Matthew Sexton

Husband. Father. Coach. Mentor. Leader. Northville Football Defensive Coordinator @nville_fb #MustangNation #RELENTLESS #HOMETOWN

[Matthew Sexton @CoachMJSexton]

WE HAVE BEEN PUTTING IN THE WORK!!!
June and July have been packed with sessions!

If you are looking for another opportunity to get better, PLEASE consider training with Apex Trained!

No better time to put in the work than NOW!

#GetAfterIt #EverythingIsEarned #EveryRepMatters

[Matthew Sexton @CoachMJSexton]

ABSOLUTELY LOVING the amount of 21 and 22 personnel this NFL preseason! #ToneSetting #BodybagsAndTombstones #TheWay

[Matthew Sexton @CoachMJSexton]

EYYYYY!!!! Congratulations Coop!!!

Can’t wait to see you ball! #ATH!!!

[Cooper Derkach @DerkachCoop8145]

Blessed to announce my continued commitment to playing championship-level football and acquiring a great education @HopeCollege ��� 👨‍🎓

Grateful to God, my family, coaches, teammates, trainers and everyone who believed and encouraged me to my potential 👊
#BeStrongBeTrue ⚓️

@HopeCollegeFB @PStuursm @CoachHawken @Coach_HThompson @CoachBird_7 @nville_fb @brentluplow @CoachMJSexton @CoachFaustST @kwlups @Will_jontz @Coach4254 @A1DUDES @TheModernQB @MiEliteFball @qterback5 @JacobKelbert9 @PriorLuca @alex_pallone @ScoutTyGraham @folsomwrites @Ccampbell349 @nvilleathletics @bucks9009 @jacobpardonnet @TheD_Zone @MichFBFrenzy @MIexposure @BradleyMerlo @RVD_3 @Coach_Saut3r @CoachJArnold4 @coachjimcaserta @CoachKJLandis @Brendann3x @_isaiahhicks1 @margritzmuscle

[JBook. @JBook_37]

This is a fascinating article how Cignetti doesn't have a GM. He does all of their player evaluations. Article talks about the things he's looking at when evaluating players.

He's even evaluating how a kid shakes his hand when he meets them.

https://t.co/qSBWJtOmKN

[New Heights @newheightshow]

Matt Damon gave us some of the most emotional parenting advice we’ve ever got on this show

[Joe Pompliano @JoePompliano]

Curt Cignetti will soon sign a new contract with Indiana that pays him at least $12.5 million per year.

But after digging into the numbers, Cignetti might still be the most undervalued coach in college football (and not for the reason you might think).

We all know what Cignetti has done at IU is remarkable — he turned a perennial cellar-dweller into the national championship favorite just two years after his arrival.

This has transformed IU's athletic department:

• Before the 2025 season even kicked off, ticket revenue for IU's football team had surpassed $13 million.

• Indiana announced a $50 million stadium naming rights deal with Merchants Bank.

• Fundraising has hit a record high, with billionaire IU alum Mark Cuban donating to the athletic department for the first time ever.

But that's the obvious stuff; Cignetti's real impact comes in the admissions office.

IU's football team is essentially a marketing vehicle for the university — 24 million people watched them win the Rose Bowl, 18 million watched them win the Big Ten Championship, and when College Gameday visited Indiana's campus last year, more than 2 million people watched a 3-hour commercial about the school.

This publicity is worth hundreds of millions of dollars and is having a real impact on Indiana's finances.

In 2025 alone, Indiana University set school records for total enrollment (48,626 students), freshman class size (10,127 students), first-year out-of-state students (4,697), and application volume (73,400).

Indiana University Applicants
• 2019-20: 44,178
• 2020-21: 46,623
• 2021-22: 50,159
• 2022-23: 54,345
• 2023-24: 67,731
• 2024-25: 73,400

But since IU can only admit so many students each year, they leverage the additional demand to 1) rotate the composition of their student body toward out-of-state students, and 2) become more selective academically.

Out-of-state students now account for about 50% of IU's total enrollment, with the school admitting a total of 4,697 new out-of-state students in 2025 — roughly 500 more out-of-state students than IU's previous record.

This is an important distinction because out-of-state students pay $30,000 more in annual tuition – $12,000 for Indiana residents versus $42,000 for non-residents.

500 new out-of-state students
x $30,000 tuition difference
–––––––––
= $15 million annually

If you multiply that by a four-year degree, these out-of-state students are worth $60 million more to IU than their in-state counterparts.

And since football success attracts more applicants, IU's admissions office can be more selective.

Indiana's Fall 2025 class had a median high school GPA of 3.94 — the highest in IU admissions history.

