Hi👋
A life of creativity summed up in 9 seconds? Impossible.
But they are all undeniably related. Every part of my creative background gives me an incredibly well rounded understanding of the arts, marketing & sales, and social media while retaining a relatable and authentic presence.
📽Lifetime experience as an actor helps me to easily understand emotion, vulnerability, and how to read people.
📲This translates seamlessly with my 3+ years as a UGC creator in the marketing and social media space to be able to analyze my client's strategy, find what's missing, and figure out how to appeal to their target audience in a way that makes them feel seen, understood, and connected.
👉It all stems from the same desire for human connection and relatability.
That is what I strive for in my work as both an actor, and a UGC creator. While also helping me to be more in tune with my own self and those around me in my everyday life🫶
https://t.co/SXev0zxxdR
[email protected]
#ugccreator #actor #ugccommunity
Let me change your approach to problem solving...we talk a lot about needing to get more specific in your content.
Instead of trying to talk to everyone at once, choose 1 specific audience, right?
- mid 20s dealing with breakouts
- 30 year olds needing an easy morning routine
- that blue collar worker who's feet hurt after a long day
Etc., etc.
BUT are you still being too broad in the problem you're solving?🤔
Here's something Im finding with recent clients.
✅️yes, we're being specific with the niche and choosing various problems to address
BUT the videos getting the biggest reach & conversions?
👉painting a picture of life AFTER the problem is solved.
People know what their issues and insecurities are. Why should your product be the one they choose out of the 50 others that claim to do the same thing?
Paint your product or brand as the solution by SHOWING how their life can improve.
https://t.co/SXev0zxxdR
[email protected]
#ugccreator #ugccommunity
Are you sick of the dog POVs? Im not. If they keep performing, Ill keep making them. This remains my most requested style in the pet niche.
Because. It. Works.
Oliver and I have it down to a science at this point. You can easily get away with a "messier" VO in this style, leading to a more organic placing since it doesnt feel pushy.
Oliver is booking up for summer👇
https://t.co/SXev0zxxdR
[email protected]
#dogugc #ugccreator #ugcexample
@lianacreatives@WHotels These scammers are getting SO detailed. Its sad but so glad we're all out here looking out for each other. You'll get that sponsored trip, I KNOW it!!
My laptop is dying😫 day 2 of working with a flashing screen, and I can't do it. I'd love any recs for a new one as that will be my shopping task this weekend!
#ugccreator#ugccommunity
A few hook styles that have been getting those 40%+ Hook Rates👇
1. Comment Replys
- a tried and true. Great conversation starter and the perfect way for a video to place organically
2. Before & After
- immediate payoff. The viewer HAS to know what did the trick
3. Negative Hook
- this can be done in a variety of ways but it breaks the traditional "i love this" mold so the viewer feels they're getting true insight.
4. Silent/fast paced intro
- this is a newer one Ive been using a lot and it always hits. Builds curiosity and keeps the viewer engaged.
👉Hooks will make or break a video. This is why I always strive for multiple Hook variations for ad testing.
I know how to make a solid video, but with any brand its usually about finding what will grab the viewer's attention, as well as appealing to various target audiences.
https://t.co/SXev0zy53p
[email protected]
#ugccreator #ugccommunity
Prepare to be sick of me and my travel content✈️ I have 2 trips Im finally getting around to editing.
Doing more travel collabs is a huge goal of mine for 2026 and with more trips coming up, its definitely a good year for it.
[email protected]
https://t.co/SXev0zxxdR
#ugcexample #travelugc #ugccreator
I was a guest speaker for a brand's creator call today as one of their top performing creators and one of the questions they asked me was:
What do I think have been the biggest things that have made me successful in this space?
Here's what I said👇
✅️I'm consistent
- success and growth didnt happen over night. There were plenty of times I wanted to give up. My path has not been linear but I showed up even when it was hard and kept putting in the work
✅️I stepped away from the social media "noise"
- we see so much from creators on how to be successful on social media but there is no black and white blue print. When I stopped trying to look like everyone else and found my own voice, THAT is when I started to grow.
✅️Im not afraid to experiment
- step out of the norm. Majority of my concepts that perform best are the ones I took a risk on, or that I thought may not perform at all. Always give it a chance because you never know.
✅️Being willing to always adapt and learn
- I had to stop connecting my self worth to my content. A video not performing well didnt mean I wasnt good at my job. But instead looking at why it didnt perform and adjusting is what helped me to grow. Sometimes the best videos dont perform, because the algorithm is, to be frank, dumb. You have to be able to look at it objectively and always be willing to adapt and learn.
#ugccreator #ugccommunity
The tech niche is always so fun! Since there's usually no physical product, you can really lean into some fun concepts.
They wanted to recreate a popular ad style, so I of course added in my own flare and they loved it! It just started running this week and Im excited to see what it does👀
https://t.co/SXev0zxxdR
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#ugcexample #ugccreator #ugccommunity
I had 2; matching my 9-5 income & securing at least 2 retainers for reliable income. But another big factor was when I didnt have enough time in the day. If I was able to meet these requirements on a part time schedule with a 9-5, I knew I could well surpass it with full time hours, and I have🙏
Yes, no talking videos can still convert as long as they're done well. This one is short, simple, not overproduced and pulling a 1.92 ROAS and 96% HR🙌
https://t.co/UmzLEG2Swh
[email protected]#ugccreator#ugccommunity#ugcexample
A quick HI👋just got home from vacay
This was the first time in 4 years since starting UGC that Ive taken a full, uninterrupted break longer than a day 🙈
In case you're wondering how it went:
✅️my business didn't implode
✅️my creativity is booming
✅️I lost track of how many butterbeers I drank
✅️I feel rested
Taking a break is ESSENTIAL for you, your health, and your business.
Get ready for an obscene amount of travel content once I edit it all✈️
#ugccreator #ugccommunity