Mark D. Gordon

Founder of @IGTMS
120-day B2B GTM transformation
Revenue engine builder
1000’s trained and $Billions sold.
Former CEO, CRO, INC5000

[Mark D. Gordon @CoachMarkGordon]

@morellifit Fat loss

[Mark D. Gordon @CoachMarkGordon]

Mindset talk today. #mindset #mentalshift #anxiety

[Mark D. Gordon @CoachMarkGordon]

Here's how to diagnose why your close rate drops.

Your close rate dropped and your first instinct was to blame the salesperson. Your second instinct was to add more leads.

Neither fixed it. Because neither was the real problem.

Close rate is a symptom. What it is actually telling you depends on where the breakdown lives.

Here is how I read it:
If your win rate is under 20%, your messaging or ICP is wrong. You are talking to the wrong people or saying the wrong things. No amount of sales training fixes a positioning problem.

If your discovery calls are converting under 50%, your ICP is wrong. You are getting people in the room who were never going to buy.

If your average sales cycle is over 90 days, you do not have decision-maker access. You are selling to someone who cannot say yes.

If your outbound reply rate is under 2%, you have a messaging problem, not a volume problem. Sending more emails into a broken sequence just accelerates failure.

Most founders skip the diagnosis entirely.

They feel the drop, panic, and add volume to a broken system.

More calls. More reps. More tools. More noise.

The constraint is almost never where you think it is.

Before you change anything, find the actual break.

If your numbers are moving in the wrong direction and you are not sure why, that is the conversation we should have.

[Mark D. Gordon @CoachMarkGordon]

Unreal. All the feels!

[WFAN Sports Radio @WFAN660]

It’s bedlam at the MSG watch party!!

[Mark D. Gordon @CoachMarkGordon]

If you aren't using AI you will be replaced.

By someone using AI.

#ai #businesscheck #businesstalk

[Mark D. Gordon @CoachMarkGordon]

What Happens When You Copy Another MSP? Thank you for having me on Paul Green's MSP Marketing Edge Podcast.

Watch the full episode here! https://t.co/PXxye0SvBP

[Mark D. Gordon @CoachMarkGordon]

These #couplechallenges are way too easy. I need better recommendations!

[Mark D. Gordon @CoachMarkGordon]

Everyone says to start automating your business first. We did the opposite.

Because here's the thing nobody tells you:
The lowest-stakes tasks are the best place to learn Al.

You fumble a personal email draft? No one cares.
You fumble a client deliverable? That's a problem.

Once I stacked enough small wins at home, 1 moved into the business. And by then I already knew how to prompt, what to trust, and what to check.

The rule I use for every task:
→ Does it need my creative brain? No.
→ Does it need my physical presence? No.
→ Could someone be trained to do it? Yes.

Then automate it.

Al doesn't replace you. It multiplies you.

[Kalshi Sports @KalshiSports]

Kalshi x Jose Alvarado Finals Ticket Giveaway 🚨

WIN TICKETS TO GAMES 3 & 4 AT MSG!

To enter:
1. Like + Retweet this post
2. Follow @KalshiSports

Winners announced June 5th. Good Luck!

[Mark D. Gordon @CoachMarkGordon]

He’s back!!!

[Mark D. Gordon @CoachMarkGordon]

Happy ONE YEAR of IGTMS! Here's to moving strong into year two.

[Mark D. Gordon @CoachMarkGordon]

@AustinNull Wait till you watch Hart for 5+ games in a row…it’s going to blow your mind how underrated he still is.

[Mark D. Gordon @CoachMarkGordon]

It’s a team game, and the best teams in the east had a winning record against the best teams in the west. That’s a fact. And both conferences had tanking teams…not sure how that matters for this conversation.

The conferences are closer now than they have been in years. You can actually look this stuff up.

[Mark D. Gordon @CoachMarkGordon]

Past experience is the greatest indicator of future performance.

Unless somebody has sold a product like yours before at a high level for a sustained period of time, there's a really good chance they're going to fail when you hire them.

Let me say it again.

[Mark D. Gordon @CoachMarkGordon]

Real question. If you could go back to day 1 of your business and change ONE thing, what would it be?

[Mark D. Gordon @CoachMarkGordon]

When you catch the #marketingmanager filming #socialmediacontent

[Mark D. Gordon @CoachMarkGordon]

Almost 1 year of IGTMS.

Been through the messy part, the figuring it out part, and the this is actually going to work part.

#startup #entrepreneurship #anniversary #buildinpublic #gtm

[Mark D. Gordon @CoachMarkGordon]

Your confident level will be determined in the first 60 second of meeting someone. #salesconfidence #salesleadership