What do a dental clinic’s landing page, someone’s hobby project, and a software company’s internal tools have in common?
AI can build all three. But are those customers shopping for the same thing?
@usehercules co-founder and CEO @BrendanFalk chatted with @moritzplassnig about why treating “AI app building” as a single market misses what people actually want to build, and why we should see it as a solution that applies to multiple markets instead.
Watch the full conversation:
https://t.co/YIUUUA9qNi
Brendan Falk sold Fig to AWS in 2023, with hundreds of thousands of weekly active developers on the product.
If he could go back, would he sell?
"Absolutely not."
Since then, Cursor and Cognition have built huge businesses on that same developer audience, and Claude Code started on the command line, right where Fig lived. He's confident selling was the right call at the time, but hindsight is 20/20.
His journey as a founder didn't end there — watch the full interview to hear what happened next: https://t.co/YIUUUA9YCQ
This is the first time I've spoken publicly about getting acquired by AWS, why we're building Hercules, and my journey as an entrepreneur.
Honored to do it with my friend, @moritzplassnig (CEO @CloudBees) as he relaunches the @codeship brand!
Timestamps:
- 0:00 Intro
- 3:52 How Fig started
- 9:00 Betting on autocomplete
- 10:55 Getting acquired by AWS
- 16:30 Navigating the idea maze
- 19:26 Zeus: Palantir-like enterprise AI transformations
- 22:42 Hercules: The best AI app builder for business
- 26:41 Reaching 10s of millions of revenue with 7 people
- 37:41 Our emphasis on customer support
- 40:46 The SaaS-pocalypse
- 45:19 Closing thoughts
Transcript: https://t.co/b6rSqqlYYU
“I don't understand people who don't want to start companies." - @BrendanFalk
Brendan Falk is the co-founder of Fig (acquired by AWS) and @UseHercules, an AI app builder used by >100k businesses. He sat down with Codeship co-founder @moritzplassnig to talk about the instinct to build and the series of bets that took him here. Coming soon to https://t.co/ycig5ATmEF.
At every internship he had, @BrendanFalk found the smartest person in the room and asked them the same question: why don't you just leave and start a company?
He still can't fathom the answer. Brendan founded Fig, sold it to AWS in 2023, and now runs @usehercules. He says starting companies is stressful, "like eating glass," and still the most fun thing he's ever done.
Watch the full conversation: https://t.co/YIUUUA9qNi
who would have thought that agents going brrr would result in a customized pig inventory system for a restaurant owner
love stories like that (thanks to @brendanfalk)
#changelog Ubuntu 20.04 available for CodeShip Basic.
Ubuntu 20.04 LTS (Focal Fossa) build containers are now available for CodeShip Basic.
👉 https://t.co/sp3lvxgwoT
#changelog CodeShip design tweaks.
We are updating the CodeShip design in the coming weeks with both big and small changes - but nothing that will break any current navigation patterns.
👉 https://t.co/V7HFihJ0Yx
#changelog Update to CodeShip Basic.
CodeShip Basic has several updates:
PHP 8.0.1 added
PHP versions updated to 7.3.26 and 7.4.14
Python versions updated to 3.8.7 and 3.9.1.
👉 https://t.co/OuuySch5gK
#changelog Update to CodeShip Basic.
CodeShip Basic has several updates:
Ruby 3.0.0 added
JRuby updated to 9.2.14.0
ChromeDriver updated to 87.0.4280.88.
👉 https://t.co/Tyrox5wfDK