This creates a virtuous cycle.

Better sports → more applicants → better students → higher rankings. Higher rankings then lead to even more applicants, and, eventually, higher tuition revenues.

This is exactly what happened at Alabama with Nick Saban, and it's a big reason why Indiana is completely comfortable giving Cignetti new contracts every year.

P.S. If you enjoyed this breakdown, join 135,000 others who learn about the business and money behind sports by reading my 3x weekly newsletter: https://t.co/OgN8EYGDHY

[Howard Betta @Gaige_returns]

I mean it's obvious the entire country wants this

[Matthew Sexton @CoachMJSexton]

I love Cigs! #GoHoosiers

[Handshake Bets @HandshakeBets]

Indiana is the greatest story in sports history 🥹 #iufb

[Matthew Sexton @CoachMJSexton]

Okay Texans… I see your game! 👀 #TheFatMan

[Houston Texans @HoustonTexans]

War… war never changes.

[Nolan Toomey @NolanToomey77]

Honored to receive an offer to @Yeo_Football!

@CoachSmith67 @nville_fb @brentluplow @CoachMJSexton @CoachFaustST Coach Pollard @TheD_Zone @MichFBFrenzy @PrepRedzoneMI @alex_pallone @AllenTrieu

[Nolan Toomey @NolanToomey77]

Blessed to receive an offer through the admissions process from @BigRed_Football!

@DanSwanstrom @brentluplow @CoachMJSexton @CoachFaustST @nville_fb @TheD_Zone @PrepRedzoneMI @alex_pallone @MichFBFrenzy

[Cooper Derkach @DerkachCoop8145]

Excited about tonight’s KLAA Cross-over game with
@FranklinFootbal and competing with one of my mentors @JacobKelbert9 - who’s helped me out over the years 🏈 👊

@nville_fb @CoachMJSexton @amcgarrow11 @jack_ranka

[Matthew Sexton @CoachMJSexton]

PROUD OF YOU HUTCH!!! #EatingGaps

[Trae Hutchinson @TraeHutchinson]

Week 5-7 highlights (shedding blocks, sacks, and making big plays!) ⁦@CoachMJSexton⁩ ⁦@PrepRedzone⁩ ⁦@cobrown58⁩ ⁦@Coach_Creighton⁩

[Matthew Sexton @CoachMJSexton]

YEAAAAAAAAAAAH BUDDY!!!! #FLYINGAROUND

[Cooper Derkach @DerkachCoop8145]

When I’m not passing or running, sometimes I like to HIT 🏈 👊

[Matthew Sexton @CoachMJSexton]

🔥🔥🔥🔥🔥🔥🔥

[Austin McGarrow @amcgarrow11]

Weeks 1-4 highlights
@CoachMJSexton

https://t.co/f4qqAFQAAP

[Matthew Sexton @CoachMJSexton]

RECRUITMENT OPEN!!! One of the best DBs I’ve coached!! #SnagEm #HOMETOWN

[Austin McGarrow @amcgarrow11]

Austin McGarrows Week 1-4 mixtape.

[Matthew Sexton @CoachMJSexton]

UNIT!!!!!!!!

[Parker Laney @_Parker_Laney]

Weeks 1-7 Highlights
Northville High-school
6’4 275 OT
Junior season

https://t.co/bLzkoJdoaE

@brentluplow @CoachPollardNHS @CoachFaustST @CoachMJSexton

[Matthew Sexton @CoachMJSexton]

@Northvillehoops @BrodyGrezak 👀👀👀👀🔥🔥🔥🔥

[Matthew Sexton @CoachMJSexton]

@nvilleathletics WECOME HOME!!!!

IT’S A BEAUTIFUL DAY TO BE A STANG!

You’ll love every minute at Northville! It is a fantastic place filled with immense commitment, passion, and LOVE!

YOU’LL FIT PERFECTLY!
#HOMETOWN

[Matthew Sexton @CoachMJSexton]

@PatMcAfeeShow GREAT COLLEGE GAMEDAY OPENING!!! 🇺🇸🇺🇸🇺🇸🇺🇸 #TogethernessWins

[SNY Giants @SNYGiants]

Jameis Winston is asked about being named QB3 on the Giants' roster behind Russell Wilson and Jaxson Dart:

"As a competitor, you want to be the starter. But I prepare to be the starter, I know I'm a starter in this league.

But you have to be able to be grateful for your role...my role right now is to assist Russ and Jaxson to be the best that they can be while preparing to be the best that I can be.

No matter if I'm 3, 33, this is my first year being number 19, so it's always a first for everything.

I focus on what I would love. And what I would love is for this team to have success."