Codec

We help brands to discover and tap in to the pockets of culture that drive growth. Powered by award-winning AI with cultural strategist expertise.

[Codec @codec_ai]

🇬🇧 🚘 STAYCATION NATION

As city dwellers seek to make the most of domestic holiday discoveries, countryside retreats and car hire are proving increasingly popular.

https://t.co/BM0SzuYQ4m

#staycation #staycationuk #holiday #carhire #travel

📢 @tiktok_uk @SixtUK @JLR_News

[Codec @codec_ai]

🛠️ 🍸 SUPER HOSTERS

Homemakers are upgrading their personal spaces to suit post-pandemic needs and to live - and #host - better.

https://t.co/Vi0huv4JiG

📢 @IKEAUK @JohnLewisRetail @BandQ
🖊️ @biabezamat

#tablescape #interiordesign #hosting

[Codec @codec_ai]

Great piece in @TheDrum 🔊 @theboyhardy @wastecreative
"Games will become more and more important spaces for brands to exist... If they want to thrive, they should start understanding the culture and tribes immediately."
https://t.co/BC3hMFsH9K
#gaming #E32021

[Codec @codec_ai]

Thanks for the mention @fomcap - detailing our exciting new gaming research launched last week.

Read the full paper at https://t.co/C7k8NQQEwG, and unlock the progressive gaming community growing 15% per year.

[Force Over Mass @fomcap]

We've published the latest weekly roundup, with updates from @banxware, @codec_ai, @recruitmentsmart and more! Read it in full here: https://t.co/6mX2OlTHsA

[Codec @codec_ai]

New #gaming research this week of #E32021 @E3.

Exploring one of the fastest-growing communities within gaming - the Gaming Reformers.

Based on +1.8M content engagements analysed over 12 months on the AI-powered Codec platform.

https://t.co/C7k8NQQEwG

#e3 #esports @theESA

[Codec @codec_ai]

🍬💊 Snacks with benefits

Working from home and new health concerns have helped boost an industry focused on functional yet tasty snacks.

https://t.co/FSbqOWvGtu

@myairroutine @get_nourished
#wellness #nutrition #snacking #functionalfoods

[Codec @codec_ai]

🥘 🎨 CULINARY CREATIVES

The rise of cooking as creative expression, catalysed by Covid.

https://t.co/WQpTMlMjtB

@Mintel @TikTok @oldelpaso @generalmills

#cooking #culinary #travel #creativity #food #fmcg #artificialintelligence #AI

[Codec @codec_ai]

🐾 🥰 ETHICAL PET PARENTS

Conscious pet lovers are seeking to meet the health and wellbeing needs of their pets - without compromising on sustainable living.

https://t.co/EZF8IvQR2j

#petcare #ethical #sustainability #vegan #artificialintelligence #ethicalbrands

[Codec @codec_ai]

Today marks the tenth Global Accessibility Awareness Day #GAAD

One industry making big strides is the gaming world, emerging as a leading space in inclusive design and progressive thinking.

Find out more in 🕹️ ♿ PROGRESSIVE PLAY https://t.co/s89RAO62VF

#techforgood #GAAD2021

[Codec @codec_ai]

⚽ 🏅 Sports sheroes

Platforms and brands are rising up to finally cater to women who have long been underserved in sports and fitness.

@adidasUK @Womensporttrust @Nike @Athleta @Women_insport
#womensfacup #womeninsport #sport #activewear #unlocked

https://t.co/VahREoVLza

[Codec @codec_ai]

Happy 10th anniversary @WayraUK - thank you for recognising @Martin_D_Adams, and congrats to our fellow founders! 🚀

[Wayra UK @WayraUK]

🚀 @AlanLowe79 @VisionableG
🚀 @RapFame_App
🚀 @JoshSpearGraham @AirtimeRewards
🚀 @Martin_D_Adams @Codec_ai
🚀 @YSherwani @QuitGenius
🚀 @Localistico
🚀 @KennyEwan @Wefarm
🚀 @PriyaLakhani @ThisIsCentury
🚀 @MelindaNicci @Baby2Body
🚀 @RockwellShah @pzizz

[Codec @codec_ai]

We'll be tuning in to #IIEXForward by @Greenbook today, from 8.45 EST.

Interested in finding out more about the world of AI-driven cultural insight?
Join senior cultural strategist, Alice Humphreys, 2.30PM EST.

https://t.co/nZ4GALlmpl

#AI #IIEX #consumerinsights

[Codec @codec_ai]

🌱 🛫 Eco flyers - post-Covid travellers seeking to reduce their impact; demanding airlines proactively be part of the change.

https://t.co/XGGPuaUzaz

#sustainabletravel #sustainabletourism #travel #sustainability #sustainability #ecotourism

[Codec @codec_ai]

Interested in finding out more about the world of AI-driven cultural insight?
Join senior cultural strategist, Alice Humphreys, at #IIEXForward by @Greenbook on 12.05, 2.30pm EST.

Register for free- we hope to see you there!
https://t.co/nZ4GALlmpl

#AI #IIEX #consumerinsights

[Codec @codec_ai]

🥤 😊 Mood shifters - consumers are turning to mood-altering food and drinks as they seek relaxation in a tumultuous world.
@curiouselixirs @takearecess

https://t.co/1hJAMAV0Sw

#alcohol #consciousconsumer #FMCG #functionalfood #marketingandadvertising #drink #food #mood

[Codec @codec_ai]

👄 🌟 EDIBLE BEAUTY

Beauty consumers exploring the relationship between what they eat and their skin's health.

Read about the evolution of the beauty + food trend, and opportunities for brands to connect.

https://t.co/tdOiW2TLNv

#beauty #health #wellness #skincare #nutrition

[Codec @codec_ai]

Meet the Digi Fluid community - digital native, creative fashion fans. ✨

Brands ♥️: @glossier @diet_prada @tiktok_UK @Nike @telfarglobal

Reach this audience with Codec cultural contextual targeting using any #DSP.

Find out more - https://t.co/HzLg4NRNRF

#fashion #AI #genz

[Codec @codec_ai]

🕹️♿ PROGRESSIVE PLAY

How the historically overlooked gaming world is emerging as a leading space in inclusive design and progressive thinking.

Download the one-pager >> https://t.co/MFgTFZGUrh

#gaming #innovation #accessibility #design #Xbox #adaptive

[Codec @codec_ai]

🐌🌱 SLOW-LIFERS

Taking one’s time. Indulging. Idling. Loafing. The art and practice of intentional downshifting and slow living that’s sweeping through culture.

Read the one-pager >> https://t.co/ONN62WzBen

#culture #slowlife #slow #slowfood #experience @geraldstratfor3

[Codec @codec_ai]

✨ 🔥 BEAUTY BADGING
Beauty fanatics have discovered a new way to treat their acne, and as a result, are moving away from unattainable beauty standards by wearing their flaws with pride.

Read the one-pager >> https://t.co/IBu2GpdIpN

#beauty #koreanbeauty #skincare #acne