Michelle Ricketts

I walk owners through a 5 step process, one on one, to take you from feeling overwhelmed and in the weeds, to running a business that’s predictable, scalable

[Michelle Ricketts @Cohesion2014]

To move beyond clients who scrutinize every cost, pivot your focus away from the price conscious market. Premium clients prioritize a project that aligns with their vision over finding the lowest bid; for them, cost is usually a secondary detail

#Businessclients #projectsuccess

[Michelle Ricketts @Cohesion2014]

The Invisible Work Marketing Advantage

Peace of mind is the true product your clients purchase, far beyond the specifics of a marketing plan, a social media strategy, or a construction finish. Regardless of your industry, brand is defined by what remains unseen.

[Michelle Ricketts @Cohesion2014]

You can teach a person how to frame a wall, but not how to care. Stop only looking for "experience", start looking for character, reliability, & communication. Try my 3x3 Interview Method. A B level carpenter with an A level attitude will out produce a "rockstar" with a toxic ego

[Michelle Ricketts @Cohesion2014]

The transition from operator to owner is defined by your systems. Moving your operations off "manual" and establishing a digital foundation allows your business to function on autopilot, transforming you from an overworked technician into a confident CEO.

Streamline with my 3Es

[Michelle Ricketts @Cohesion2014]

You’re the best technician on your crew, so you started a business. But you’re likely the worst-paid employee

The problem, every hour you spend swinging a hammer or chasing a lead is an hour you aren’t spending on high level tasks

DM me for more strategies to scale your trade

[Michelle Ricketts @Cohesion2014]

We can all recall where a brilliant concept fell flat due to flawed execution. A recent example: Drake’s album launch ice sculpture; the core idea was inspired, but planning & rollout were lacking

This principle applies to business. Map out a detailed plan & evaluate every step

[Michelle Ricketts @Cohesion2014]

The common comment I hear is “I need a vacation”.
However, the immediate follow-up is almost always, "...I just can't step away right now."

Ultimately, the problem is the core dependency on the owner. Until this fundamental shift occurs, taking a "break" won't change anything.

[Michelle Ricketts @Cohesion2014]

@otokyo Sylvester😀

[Michelle Ricketts @Cohesion2014]

Business owners don’t say they’re burnt out, they just keep saying ‘I need a break

It shows up when things slow down, and there’s finally a moment to think

“This shouldn’t feel this hard anymore,” but you've been carrying it

If that thought has come up for you, pay attention!

[Michelle Ricketts @Cohesion2014]

Ghosting in business is a confusing and frustrating trend. While I can see how it happens in personal life, it's truly stunning to encounter it in professional interactions

Professionalism needs to be brought back to the forefront. Let's stop running when conversations get tough

[Michelle Ricketts @Cohesion2014]

@saniyafatma1278 All of them😄

[Michelle Ricketts @Cohesion2014]

On April 1st, NASA's #Orion spacecraft successfully communicated with the Network.
To achieve our goals effectively, we should apply the same rigor to our business processes: implement, test for effectiveness, document results, and adjust as needed, just like #NASA #Artemis #Moon

[Michelle Ricketts @Cohesion2014]

Most people think "#Neurodiversity" is a complicated HR term. It’s actually just about intentional understanding.
Here are 3 quick wins for any manager to use:
1️⃣ Visuals over Verbs
2️⃣ Be Direct
3️⃣ Listen First
Read my new blog here: https://t.co/OU4eog0XxU

#StinaBorth

[Michelle Ricketts @Cohesion2014]

In a yoga class, I noticed that the instructor could have improved communication by referring to the four walls rather than using left and right.

We need the same level of clarity in business Standard Operating Procedures (SOPs), it's like tying a shoelace...

[Michelle Ricketts @Cohesion2014]

The 'hero founder' trap in leadership is dangerous. We often think no one matches our standards or that training others takes time away from doing the task ourselves. This mindset leads to stagnation and stress
Identify one task you can delegate today and what fears hold you back

[Michelle Ricketts @Cohesion2014]

In trades, we call it 'Scope Creep'; something similar occurs in other businesses too, whether you're an architect, interior designer, sales rep, or personal trainer.

Stop giving away your time and your profit. Value your expertise, and your clients will too.

[Michelle Ricketts @Cohesion2014]

Busy spring season is approaching rapidly, presenting a critical opportunity for service based businesses. Is your team struggling with paperwork, reactive management, and constant crises? Your operational structure may be holding back your growth and profitability. Let's Talk

[Michelle Ricketts @Cohesion2014]

Losing an employee can cost up to 200% of their salary, and replacing them may range from 30% to 400% of their annual salary, depending on their role and seniority.

Prioritize hiring for character, skill and cultural fit rather than just resumes
#EffectiveHiringTips #Recruitment

[Michelle Ricketts @Cohesion2014]

@__Libra1 8?

[Michelle Ricketts @Cohesion2014]

@ShibraAwan I would say number 4. She has her own umbrella, but they're choosing to be closer under one umbrella