Cody Alt

Co-Founder @tryskymd | Generated $225M+ in DTC sales. Exited @purekanapremium for 9 Figures. I help people change their Identities thru 91-Day Protocols.

[Cody Alt @CodyAlt]

The reason you're still broke is NOT:

• Taxes
• Alcohol
• Your friends

After eliminating it, I grew my company to $40M in 30 months.

Here's how I built generational wealth by removing ONE bad morning habit:

[Cody Alt @CodyAlt]

CPM climbing? Most brands raise bids. Wrong move.

Creative fatigue sets in around 8-15K impressions per user. When CPM rises 20%+ from week 1, the creative is tired — not the audience.

Cap frequency at 3x/week. Rotate a fresh hook. Leave the budget alone.

[Cody Alt @CodyAlt]

Clarity isn't a productivity trick. It's how the brain decides to act.

Vague goals register as threat. Specific target, specific timeline: the brain starts filtering for it. Opportunities you were walking past start appearing.

Write the outcome down. Watch the week change.

[Cody Alt @CodyAlt]

You wake up with a tension headache at the base of your skull. I blamed stress every time.

It's usually posture. Every inch your head juts forward adds ~10 lbs on your spine. That tension runs up into your skull.

Level your chin. Roll your shoulders back. Every hour.

[Cody Alt @CodyAlt]

The first hour after purchase gets 2-3x the email opens of a 24-hour send.

Order confirmation within 15 minutes. Product-education email at 60. Start there before you touch your welcome flow.

[Cody Alt @CodyAlt]

You're doing a 15-minute warm-up before every lift. I did it for years.

2-3 minutes of targeted prep raises muscle temperature just as well. The long warm-up doesn't reduce injury risk. It costs you energy you came to train with.

Warm up for the movement. 2 minutes.

[Cody Alt @CodyAlt]

Feeling productive and being productive are rarely the same thing.

The work that actually moves anything has no urgency and all the resistance. Your calendar fills with the opposite.

I still catch this. Your brain doesn't sort them on its own. You have to.

[Cody Alt @CodyAlt]

@jordanmenard amen

[Cody Alt @CodyAlt]

I don't run AI as productivity software. I built an OS: content drafted daily, metrics monitored overnight, decisions routed before I wake up. But none of it worked until I killed the old process first. AI on a broken workflow just moves the chaos faster.

[Cody Alt @CodyAlt]

Two minutes between sets. I treated 60 seconds like it was discipline for years — it wasn't. Research shows full 2-minute rests produce 20-30% more training volume per session. With 60-second rests, you're leaving gains on the floor.

[Cody Alt @CodyAlt]

You're the type who does what you said you'd do, even when no one would know you didn't. That's not how you were wired. That's a decision you made quiet, on a Tuesday, with nothing at stake. Built, not gifted. If this is you: keep going.

[Cody Alt @CodyAlt]

@mattepstein In

[Cody Alt @CodyAlt]

What's your AI doing — helping you work faster, or helping you work less?

Most founders take the speed trade. That's the small win.

The real move is AI deciding what never needs your time at all. Speed is cheap. The filter is where the money is.

[Cody Alt @CodyAlt]

Do one set per exercise to within 2 reps of failure.

I spent years doing 4 sets of everything. Turns out the first 3 were largely noise.

Research shows a single hard set produces ~80% of the gains from 3-5 sets. The lever is intensity, not rep count.

[Cody Alt @CodyAlt]

You're not being generous with your time. You're training people to take it.

Every dropped task, every explanation nobody asked for — you're setting a floor.

The people who command respect aren't harder to reach. They just have a different floor. Pick yours.

[Cody Alt @CodyAlt]

What would happen if every brand and influencer on this planet had an agent to sell their products for them 24/7 and they just got paid? Huh..

[Cody Alt @CodyAlt]

@AaronJNosbisch Keep goin buddy

[Cody Alt @CodyAlt]

@Purpose_Pursuer @grok Weird..

[Cody Alt @CodyAlt]

Eating carbs after 6pm doesn't make you fat.

I avoided them at night for years. Studies show identical fat storage when total calories match — regardless of when you eat them. Your body doesn't run a carb curfew.

Total intake is the variable. Not the clock. Eat the rice.

[Cody Alt @CodyAlt]

Most brands scale paid traffic before their economics justify it.

Running traffic on early signal isn't scaling — it's finding out faster how deep the hole is.

CAC has to support LTV at the unit level before you open the spend. Fix the math on a small budget. Then scale.

[Cody Alt @CodyAlt]

Your comfort zone isn't comfortable. It's predictable.

The brain picks familiar because it can predict the outcome — not because it feels good. Uncertainty reads as threat even when the uncertain thing is exactly what you want.

A known ceiling, not a safe floor.