Mike Fernandez

Helping organizations navigate change, build reputations, engage customers and make a better world. Currently SVP & CCO at Enbridge.

[Mike Fernandez @Cogit8]

On Episode 168 of The Crux of the Story…

Stacey Jones, Chief Communicator at @honeywell, on communicating through enterprise transformation—when the business, the portfolio, and the narrative are all moving at once.

Show is available on Apple Podcasts, SoundCloud and Spotify. #TheCruxOfTheStory #Communications #Leadership #ExecutiveCommunications #ChangeManagement #CorporateAffairs #Reputation #AI #PR #Marketing

https://t.co/fZX4NSGy0F

[Mike Fernandez @Cogit8]

ON THE CRUX: “Embracing Your Own Purgatory”
Talking about his new book Geoff Curtis explains how the uncomfortable middle ground between who we were and who we’re becoming can become the most fertile space for growth. A deeply human episode of The Crux of the Story podcast.
#PersonalGrowth #Resilience #Mindset #LeadershipJourney #communications
https://t.co/sNfJElrpav

[Mike Fernandez @Cogit8]

ON THE CRUX: When Your Job Becomes Your Identity
What happens when the role that defined you suddenly disappears? Geoff Curtis joins The Crux of the Story to talk identity, loss, reinvention, and why leaders must confront the “in‑between” spaces they usually avoid.
https://t.co/KoNRZrZyz4

[Mike Fernandez @Cogit8]

ON THE CRUX - Why is PR a women-led profession with fewer women-led teams than one might expect?

On @podcastcrux, Colleen Killingsworth & Professor Amy Thurlow @MSVU_Halifax (authors of “Rethinking the Table”) break down data, barriers, and what it will take to not just have a seat at the table but truly “rethink the table” itself. A must-listen for communicators and leaders.
https://t.co/q2njwUplmU

[Mike Fernandez @Cogit8]

ON THE CRUX – Is Willpower Overrated?

Behavioral scientist @AmandaRebar @USCArnoldSchool explains why emotions, context, and unconscious evaluations drive our health decisions far more than we think.

Listen to Episode #163 of The Crux of the Story podcast.
#healthbehaviors #nonconscious #communication #automaticprocesses #habit #motivation #implicitmeasures #nudges #NudgeTheory

https://t.co/mJzhHy96Xo

[Mike Fernandez @Cogit8]

ON THE CRUX – Communications & Behavioral Science

From nudges to AI to mental health – Professor @AmandaRebar @USCArnoldSchool explores the future of behavior change and what leaders must understand to influence real-world actions.

Catch Episode #163 of The Crux.
#healthbehaviors #nonconscious #communication #automaticprocesses #habit #motivation #implicitmeasures #nudges #NudgeTheory

https://t.co/mJzhHy9EMW

[Mike Fernandez @Cogit8]

ON THE CRUX – Is Willpower Overrated?

Behavioral scientist @AmandaRebar @USCArnoldSchool explains why emotions, context, and unconscious evaluations drive our health decisions far more than we think.

Listen to Episode #163 of The Crux of the Story (@podcastcrux).

#healthbehaviors #nonconscious #communication #automaticprocesses #habit #motivation #implicitmeasures #nudges #NudgeTheory

https://t.co/IzbCBjnw3S

[Mike Fernandez @Cogit8]

https://t.co/DA417CrhZ3

[Mike Fernandez @Cogit8]

https://t.co/9pftODSTzF

[Mike Fernandez @Cogit8]

https://t.co/xwYix6w6Mh

[Mike Fernandez @Cogit8]

ON THE CRUX – Expectations of Business Rise as Confidence Lags

Rob Jekielek (@robjek) @HarrisPoll and Dr. Rochelle Ford @PageSociety discuss the 2026 Confidence in Business Index on THE CRUX OF THE STORY podcast.

https://t.co/lAx1ATJGur

[Mike Fernandez @Cogit8]

ON THE CRUX – Faster. Messier. Tougher.

