Cognitive Match

Cutting edge technology that personalises the web: real time connection between relevant content and individual users' interests

[Cognitive Match @CognitiveMatch]

As of today, Cognitive Match is now part of Magnetic. Learn more about the acquisition at http://t.co/OnIlOQApd3 @magneticis

[Cognitive Match @CognitiveMatch]

The Power Of Information In Advertising http://t.co/owLQ41pZ24 "data helps ad campaigns, and we’re only going to get better at it from here"

[Cognitive Match @CognitiveMatch]

The Trade Desk Closes $20 Million Round http://t.co/vzeaZEvAMH Congrats to our partner @TheTradeDeskInc, @jefftgreen, @BrianStempeck & Team!

[Cognitive Match @CognitiveMatch]

The Perfectly Targeted Ad Should Actually Be Imperfect http://t.co/XdrWw5BXeY Establishing relevancy mitigates the creepiness factor #DCO

[Cognitive Match @CognitiveMatch]

Search, Display and Retargeting: The Holy Trinity of Advertising: http://t.co/WSUOlBH2v2 Implementing all 3 key to response rates and ROI

[Cognitive Match @CognitiveMatch]

Marketers Respond to Consumer Demand for Personalization: http://t.co/alvXH3uWQY Performance increase undeniable, process needs streamlining

[Cognitive Match @CognitiveMatch]

Facebook to Marketers-Get Smarter With Your Creative http://t.co/jSnC0qhRUH "create-an-ad-and-be-done-with-it" mentality isn't going to work

[Cognitive Match @CognitiveMatch]

Data & Targeting Accuracy Key: http://t.co/5TdXo7PjcD Customized messaging based on interactions + data = efficiency and higher performance

[Cognitive Match @CognitiveMatch]

Some wise words on CPM and SaaS by our very own @alexkelleher http://t.co/hr2Wxz04rd

[Cognitive Match @CognitiveMatch]

4 steps to implementing a full-funnel program: http://t.co/AThT1wZFff Important to align goals throughout & avoid attribution challenges

[Cognitive Match @CognitiveMatch]

A Marketer's Guide to Data Scientists: http://t.co/XDzuIhsWrp A critical role in activating data- seeing much more of this @CognitiveMatch

[Cognitive Match @CognitiveMatch]

First To The Party: A Guide To Activating Your Best Data http://t.co/saXh8agHmL Great article by friend @petekim at @mightyhive

[Cognitive Match @CognitiveMatch]

.@Paul_Framp on data driven advertising: http://t.co/atB7o5da0i - Proud to partner with @HavasMedia to deliver on vision of personalization

[Cognitive Match @CognitiveMatch]

Tracking & Leveraging Data Boosts CPMs On Exchanges http://t.co/Md9CuiUJG7 Lifting performance, creating value by enriching customer data

[Cognitive Match @CognitiveMatch]

The resurgence of the purchase funnel - http://t.co/rD0C9H5FMR Agree, it's evolving-and all about aggregating and leveraging the right data.

[Cognitive Match @CognitiveMatch]

Marketing Tech Convergence POV: http://t.co/UEw2ZDifTn Seeing a lot of demand for DMPs seamlessly personalizing sites + ads @CognitiveMatch

[Cognitive Match @CognitiveMatch]

POV on e-Commerce data ownership from partner and friend, @MagneticIs CEO @JamesANGreen http://t.co/KGEJDbGHdN - a trend we are also seeing

[Cognitive Match @CognitiveMatch]

Is Retargeting Really a Creepy? Not if done correctly - it's an efficient & powerful way to connect with consumers http://t.co/HM8gOmiXb0

[Cognitive Match @CognitiveMatch]

Way to go team! @HavasMedia http://t.co/G2jss5i8nm

[Quantcast @Quantcast]

Excited that @Quantcast CEO Konrad Feldman’s @Marketingland column - http://t.co/9ixHp3vEaB - is in Top 10 of 2013! http://t.co/wg2gFArr21