This summer, every journey became part of a story shared by AITO owners — with a combined 3.38 billion kilometers traveled from July 1 to August 31, 2026.
Across every departure, arrival and road in between, driver assistance, parking assistance and intelligent safety features supported more confident and effortless journeys.
Swipe through the AITO Summer Travel Report to explore the season in numbers — and discover how one summer of exploration is already inspiring the next journey.
#AITO #IntelligenceRedefiningLuxury #SummerTravel #IntelligentDriving
I am pleased to share that SERES has recently been selected as a constituent of the Hang Seng (China A) Corporate Sustainability Benchmark Index (HSCASUSB). Widely recognized as a premier ESG benchmark in Hong Kong, this index series serves as a vital reference for global institutional investors assessing the long-term value of listed companies. This milestone is a strong endorsement of SERES’s low-carbon practices across the entire value chain and our governance standards, further validating our long-term commitment and outstanding performance in sustainable development.
Currently, SERES has secured top-tier ESG accolades, including MSCI AAA, Sino-Securities Index AA, and QuantData AAA ratings. Our inclusion in the HSCASUSB further enriches our broader ESG recognition, reflecting the team’s consistent work on governance, environmental performance, and stakeholder engagement. Together, these achievements have established a comprehensive, multi-dimensional ESG recognition framework that spans international ratings, domestic evaluations, and sustainability indices.
Yet, the real test lies in long-term execution and measurable impact. Taking this milestone as a new starting point, we will steadily advance the implementation of our ESG strategy and deliver tangible results to live up to the trust placed in us.#SERES #ESG
It is a pleasure to share that CCTV News has featured the AITO Quality Journey, a long-distance endurance challenge spanning China from west to east.
This was much more than a long-distance drive. Starting from an altitude of 4,500 meters at the westernmost point of China and ending in Shanghai on the eastern coast, the seven-day journey covered more than 7,000 kilometers across some of China’s most diverse and challenging road conditions. Our Chairman and Founder, Mr. Zhang Xinghai, personally led the team throughout the entire journey.
What made this journey particularly meaningful is that every vehicle was a production AITO model currently available to customers. Rather than testing only new vehicles under controlled conditions, we put customer-ready production vehicles through a demanding real-world challenge across high-altitude mountains, snow, deserts, Gobi terrain, highways, rural roads and urban streets. More than 95% of the journey was completed using intelligent driving assistance.
CCTV News host Lao Chunyan joined us along the way and had an in-depth conversation with our Chairman and Founder, Mr. Zhang Xinghai.
As our Chairman shared, the journey ultimately comes back to one principle: "Serve Customers Wholeheartedly". By starting from the experiences of existing AITO owners and testing our vehicles across diverse and extreme real-world conditions, we hope to continuously validate product quality and explore how we can deliver lasting value throughout the vehicle lifecycle. #SERES #IntelligenceRedefiningLuxury
Today, we celebrated SERES’ 40th anniversary in Chongqing, marking four decades of growth since the company began with a single spring in 1986 and evolved through three phases of entrepreneurship.
Our Chairman Zhang Xinghai said SERES will remain firmly committed to a luxury, leadership-driven growth strategy, pursuing high-quality, high-value and sustainable growth. Alongside continuing to develop outstanding new vehicles, SERES will explore ways to extend the lifecycle of value delivered to users.
One of the most meaningful moments of the celebration was recognizing colleagues who have been part of the SERES journey for 5, 10 and 20 years. Their dedication and contribution have helped shape who we are today.
As SERES enters a new chapter at its 40-year milestone, we will remain committed to the purpose of “serving users wholeheartedly”, continuing to grow upward while staying grounded in our foundations.#SERES#IntelligenceRedefiningLuxury
Wherever your heart leads, the AITO M6 takes you there.
The new intelligent SUV is designed to handle diverse roads with confidence, bringing more excitement to every journey. Explore every corner of life with the AITO M6. #SERES#IntelligenceRedefiningLuxury