“And we will cause Europe to love us.”
“By fostering good will via diplomacy, sir?”
“No. We will mock them relentlessly and call them “soft and effeminate”. Instead we shall host a children’s game of kicking a ball with your foot.”
“Which will be called football, sir?”
“Soccer. And after charging them large amounts of money to attend a here games, they will fall in love with our food, culture, and hospitality.”