Cobble Hill

A marketing agency for the next generation of great businesses.

[Cobble Hill @Cobble_Hill]

Your audience (and your conversion rates) will thank you.

Shoutout to @lucasjballasy, for joining us on this week’s episode of The Marketing Factor. Full episode here: https://t.co/weAD1C8qR6

[Cobble Hill @Cobble_Hill]

Most CPG landing pages make the same mistake: treating all customers the same. Big mistake.

The truth is, your product means different things to different people.

Start thinking less about generalized value props and more about personalized messaging.

[Cobble Hill @Cobble_Hill]

Own your relationship, drive in-store action, and get feedback at scale.

More of @lucasjballasy 's words of wisdom on this week’s podcast episode.
Full episode here: https://t.co/weAD1C8qR6

[Cobble Hill @Cobble_Hill]

Fast-growing CPG brands all seem to be struggling with this huge issue:

They lose a sense of who their customer is as they scale, and they don’t have much of a relationship with those people.

[Cobble Hill @Cobble_Hill]

Think about it…how many brands do you buy every single week in the store without ever visiting their website? If you switch, they’ll never even know you existed.

The solution: capture these customers through email or social and bring them to your website.

[Cobble Hill @Cobble_Hill]

Start thinking less about generalized value props and more about personalized messaging. Your audience (and your conversion rates) will thank you.

Shoutout to @lucasjballasy for coming on The Marketing Factor this week!
Full episode here: https://t.co/weAD1C8qR6

[Cobble Hill @Cobble_Hill]

Most CPG landing pages make the same mistake: treating all customers the same. Big mistake.

The truth is, your product means different things to different people.

[Cobble Hill @Cobble_Hill]

Check out the full episode here: https://t.co/mK32xXfqWp

[Cobble Hill @Cobble_Hill]

How is AI impacting the craft of photography? It’s not so much about AI-generated images, but rather AI-enhanced imagery.

Young marketers are now turning average photos into polished, professionally retouched imagery with a few clicks.

[Cobble Hill @Cobble_Hill]

Will consumers start rejecting brands that lean too heavily on AI enhancement, or is perfect imagery worth sacrificing authenticity?

Shoutout to @williamhereford for joining us on the podcast this week and digging into this.

[Cobble Hill @Cobble_Hill]

The result? You can no longer trust that perfect-looking hotel room or product shot online.

Photography used to document reality; now it’s distorting it.

[Cobble Hill @Cobble_Hill]

@austindandridge Check out the full episode here: https://t.co/mK32xXfqWp

[Cobble Hill @Cobble_Hill]

Instead, we want specifics: lighting style, composition, angles, mood. The clearer you are, the better your visuals become.

[Cobble Hill @Cobble_Hill]

I asked one of the most famous photographers in the world what makes a great creative brief.

CLARITY is what separates the good from the bad.

A vague brief like “shoot whatever inspires you” might sound freeing. But when conditions are tough, it’s useless.

[Cobble Hill @Cobble_Hill]

@williamhereford Check out the full episode here: https://t.co/mK32xXfqWp

[Cobble Hill @Cobble_Hill]

Should brands stop hiring models?

Here's a take from legendary photographer @williamhereford from the podcast this week:

Too many companies burn their budgets on professional models, stylists, and locations—only to end up with imagery that doesn’t resonate.

[Cobble Hill @Cobble_Hill]

@williamhereford Instead, start simple: a real person, using your real product, in a real place.

Then, scale up only as needed. Your images become authentic, repeatable, and your budget stays intact.

[Cobble Hill @Cobble_Hill]

@austindandridge @williamhereford Check out the full episode here: https://t.co/mK32xXfqWp

[Cobble Hill @Cobble_Hill]

Do you prefer handling creative internally or partnering externally?

Too many companies put out ads that feel transactional, yet they’re your brand’s best storytelling opportunities.

[Cobble Hill @Cobble_Hill]

HART Jewelry’s straightforward strategy for ad spend: "Give me the data, then let's double down."

Forget chasing mythical ROAS goals—modern marketing success comes from agile budgets driven by real-time performance.

How flexible are you with your ad spend?