Firefly is officially announcing the release of its Audience-Based Mobility planning capability. This first-of-its-kind solution, enhanced by data from Neustar, a TransUnion company, that will delivers new data-driven insights.
Read more: https://t.co/ydw2xXzsqd
Another sunny day for #2022GO day 2! Today is stacked with an amazing lineup of speakers — including soccer star @AbbyWambach, astronauts @Astro_Mike & @DrSianProctor & a fantastic group of #OOH industry experts. Thanks to @Firefly_Cities for kicking off today w/ breakfast!
Linear #addressableadvertising is here — but how does it work in the real world? Experts from @beachfrontmedia, @VIZIO, and https://t.co/EzK8vc56ry joined us to demonstrate how broadcasters can enable #addressableTV at this @TVOTshow panel: https://t.co/MAeowfX26y
The Connected TV (CTV) ad market is projected to more than double by 2023. Join virtual panel with Velocix & @beachfrontmedia to learn how to monetise this opportunity with the latest advances in Dynamic Ad Insertion, ad routing, and decisioning technology https://t.co/iDGS1A4Joq
Market interest in video advertising for Connected TVs is intensifying, with viewership booming by around 80% since last year. Join virtual panel with @beachfrontmedia @advancedtv and learn how to unlock higher video revenues with Dynamic Ad Insertion.
https://t.co/aBgj7Gfj3I
We sat down with Frank Sinton (@fsinton), President and Founder at @beachfrontmedia, to discuss what a digital signature is and how it helps to secure video ad transactions:
Canoe has enabled the Beachfront marketplace to provide DSPs real-time access to VOD on their 38 million households. #advancedtv#VOD
https://t.co/KRjwwxbSl1
SASO is further explored in the following presentation from Daniel Church, where he explores ad positioning for addressable television, and Church also covers the role of multiple advertiser based slot optimisation (MASO). #IBC365#advancedtv#addressable
https://t.co/0ngEDujDxl
How are brands and adtech companies navigating the road ahead amidst changes in the media landscape? Our own Tyler Putterman joins @BeeswaxIO’s Matt Clark and @beachfrontmedia’s @dchurch on Wed., 6/3 at 9 AM PT/ Noon ET to discuss. Register now:
https://t.co/6sAHgLrCce