The Coach Cal B Show

Debt-Free Education. College Admissions. Athletic Recruiting.
NIL-Sports Marketing Business & Trends.

[The Coach Cal B Show @CoachCalB]

Forget the Nike deal: why local brands are the MVP of athlete bank accounts in 2026. Flashy deals fade, but local equity builds a sustainable blueprint. Players, are you ready to own your market?

DM to build.

#NIL #AthleteBrand #CoachCal #SportsBiz

[The Coach Cal B Show @CoachCalB]

Players & Parents: Stop treating NIL like a sponsorship gig. YOU ARE THE MEDIA COMPANY. Own your IP. CRB Media provides the blueprint for elite ownership. DM us to start.

#NIL #AthleteBrand #CRBMedia #Ownership

[The Coach Cal B Show @CoachCalB]

Stop being an endorser, start being an owner: The era of the 'Athlete Creator' is officially here. Build equity and own your narrative. Ready to take the next step in your NIL journey? Let’s work.

#NIL #AthleteCreator #SportsMarketing #BrandOwnership

[The Coach Cal B Show @CoachCalB]

The Parent Trap in NIL: Parents are becoming de facto agents and making expensive mistakes without knowing it. 52% of parents aren't equipped for NIL risks. Protect your legacy with CRB Media’s professional guidance.

#NIL #SportsBusiness #AthleteBrand #CRBMedia

[Darren Heitner @heitner]

Get your waiver requests in (through your compliance departments) before July 31, 2026!

[Mit Winter @WinterSportsLaw]

This is very smart.

Having the ability to allow businesses to more easily use university IP in connection with athlete NILs will lead to more NIL deals for athletes.

[The Coach Cal B Show @CoachCalB]

@WinterSportsLaw Universities owning their IP is brilliant and makes it possible for all levels of colleges and sports to engage with NIL. Local businesses can actually benefit from participating in NIL with athletes if more schools adopt this format.

[Mit Winter @WinterSportsLaw]

Don’t agree with everything said in here, but some good points are made.

However, it ignores the biggest issues that needs to be addressed.

1. All sports aren’t the same.

2. The model advocated for is illegal.

[Lawrence Tynes @lt4kicks]

Saw language in a NIL contract from a Power 4 school today that said:

“we can terminate this contract at any time and in its sole and absolute discretion upon written notice to student athlete”

And many will sign with this school not realizing anything. Make sure you have people reviewing things for you.

[Mit Winter @WinterSportsLaw]

@JeremyBloom11 Term based employment contracts.

NIL contracts can’t stop players from leaving to play for another team.

Only employment contracts can do that.

[Darren Heitner @heitner]

Heads up for athletes negotiating #NIL revenue sharing agreements: Most schools are trying to make your final payment, often the largest one, contingent on you not entering the transfer portal after the upcoming season. This isn’t something you have to accept.

Remember: these payments are compensation for your name, image, and likeness rights during the upcoming season and any bowl game/CFP games. If you fulfill your commitment and participate fully this year, there’s no legitimate reason to tie any payment to whether you stay for next season. Don’t be afraid to negotiate this term.

[Darren Heitner @heitner]

Important advice for college athletes: Before signing any #NIL revenue share agreement, carefully review it for a “termination for convenience” clause. If you find one, refuse to sign unless it’s removed. This type of clause allows the school to end your agreement and stop payments at any time, for any reason, or no reason at all.

If someone tells you this clause is “standard” or “required,” know that this isn’t accurate. This is a negotiable term, and you have every right to push back. Protecting your financial interests means ensuring you can’t be cut loose from promised revenue without proper cause.

[Mit Winter @WinterSportsLaw]

The NCAA’s decision to grant eligibility to pro 🏀 players who’ve been drafted by the NBA has found its way into a court filing.

Diego Pavia’s attorneys are seeking to extend the “Pavia” waiver granted by the NCAA for additional seasons.

And they included some🎅🏻🎄related fun.

[Tom Mars @TomMarsLaw]

The NCAA model was and still is per se illegal. Not only did it violate federal antitrust laws but it still violates countless state laws. Until college sports administrators embrace non-employee collective bargaining, the courts will be in charge of regulating college sports.

[Darren Heitner @heitner]

Most college athletes don’t have agents reviewing their #NIL contracts. This is exactly why representation matters. It’s not just about negotiating money. It’s about protecting athletes from predatory terms like liquidated damages clauses that penalize them for transferring.

[Mit Winter @WinterSportsLaw]

If granted, this would provide the plaintiffs (including Diego Pavia) with additional seasons of DI football.

Would the NCAA then issue another blanket waiver?

Full memo in support of the motion for TRO/preliminary injunction here.

https://t.co/xFkzqaMizM

[HeyGen @HeyGen]

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[The Coach Cal B Show @CoachCalB]

NIL Chaos: Players and Recruits Fuming as Deals Get Denied Across Colleg... https://t.co/Xp75W3BE7n via @YouTube

[The Coach Cal B Show @CoachCalB]

Inside the college courses preparing athletes and future sports execs for life in the NIL era https://t.co/EO8Ciwmw6B

[The Coach Cal B Show @CoachCalB]

The Coach Cal B Show-—DEEP DIVE SERIES-—The Nico Iamaleava NIL Situation & NIL Advice https://t.co/JBW0yvjy4V