Chris McMurtry

I'm a music maker that builds products that help music makers.

[ONCE @onceforcreators]

Muse, dots, Grok Bot and Duet can now release your music on ONCE. They ship the song, watch the stores and tell you when you're live. It also works in Claude, ChatGPT and Gemini

https://t.co/xqdlIOSJeI

[Chris McMurtry @Cmac13]

A year ago I was posting daily build logs to nobody.
Today you can tell an AI agent "release my song" and it actually ships to Spotify through ONCE. Muse, dots, Grok Bot, Duet, Claude, ChatGPT, Gemini.

I've thought this is where it was headed for a while. Fun to see it real. 🤘

[Chris McMurtry @Cmac13]

ONCE WEEKLY CHANGELOG
Week: Aug 24 – Aug 30, 2026

Summary: ONCE improved release editing, distribution controls, refunds, webhooks, and delivery reliability.
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[Chris McMurtry @Cmac13]

Just made a cinematic lyric video for "Winter Song" by Aireline in minutes — built in Pulse Studio. https://t.co/4UoewbzQhe

[Chris McMurtry @Cmac13]

The part @suno and the others can't match: every dollar from AI distributions flows to the @onceforcreators Artist Compensation Fund. Real artists whose work trained these models get paid when the models earn.

[Chris McMurtry @Cmac13]

AIMD is a better experience than @suno . The tracks may actually sound better too.

It's built for AI music distribution first, and entirely on the @onceforcreators MCP. Generation, registration, and distribution running through one connected pipeline. https://t.co/iGDFuCRJ0y

[Chris McMurtry @Cmac13]

It’s a different posture. There is a genuine child-like wonder and excitement around music creation from these AI musicians that has been missing from the music industry at large, for-the most part, for quite a while.

[Chris McMurtry @Cmac13]

In observing the reactions of the past few months I’ve come to the conclusion that the CEO of Suno was pretty much right when he said musicians “don't enjoy making music”. What he meant though was “watch, all of these non-musicians will enjoy making music more than you do

[Chris McMurtry @Cmac13]

And I think he's right. The “non-musicians” I’ve observed absolutely LOVE making music! And even more so they enjoy listening to it after they create it and are ecstatic to share it with others.

[Chris McMurtry @Cmac13]

@usemogul Taylor

[Chris McMurtry @Cmac13]

For those of you using AI tools to make music, where does that fit in your workflow? Do you release it, sit on it, do something else with it?

[Chris McMurtry @Cmac13]

@onceforcreators built music gen into distribution and 100% of that goes to Artists

[Chris McMurtry @Cmac13]

https://t.co/JSOuvJkdE7

[Chris McMurtry @Cmac13]

I think that is what is truly the most exciting thing about 2026-2030. AI will amplify this sameness to the point that we can no longer stand it, resulting in a sea change of originality.

[Chris McMurtry @Cmac13]

We as a general society have been complicit in the condoning and encouraging of musical and artistic homogeneity for so long that we don’t even realize it.

[Chris McMurtry @Cmac13]

Thank you ⁦@youtubemusic⁩ for recommending Apparat 🙏 This is everything that I love in organized sound and silence 🤘 https://t.co/ehprkpQuBZ

[Chris McMurtry @Cmac13]

Do Not Disturb is such a simple and yet powerful tool. Everyone and everything can wait 🎹🎛️🎚️

[Chris McMurtry @Cmac13]

My days are always better when I am disciplined enough to protect my morning composition time

[Chris McMurtry @Cmac13]

The music industry isn’t broken because streaming pays too little.

It’s broken because the systems that track ownership don’t talk to each other.

[ONCE @onceforcreators]

Music distribution was built for forms and spreadsheets.
We built ours for AI agents.

Here’s how the ONCE MCP server lets models actually ship music, not just talk about it….