Collin Byrne

JOUR 220: Junior Advertising major, University of South Carolina

[Collin Byrne @CollinByrne7]

Last day of class and presentations for #UofSC_SJMCacctplanning solid day for @Dutch_Farms and our findings #wrapitup

[Elon Musk @elonmusk]

Tesla blows haha

[Elon Musk @elonmusk]

Tesla is going to develop a quiet, electric leafblower

[Collin Byrne @CollinByrne7]

#UofSC_SJMCacctplanning With the final week of classes underway, so is our @Dutch_Farms group presentation. Time to tie it all together and show off our progress through the semester!

[Collin Byrne @CollinByrne7]

#UofSC_SJMCacctplanning finalizing the #dutchfarms standard and idea brief tonight, sad it’s coming to an end 😢. future #dutchfarms account planners in the making

[Collin Byrne @CollinByrne7]

@acosentino98 you raise my blood pressure..

[Collin Byrne @CollinByrne7]

@acosentino98 @AMC_JOUR220 someone stole my identity

[Collin Byrne @CollinByrne7]

although it seems straightforward and simple, a solid creative brief takes time to develop and a lot of brainstorming #UofSC_SJMCacctplanning

[Collin Byrne @CollinByrne7]

#UofSC_SJMCacctplanning a great day to talk about @Dutch_Farms and our creative brief!

[Ty Nye @Ty_nye12]

Working on the #teamdutchfarms concept testing, this has been incredibly interesting and insightful in developing the tone of our advertising #UofSC_SJMCacctplanning

[Collin Byrne @CollinByrne7]

#UofSC_SJMCacctplanning What are some of your favorite online survey creators?

[Collin Byrne @CollinByrne7]

#UofSC_SJMCacctplanning although eggs brands tend to be rather challenging when trying to find social and cultural insights, i think our group is moving along nicely.

[Collin Byrne @CollinByrne7]

#UofSC_SJMCacctplanning has taught me the most effective approaches to attracting consumers and determining qualities that make them want a certain product. I've learned the most about consumers and planning an advertising approach in this course.

[Collin Byrne @CollinByrne7]

#UofSC_SJMCacctplanning It seems the most effective advertising is done by finding out essential/key facts about consumers, pertaining to the brand. What specifically is it that draws consumers to purchase a product? #decidingfactor

[Adam Compton @AMC_JOUR220]

Data Mining work sesh is in the works #UofSC_SJMCacctplanning #eggybois

[Collin Byrne @CollinByrne7]

#UofSC_SJMCacctplanning If i find @Dutch_Farms eggs or if someone brings me them i swear i'll crack one open and eat it raw #Motivation #protein

[Collin Byrne @CollinByrne7]

#UofSC_SJMCacctplanning Watching people purchase eggs makes you wonder if they've been supporting the same egg brand their entire lives? Or do shoppers entirely rely on price as their deciding factor?

[Collin Byrne @CollinByrne7]

#UofSC_SJMCacctplanning Did a lot of poking around to find @Dutch_Farms in stores near me but no luck unfortunately for our group. We have a lot of weaknesses that the brand can improve upon and habits for egg shoppers on the other hand 💁‍♂️

[Collin Byrne @CollinByrne7]

It's likely we'll see a brand evoke some emotional connection to its consumers tonight that could turn into a long term commitment to the brand. I predict tonights advertisements will try to develop love for their brand from their consumers.