To launch one of the year’s most iconic games, @FootballManager, @SIgames & agency @ComboStrikeHQ used Twitter to tap into one of the biggest moments in football. They went big with Takeovers & a Threadventure to engage fans—driving 24M impressions and a 9.4% engagement rate.🧵
Here are our team's top picks for #games that pairs can play this #ValentinesDay!
For cooperative couples 💕
Stardew Valley
It Takes Two
Portal 2
Animal Crossing
For passionate partners 🔥
Tekken 7
Mortal Kombat 11
Doom Eternal
For straight-up breakups 💔
Overcooked!
💡 What can you expect to change in @Facebook , @Twitter, and the rest in 2022? Here are the 26 predictions for #SocialMediaMarketing.
https://t.co/6rfaQo2Fad
📈 TikTok had a big day yesterday - the company announced that it had surpassed more than 1 billion monthly users and unveiled three major #marketing customization and #commerce tools.
https://t.co/ZfFeHInGso
Facebook recently has expanded more into #gaming to keep users on its apps. The addition of fantasy games may mark the first step in competing with bigger #FantasySports entities like DraftKings.
https://t.co/qmeCVOQfoc
📺 🕹 Gamescom’s audience was up by 30 percent over last year’s digital outing, with 13m live viewers in total. A huge part of that success comes from the flagship Opening Night Live event, which recorded 5.8m live viewers across its running time.
https://t.co/PJDsrrQjaI
🇪🇺 🎮 More than €23 billion was spent on #VideoGames across Europe in 2020. It marks a 22% growth year-over-year, and is significantly higher than 2019, which grew by 3% compared to the year prior. More insights via:
https://t.co/nqkIZgz4Dg
🇺🇸 🎮 US consumer game spending up 10% to $4.6b for July. Spending on content saw 6% growth year-over-year across console, mobile, PC, cloud, and subscription services, while spending on hardware saw a gain of 98% year-on-year.
https://t.co/GjPdkebAAj
🎮 New console sales data shows that Xbox had an improved Q2, while Switch has slipped since the heady days of 2021. Also, PlayStation has sold in 10.1m consoles by Q2, which is behind the PS4 figure for that same timeframe at 10.2m.
https://t.co/FBEkLmp05V
🇬🇧 🏅 It's a third consecutive week at No.1 for @Codemasters' F1 2021 in the UK. The big riser of the week is the official Olympics video game from @SEGA_Europe , which jumps to No.3 after a 43% sales increase.
https://t.co/Lih4OOmpdI
🏅 F1 2021 has held the No.1 spot for a second week. With the actual Olympics happening, Sega's Olympic Games Tokyo 2020 entered the top ten last week for the first time. Mario & Sonic At The Olympic Games 2020 also saw a sizeable rise in sales.
https://t.co/fJIhOltN3t
With #ConnectedTV viewership on the rise - or people watching online streamed content on their home TV set - @YouTube adds new CTV ad improvements tools to help marketers maximize this growing opportunity.
https://t.co/4eyKRtuCgQ
🏅 F1 2021 overtakes Zelda to claim the top position. A large number of PS5 consoles were shipped to retailers this week, which has resulted in a sales surge for PS5 exclusive games.
https://t.co/aJ0RleyaAM
🕹📺 As part of their push into games, @Netflix has announced that it will begin to bring mobile games to its service, in an @Apple Arcade-style system.
https://t.co/1RIByuHKYU
📈 The U.S. ad economy grew 35.2% in June vs. the same month a year ago, marking the fourth consecutive month of expansion since the ad industry pulled out of its COVID-19 recession.
https://t.co/8oYB371iqG
🏅 Nintendo's latest remaster, The Legend of Zelda: Skyward Sword HD, was the best-selling boxed game in the UK last week. Codemasters' new racing game F1 Having to settle for No.2 in the chart.
https://t.co/djwCJQFmgK