Collective Bias

Connecting brands & retailers to consumers through authentic social media-generated content. An Inmar Company. Rogers | NY CHI SF CIN MIN

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We are excited to introduce prescriptiveIQ™, an extensive suite of leading-edge marketing data insight technology. Using first-party shopper data, this set of information can be used to inform every decision of the influencer marketing process. Read here. https://t.co/5NTXAHLkvH

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Today is National Drug Take-back Day. Need help finding a location to dispose of your unused medications? Inmar's LifeInCheck can help you find one!

https://t.co/5426Knw37T

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Collective Bias' FitScore™ Influencer Recommendation Engine Increases Engagement Three-fold - Read more here.

https://t.co/8t9OKYPzYC

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Can you believe Thanksgiving is right around the corner?

Check out this full infographic on our blog about Thanksgiving shoppers and how you can cater your influencer campaigns to them.

https://t.co/o71OhbpNj2

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Summer is officially leaving us. We can’t deny it any longer. Try some of these summer recipes from our SoFabFood contributors before fall is in full swing.

https://t.co/E4slnTvSvW

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The Influencer Marketing Sector Reacts to Instagram’s New ‘About This Account’ Feature... https://t.co/VR9SH2H4Y4

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“At the core of any campaign should be creative delivery.” Check out our article in Forbes about How Legacy Brands Can Market To Millennials More Effectively.

https://t.co/zTwUhPs0lv

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Opinion: There are people who believe that rules don't apply to them. Read more from SVP Marketing, Holly Pavika.

https://t.co/Jh4iw8cC0c

[Collective Bias @CollectiveBias]

Believe it or not, in the world of influencer marketing, Thanksgiving is right around the corner. How early should you begin planning your influencer campaigns? Check out this infographic detailing consumer behavior in stores and on social -->

https://t.co/yXYDlzV4ah

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Talking with @SupplierCommunity about all things influencer marketing today. Stay tuned for the final video!

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What is prescriptiveIQ™? How do we differentiate ourselves from other influencer marketing services? Take a look.

https://t.co/2oMHq7Oq3H

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Our most recent white paper, Spotting Instagram Follower Fraud, is your guide to ethically implementing influencer marketing as a brand in the world of Instagram. Free download here.

https://t.co/PkgoEviusE

[Collective Bias @CollectiveBias]

Want a peek at what kind of beautiful content our influencers are producing? Take a look at this summer recipe roundup from SoFabFood - our curated food blog made up of our Social Fabric influencers. Bon appetit!

https://t.co/fzWXUBmYRR

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What Influencers Want: Seven Changes In The Influencer Marketplace. Inmar’s VP of Marketing and Content shares her expertise in the influencer and social space.

https://t.co/hS2Jour8Bg

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Recent analysis of consumer purchase activity conducted by Inmar Analytics finds that brand - as a product attribute - is at the top of many consumer decision trees for online grocery product purchases. Read more from Inmar’s VP of Analytics Solutions -->

https://t.co/xacMwej4qg

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Social media news - Facebook and Instagram have added a dashboard that measures users' time spent on the apps weekly. More moves towards media giants encouraging a healthy user experience!

https://t.co/JBwsSbVCXO

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https://t.co/fo0HoKIbdy

INspired: The Growing Power of Social Influence on Shopper Decisions is our book we released last year that will walk you through the ABCs of influencer marketing from start to finish - find your free download here.

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In this expert roundup, 56 influencers share their biggest mistakes and how to avoid them: https://t.co/EL6GHE85ku

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We’re utilizing first party purchase data as an overlay to social trend, listening and search behavior data. Let us comprehensively take you through how prescriptiveIQ™ works. --> https://t.co/0VqaaYYewp

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Since CB first connected influencers & brands 9 years ago, the landscape of influencer marketing has shifted dramatically as the explosive growth of UGC has collided with industry debates about brand safety, ad fraud & privacy. What are we doing about it?
https://t.co/ECFMfHFOHM

[Collective Bias @CollectiveBias]

In a Nielsen study, American adults ages 35 to 49 were found to spend an average of 6 hours 58 minutes a week on social media networks. How can we help your brand use that to your advantage? Let’s find out!