Talk with @bakubuiro about his upcoming book Faster. Messier. Tougher. — and why the old crisis playbook no longer works.

We cover:
• The first 60 minutes of a modern crisis
• How AI + populism reshape comms
• What leaders must do differently now

Listen on Apple Podcasts, Spotify, or SoundCloud.
https://t.co/HJiWLSNTfy

[Mike Fernandez @Cogit8]

ON THE CRUX – Faster. Messier. Tougher.

Talk with @bakubuiro about his upcoming book Faster. Messier. Tougher. — and why the old crisis playbook no longer works.

We cover:
• The first 60 minutes of a modern crisis
• How AI + populism reshape comms
• What leaders must do differently now

Listen on Apple Podcasts, Spotify, or SoundCloud.
https://t.co/5kSUfuMToE

[Mike Fernandez @Cogit8]

ON THE CRUX – Faster. Messier. Tougher.

Talk with @bakubuiro about his upcoming book Faster. Messier. Tougher. — and why the old crisis playbook no longer works.

We cover: • The first 60 minutes of a modern crisis • How AI + populism reshape comms • What leaders must do differently now.

Listen on Apple Podcasts, Spotify, or SoundCloud.
https://t.co/uOzWhvsNld

[Mike Fernandez @Cogit8]

ON THE CRUX - “In a Volatile World, Reputation Decides Who Wins”

On our podcast @shahngriff of @RepTrak shares why reputation has become a CEO‑level priority — and how leaders can navigate volatility, polarization, and emerging tech with clarity.

Listen here: https://t.co/N1XK0fcbto

#Reputation #Leadership #PR #Stakeholders

[Mike Fernandez @Cogit8]

ON THE CRUX: Culture, Change & Leadership in a Topsy-Turvy World

@MarilMacDonald CEO @gagenmacdonald on leading through turbulence—AI, layoffs, M&A & more. Culture, engagement & future-ready leadership in focus.

Listen now on @Apple Podcast, @Spotify and @SoundCloud

https://t.co/urvVMNCL57

[Mike Fernandez @Cogit8]

ON THE CRUX – Ethics, AI, and the Future of Public Relations: Canadian Style

Top researchers - @TerryFlynn, @kmblnchtt & Collen Killingsworth - behind a landmark report from the Canadian Public Relations Society join me on The Crux of the Story to unpack how the profession is evolving and what it needs to do to secure acceptance.

https://t.co/gWHX5yEdSE

[Mike Fernandez @Cogit8]

ON THE CRUX – Content, Connections & Crisis in a Digital Age

From John Malone’s legacy to A.I.’s future, Bill Myers @libertyglobal reveals how to lead communications through disruption.

https://t.co/iNggkuqTEy

[Mike Fernandez @Cogit8]

ON THE CRUX - Major Daily Goes Digital Only
@AJCLeroyChapman , Editor-in-Chief of the @AJC, discusses recent decision to make Atlanta’s daily the largest city that is offered digital only. We also discuss leadership, trust, and the transformation of local journalism.

Listen now: @Apple | @Spotify | @SoundCloud

#DigitalJournalism #AJC #MediaLeadership #LocalNews #TheCruxPodcast #JournalismMatters #EditorInChief

https://t.co/YzHoVBsfq7

[Mike Fernandez @Cogit8]

ON THE CRUX - Major Daily Goes Digital Only
@AJCLeroyChapman , Editor-in-Chief of the @AJC, discusses recent decision to make Atlanta’s daily the largest city that is offered digital only. We also discuss leadership, trust, and the transformation of local journalism. Listen now: Apple | Spotify | SoundCloud
#DigitalJournalism #AJC #MediaLeadership #LocalNews #TheCruxPodcast #JournalismMatters #EditorInChief

https://t.co/xrOTwOXBpy