Dustin Invests

Founder @BigRockHoldings 🇺🇸
Buying Texas MEP firms & holding them forever / Tech services exec / $BTC HoldCo / Not private equity

[Dustin Invests @CoinCommoner]

🚨 🚨 Big Rock Holdings just acquired our 1st commercial electrical services firm in Austin, TX.

24 years in business. Father-son team. ~10M in annual revenue. 40+ Electricians in the field. Focused on net new construction + commercial service and maintenance.

Proud to announce the founders rolled equity and stay on running the company. Their name stays on the door.

We bring capital, relationships, and AI Tech.

Looking forward to building and growing in the great state of Texas!

[Dustin Invests @CoinCommoner]

@sentdefender @grok what are causations and impacts of this?

[Dustin Invests @CoinCommoner]

@readswithravi Damn. This is sad. He inspired so many people. A true legend

[Dustin Invests @CoinCommoner]

@awilkinson @AntonioGracias @GavinSBaker Terry Blacks BBQ is a must.

https://t.co/TtTWiZNAH0

[Dustin Invests @CoinCommoner]

💯 agree. I’ve found the biggest impact it makes on the rest of the team. Especially if this person is a leader.

By the time the CEO makes the call, the good people have been carrying it for months and quietly updating their resumes.

Waiting doesn't protect the underperformer. It taxes everyone else.

[Dustin Invests @CoinCommoner]

@agazdecki My filter: if it'll be a funny story in five years, it's not worth the sleep tonight.

If it won't ever be funny, it's usually a cash or people problem. Fix that one first.

[Dustin Invests @CoinCommoner]

@Dearme2_ Fair. But I won’t have slow mornings because I have a house full of love 👶👧🧒

Can’t always have it all

[Dustin Invests @CoinCommoner]

@NicKent789 Nice. I’m on a similar journey. It’s tough because I know consistency is key. But I also don’t always have “banger” insights to drop.

But I’m committed posting consistently 👊

[Dustin Invests @CoinCommoner]

@emollick The question nobody asks in the powerloom story: who owned the mills?

Handloom weavers lost. The owners who put looms to work early won.

Same split is forming now, between firms that own their workflows and firms that sell hours.

[Dustin Invests @CoinCommoner]

@awilkinson Ah yes… alchemy in action.

The printing press did this to scribes.

Books got cheap, and the money moved to whoever owned the customer.

If software becomes aluminum, the winners are the companies that buy it by the roll: real customers, real operations, cheap tools.

[Dustin Invests @CoinCommoner]

History often rhymes.

Around 1919, Alfred Sloan wrote a plan to organize General Motors for its founder, Billy Durant.

Durant ran GM "by the seat of his pants," as Sloan put it. The plan sat.

November 1920, Durant was out. The new team adopted Sloan's plan.

Write the org chart before you need it.

[Dustin Invests @CoinCommoner]

@PrivatEquityGuy Texas is a great spot to be 💪

[Dustin Invests @CoinCommoner]

@davidsenra @nikesharora Same reason buying a working company beats starting one.

You can buy equipment in a week. You can't buy 20 years of people who know which customers want a call before they show up.

A functioning team is the asset. Everything else is inventory.

[Dustin Invests @CoinCommoner]

@noahiglerSEO Good breakdown. Worth noting it's beta and the agents are only for e-commerce and online service businesses for now.

Start w the basics: claim the listing, make hours, service area and phone match Google everywhere.

Clean data first, agents later.

[Dustin Invests @CoinCommoner]

@awilkinson Just DMed you.

[Dustin Invests @CoinCommoner]

@BrandonPahler Love it. Win the day. Win the week. Win the quarter!

One day at a time my man 👏👏

[Dustin Invests @CoinCommoner]

@thejustinwelsh What about the guy with a news letter and 53 readers? (Asking for a friend) 🤔

[Dustin Invests @CoinCommoner]

Observation on reciprocal kindness. I walked into Starbucks this morning.

I paused and held the door for a lady a few paces behind me.

The staff saw it.

I ordered and sat down. Employee brought me my drink and a different employee brought me my sandwich separately. Rarely happens at a Starbucks.

#BeKind

[Dustin Invests @CoinCommoner]

@claudeai This is the unglamorous part of the launch, and the useful one.

You don't put your most expensive tech on every service call. Same with models.

Save the heavy agent for the messy workflow, inbox to job cost, and keep a human on the approval.

[Dustin Invests @CoinCommoner]

Claude Fable 5.2 shipped yesterday, built for AI agents that can work for hours.

Enhance your back office process with agents. You and the team focus on the customer.

The agent can read every job file, flags the misses, and get a human approval before anything gets booked or billed.

[Dustin Invests @CoinCommoner]

@sweatystartup There can be a healthy mix here.

An agent can draft the quote, the follow-up and the job cost. It can't crawl into an attic in August.

Put the AI in the office and give your techs more time on the work only they can do.