I can’t believe what’s happening in 2024.
Business is never going to be the same again.
You need to adapt now, or your business will fail.
Everything is changing:
• Hiring
• Marketing
• Social media
• Business design
• Making money online
But it’s going to be easy to win, if you have the right strategy.
Here’s 3 bold predictions for 2024:
(and how to make sure you win)
1. AI Content Overload
Most people hate AI content.
• It’s boring
• It lacks soul
• It’s not relatable
But if you don’t use ChatGPT,
you’re going to get killed on social media.
Here’s how I use ChatGPT to make powerful X posts:
1. Idea generation
2. Score content quality
3. Check grammar mistakes
Write about your real life experience...
But use ChatGPT to make it more engaging.
2. Relationships Matter
My dad was a successful entrepreneur.
I listened when he called his clients. He would speak to them like friends. They were talking about football, not business.
One day I asked him, “Dad, why do you treat your clients like friends”
His response: “James, people buy from people they like. If you treat your clients like friends, you will never go out of business”.
That was 17 years ago. But his advice is even more relevant in 2024.
With robots taking over the planet, clients are craving human interaction.
People buy from people they like, so stop hiding your personality.
3. Personal Brands get Bigger
You’re crazy for not building a personal brand 2024.
People buy from people.
Robots can copy your brand, but they can’t steal your personality.
Here’s a secret for you:
My highest converting content shares my life story.
They message me saying: “I resonated with your journey”
People buy from people.
Stop hiding behind generic content.
Start sharing your personal experience.
How to build a 10k/month online business (for normal people):
1. Pick a topic.
2. Learn about it.
3. Build a website.
4. Start posting on X.
5. Funnel clients to the site.
6. Wait 1 year for your first sale.
The first step to winning is not quitting.
Most people:
“I don’t have time to build a side hustle”
Successful people:
“I only work 40 hours/week and have weekends off. That’s loads of time to build a side hustle.”
When I started making money online, I tried 5 businesses:
• Blogging
• Influencer
• Web design
• Nutrition coach
• Public speaking
But I made $0, felt overwhelmed, and got frustrated.
You can’t build 5 businesses at once.
Choose 1 idea, and do it for 5 years.
That’s how you make shit loads of money.
7 rules for successful solopreneurs:
1. Exercise daily.
2. Focus on one thing.
3. Sleep 7 hours per night.
4. Dedicate time to learning.
5. Prioritise high-leverage tasks.
6. Do deep work 4 hours per day.
7. Do the work you don’t feel like doing.
The more you:
• Exercise daily
• Focus on one thing
• Dedicate time to learning
• Prioritise high-leverage tasks
• Do deep work 4 hours per day
The more successful you will be.
How to be a successful solopreneur (realistic blueprint):
1. Choose one idea.
2. Sell to one avatar.
3. Market on one platform.
4. Do it for at least 10 years.
Stop chasing shiny objects.
Focus on one thing and you will make money.
I used to say: “I don’t care about money”.
Until I lost it all during the pandemic.
Having $0 in the bank reminds you how much you love money.
Since then, I’ve earned 10x more than ever before.
Serious events can be seriously motivating.
When I started my coaching business, I had never done marketing before.
Since then, I have onboarded 148 clients in 4 years.
My secret weapon?
Hard work. Obsessive learning. And the Internet.
• Buy courses
• Read articles
• Study X posts
• Watch YouTube
• Network on LinkedIn
You don’t need to be a genius to get 148 clients.
You need work ethic, a laptop, and the desire to learn marketing.