Luxury takes the grid: Gucci announces title partnership with Alpine Formula One Team starting next season.
From the 2027 FIA Formula One World Championship, we will race as โGucci Racing Alpine Formula One Teamโ and compete in Gucci colours. This will be the first time a luxury fashion house serves as title partner of a team competing at the pinnacle of motorsport, Formula One.
Driven by mutual ambition and shared values, the collaboration introduces Gucci Racing, a new business and experiential platform built around the values of performance, precision, discipline, and excellence at the intersection of luxury and sport.
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GUCCI RACING
The House enters Formula One, becoming title partner of the Alpine Formula One Team from 2027, and introduces Gucci Racingโa new business and experiential platform at the intersection of luxury and sport.
#GucciRacing@AlpineF1Team
Franco arrived with Maia for the qualifying! Franco wears @AlpineF1Team's Official Menโs Formula One Team Polo Shirt and Diconal Raw Denim Pants from @StudiosEme
BWT Alpine Formula One Team and Italian luxury brand Brioni today announce their partnership, introducing its sartorial excellence to the pinnacle of motorsport.
The collaboration brings into dialogue two disciplines driven by precision and performance, where savoir-faire and engineering converge through a shared pursuit of excellence. #AlpineF1 #F1