Clive Hawkins

Search engine marketing specialist in Sydney. Google AdWords Qualified, SEO / PPC training provider.

[Clive Hawkins @CliveHawkins]

Google is adding more AI features into Search Console, including the new Search Generative AI Control in Settings which enables content producers to manage what information might be used in AI Search results. Read more here:
https://t.co/5Kga2GFQXr

[Clive Hawkins @CliveHawkins]

There has been increasing chatter about the use of llms.txt files on websites and how important these can be to get content into AI search tools. So what are they, and are they important? Read more here:
https://t.co/woZyvNIj31

[Clive Hawkins @CliveHawkins]

There are many questions raised about SEO (Search Engine Optimisation) but here are 10 of the most common questions and our answers:
https://t.co/nHw3h1QGg4

[Clive Hawkins @CliveHawkins]

Google Ads remains one of the most powerful tools for businesses to reach customers at the exact moment they are searching for a solution. These are the 10 most frequently asked questions to help you master the platform in 2026:
https://t.co/tIrVhnwPEW

[Clive Hawkins @CliveHawkins]

In this post, we break down the answers to the top 10 most frequently asked questions about Google Analytics to help navigate the data with confidence: https://t.co/YijAixndk2

[Clive Hawkins @CliveHawkins]

Have you tried the AI Advisors in Google Ads or Google Analytics yet? Although in beta mode, these new tools can help identify good or bad trends and make suggestions on improvements that could be made. Read more here:
https://t.co/LNUlBbyI2R

[Clive Hawkins @CliveHawkins]

There's an increasing amount of chatter in the search market about GEO - Generative Engine Optimisation - so what is it and how does it differ from SEO? Find out more in our latest blog post: https://t.co/mqS6VCfFVv

[Clive Hawkins @CliveHawkins]

View competitor ads with the Google Ads Transparency Tool and get a better idea of messaging and formats being used in your market: https://t.co/jexOGyCgoq

[Clive Hawkins @CliveHawkins]

Google is adding more tools and improved transparency to Performance Max campaigns in Google Ads for 2025. Hopefully a sign of more to come!
https://t.co/LMDWahORHd

[Clive Hawkins @CliveHawkins]

The Retention Overview reports in Google Analytics 4 comprise one of the main menu options in Reports - so what are they and how should website owners and marketers use them to improve their website performance? Read more here: https://t.co/RPK3kwkIhW

[Clive Hawkins @CliveHawkins]

Get insights into how Google is indexing your website pages with the URL Inspection Tool - part of the Search Console set of tools and reports: https://t.co/UZ87iLflhN

[Clive Hawkins @CliveHawkins]

Google is changing Conversions to Key Events in Google Analytics 4 (GA4) and rolling out to all accounts at the moment. So why the change and what are the implications? Read more in our latest blog post:
https://t.co/8fNbwxgzCg

[Clive Hawkins @CliveHawkins]

If your Google Ads campaigns are not using the full range of possible ad assets (extensions), make sure you keep a check on any that are automatically being added by Google's system - and if you're concerned, you can turn them off. Read more here:
https://t.co/yKR5i1yN8H

[Clive Hawkins @CliveHawkins]

To start the new year, our latest blog article summarises some of the main confirmed factors to help achieve high search rankings on Google - review your site and check how you're doing!
https://t.co/J8dmB9A23v

[Clive Hawkins @CliveHawkins]

Google has recently announced that it will remove the Signals information from the Google Analytics 4 reporting identity on February 12, 2024 in a move to protect user privacy and data protection:
https://t.co/kDjWg1w5RT

[Clive Hawkins @CliveHawkins]

Has video advertising become easier on Google due to AI developments? Read about the changes that are helping advertisers create video content:
https://t.co/cJe0kj1hKU

[Clive Hawkins @CliveHawkins]

Using conversion values can help the performance of your bidding strategies in Google Ads, so how can you differentiate your target actions by value? Read more here:
https://t.co/cN4rKuWzwN

[Clive Hawkins @CliveHawkins]

At their recent Marketing Live conference, Google revealed their plans for AI-powered campaign creation and management tools in Google Ads, which look impressive! Read more here:
https://t.co/vDC8Oy91UY

[Clive Hawkins @CliveHawkins]

Dimensions and metrics have always been a fundamental part of Google Analytics reporting, and this remains the case with the new Google Analytics 4 (GA4) tool. So what are they and why are they important?
https://t.co/pyuT3Rv3D6

[Clive Hawkins @CliveHawkins]

With just 2 months to go before Universal Analytics stops tracking data, Google Analytics 4 (GA4) should now be your primary data source for your website activity, including the use of Insights to highlight key data trends. Read more here: https://t.co/QKFvVaOb6a