CollinG.

[Mario Nawfal @MarioNawfal]

The CEO of Take-Two, the company behind GTA, just said something the entire AI industry doesn't want to hear.

And he said it without being anti-AI.

Strauss Zelnick's argument is precise. AI is built on datasets. Datasets are backward-looking. Creativity is forward-looking. A model trained on everything that already exists cannot, by definition, produce something genuinely unexpected. And all hits, by their very nature, are unexpected.

Asset creation and hit creation are not the same thing. AI is getting very good at the first one. The second one is what actually makes money, builds franchises, and changes culture. Nobody has shown AI can do that yet.

The derivative property problem is real. You can clone GTA with existing technology. You could do it before AI. It would take 3 years and look identical. It still wouldn't sell. Because it isn't GTA. It's a clone of GTA.

And consumers, despite what the industry occasionally pretends, can feel the difference between something genuinely new and something assembled from the residue of things that already worked.

Thousands of mobile games ship every year. 0 to 5 hits get made. The same studios make them every time. The technology to make more games has been commoditized for years. It didn't democratize hit creation. It just flooded the market with more forgettable product.

The Silicon Valley thesis that AI unlocks game creation for everyone is true in the same way that cheap cameras unlocked filmmaking for everyone. They did. And the same 5 studios still make the movies everyone watches.

What Zelnick is saying, without quite saying it, is that the thing AI cannot replicate is taste. The instinct for what hasn't been done yet. The cultural antenna that detects the gap in the market before the data can see it.

Data tells you what people wanted. Hits tell people what they want next.

Those are different jobs.

[Dan Clark @DanClarkSports]

Step aside Mariano Rivera - we have a new save king (this is an INSANE save)...

[Bill Simmons @BillSimmons]

So things went south with Beal in Phoenix because he resented being a role player/supporting guy to KD/Book and not having the ball enough… but now he’s happy being a role player/supporting guy to Harden/Kawhi and not having the ball enough? Sorry just trying to keep up.

[Bill Simmons @BillSimmons]

Trying to buy one of Russillo’s beachfront condos on Yang Island, he’s hoarding like 15 of them

[The Ringer @ringer]

Tune in for a live edition of The Bill Simmons Podcast following Knicks-Pacers!

Join @BillSimmons and @ZachLowe_NBA live on YouTube after the game goes final for full postgame reactions.

https://t.co/RyEdOk6f0e

[Bill Simmons @BillSimmons]

I don’t care who wins this game. The touch foul calls SGA gets are really awful. They don’t resemble anything else that’s happening in the playoffs.

[Hater Report @HaterReport]

Travis Kelce in the Super Bowl

[Professor OAK 🇵🇸 @o_a_khan]

Yeah man it would be like playing against LeBron James and asking Andre Iguodala to guard him instead of your DPOY

[The r/BillSimmons Podcast @rBillSimmonsPod]

r/BillSimmons is re-apexing

[J.E. Skeets @jeskeets]

💪💪 @BillSimmons @ringer

[Kevin O'Connor @KevinOConnor]

This is awesome

[Laurence Goodenough🇺🇸🇺🇸🇺🇸 @carriedgolds]

Insane support from the siege community on this one, I hope we’ll all be cheering on @psgtalonr6 at the major. Good luck to everyone involved and thank you for the opportunity @FabianHallsten. Does this mean @Pengu will be casting his own team🤔

[CollinG. @CollinG_5]

13 Hours is incredible

[Laurence Goodenough🇺🇸🇺🇸🇺🇸 @carriedgolds]

New video soon! Keep an eye out as it won't be on my usual friday release schedule👀

[G80 Me @Unk_ElRoy]

When Jeanie Buss walks in:

Savanna: “There go your lil girlfriend”

[Awful Announcing @awfulannouncing]

SNL's Rock Bottom Kings skit feels pretty on point.

[CollinG. @CollinG_5]

@lets_go_fishin2 RIP a legend

[Laurence Goodenough🇺🇸🇺🇸🇺🇸 @carriedgolds]

Missed the even 500 but regardless, thank you. No other words, thank you

[#SincereFC 🇺🇸🇨🇴🏴󠁧󠁢󠁥󠁮󠁧󠁿 @NotLikeRuss]

Austin Reaves and D’Lo flipping the trade rumors on Lebron and AD